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Will Alto make a Splash?

  • By Paul Gover
  • Herald Sun
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image The European Splash is being pitched against the Asian Alto to decide the car that will lead a sub-$15,000 onslaught next year.

Suzuki's two babies are locked in battle.

A family feud has erupted over the future of Suzuki small cars in Australia.

The European Splash is being pitched against the Asian Alto to decide the car that will lead a sub-$15,000 onslaught next year.

Suzuki Australia is assessing the two against a strict set of local targets and is giving nothing away after the unveiling this week of the latest Alto.

The new baby will go public at next month's Paris Motor Show after being set as a tease with the A-Star concept.

“We'll make the decision before the Sydney Motor Show,” says Suzuki Australia general manager Tony Devers. “We're working through it all now and plan to announce the car in October,”

Devers has already been to Hungary to see the Splash being built and is planning a similar visit to the Alto factory in India early next year.

“I think we have the opportunity to create a new segment below light cars,” he says.

“So we're looking at the internal space in the car, benchmark safety with curtain airbags and electronic stability control, great quality and fuel efficiency about 4.6 litres/100km.”

They plan the same fuel economy as a hybrid for one-third the price.

Suzuki has given no mechanical details of the Alto and Devers is also keeping quiet.

But Devers believes the Alto and Splash are very close and the final decision will come down to supplies and price.

“The cars will be much the same except for styling,” he says. “They are very similar in most areas.

“We know the quality of both plants is fine. The Hungarian plant is already doing the Splash for Europe and the UK. It's as much about the pricing structure we can get.”

He refuses to be drawn on price but it is likely to be well below the Hyundai Getz, which points to something in the low $13,000s.

“We'd price it far enough away from Swift to not cannibalise sales,” he says.

 

Comments on this story

Displaying 2 of 2 comments

  • Hi James, i think the main issue would be compliance and advertising for both cars in australia would make it an expensive exercise. also if Suzuki is able to commit to one of these two models then they may get a better pricing model from the parent company... more number of cars means they are able to get it cheaper... sourcing 2 similar models would be a bit of an expensive exercise which will no doubt push the price up and then there wont be much difference between this and swift... ab

    ab of melb Posted on 04 September 2008 10:55pm
  • It might be interesting to see what would happen if they offered both the Splash and Alto for sale. From what I've seen, both cars are quite respectable looking and if they priced them both the same, might see them both sell as well as each other. It shouldn't cost Suzuki anymore than what they have already put into this project as they are both already engineered for right hand drive. Just gives people more options really.

    James Posted on 03 September 2008 12:12am

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