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VW Scirocco blows hot and cold

  • By Chris Riley
  • News Limited Community Newspapers
image The Volkswagen Scirocco is taking the world by storm but will it ever make it to Australia? Photo Gallery

Unveiled in March, Volkswagen's sporty new Scirocco coupe is in danger of not making the cut for Australia.

It would be a case of deja-vu for Aussies because the original Scirocco was never released here either.

Launched in 1974, the first Scirocco was a replacement for the aging Karmann Ghia sports car.

Based on the Golf and styled by Giugiaro, the car took its name from the hot wind that blows from the Sahara to the Mediterranean Sea.

It went on to forge a reputation as a fun, affordable sports package until its demise in 1992.


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Volkswagen is keen to tap back into this emotional section of the market with the release of a replacement under the same name.

The new Scirocco made its international debut as a concept under the name Iroc at the 2006 Paris motor show (a shortened version of the name).

Although the company describes Scirocco as a sports coupe, it is in fact a three-door hatch with seating for four people - but with individual seats for the rear passengers.

Based on the Eos rather than Golf platform, it is officially available with a selection of four diesel and petrol engines, including the new Twincharger.

They range in power from 90 to the 147kW, the latter being the turbocharged 2.0-litre engine from GTI.

Volkswagen said the new coupe will be offered with numerous “innovative” technologies such as an adaptive chassis control system.

It all sounds good but Volkswagen Australia believes the car deserves a more powerful engine for this country to match its premium, sporty persona.

Unfortunately, this stance puts it at odds with Volkswagen's global strategy for the car.

Volkswagen Australia boss Jutta Dierks said unless she can get the car with the right engine and specification levels, it would not be a paying proposition.

Ms Dierks said it was the most difficult model she has had to tackle since arriving here to run the company in 2005.

In this time, sales of Volkswagen cars and commercial vehicles have more than trebled here.

Ms Dierks revealed this week she has spent months arguing the case for Scirocco with head office, making several trips back to Germany specifically to discuss this vehicle.

Scirocco is likely to appeal to buyers of Golf GTI and R32, sparking fears in North America at least that it could cannablise GTI sales.

GTI is incidentally the company's biggest selling Golf here.

Taking Scirocco further upmarket with the addition of a 3.2-litre V6 for example would not only reinforce the car's sporting credentials but put some distance between the cars.

“I would love to have a more powerful one [engine], but that's all I can tell you,” she said.

Ms Dierks added, however, that the final decision on whether to import the car rests with her.

“To be honest if we can't fit it into the position we think it should be in then we won't bring the car in,” she said.

 

Comments on this story

Displaying 3 of 24 comments

  • We drove a Scirocco in Germany back in July on the Autobahn and my Kids in the back loved it just like my Wife and I.They said I should buy one, as soon as they are available to change from our Golf. I had a Scirrocco GT in 1976 and can't wait for VW Australia to make a positive Decision

    Enno of Sydney Posted on 22 October 2009 11:19am
  • I am anxiously awaiting to see if the Scirocco will be released in Australia. I will be in the market for a new vehicle to replace my Jetta in 2010. Would love to be able to buy one.

    Jay Gee of Sydney Posted on 15 July 2009 3:39pm
  • VW need to do a buyers surevey. Perhaps no one really wants to buy a GOLF they just don't have a better choice!!!. As for the Sirooco what else looks as good, has great fuel ecoonomy, a supurb engines & sit in the 40-50 k price bracket? Answer NOTHING. Here's a radical idea kills of the GOLF an give everyone a Sirocco. Let's just consider it as the new look GOLF. I'll put a GOLF sticker on the back if it helps! VW if you watching - there's no better looking cars on the road in the sub 60k.

    Waiting Impatiently for Sirocco of Manly Posted on 15 July 2009 12:05am
  • Please Ms Dierks, don't hinge your decision to import this great little hatch on whether you secure a V6 engine! I am waiting to buy one of these things having researched for months. You have totally missed the mark because if it only came in a V6, I wouldn't buy it. Not only that, right now this is the only VW I am interested in. I wouldn't buy a GTI. So if you insist on a V6 then I will have to buy from another company. People with a family can still buy a 5 door hatch (GTI) and people like me can buy a great little 3 door daily driver suited for two empty nesters...

    BG of Bundaberg, Qld Posted on 24 March 2009 6:46pm
  • It seems clear that we are all waiting for VW to make it's mind on bringing the Scirocco to Australia. Like the others I don't need a thirsty V6, I'd rather Ms Dierks was working to get the 2 ltr turbo in an all wheel drive as in the R32 rather than faffing around about a V6! And like the others I've put off a car renewal but I wont wait forever...life's too short. If they can't get their act together, I'm happy to hand over my money to another manufacturer, it's that simple. I'm thinking of a much cheaper Corolla with a TRD makeover to the same spend of a VW and I'd be happy. smile

    Arthur Barnes of Sydney Posted on 23 November 2008 12:57am
  • As the owner of my second Golf, currently a 2001 Cabrio, I am in the market for my next "different" VW. Is Ms Dierks actually in touch with the psyche of many log-term owners of her brand? The combination of style & performance of a GTI (or TSI?) engined Scirroco would fill the need for many of us who aren't prepared to settle "the ordinary Golf" (even if it is an excellent car). 3.2 litre V6?? Does she pay for her fuel herself? I think not.

    Alan Slack of Sydney Posted on 05 November 2008 10:13pm
  • Was about to purchase a car until i heard about the Scirocco earlier this year, the GOLF GTi was never on my shortlist simply because it does not have the style that competitors in the market has offered. for a performance inspired 4 cylinder hatch, i would put my thumbs up for a Civic Type R, however, i backed off due to its poor quality that i wont find in the european cars. For someone like me, who does not only seek for performance, i would want something more stylish too. I currently own a Cooper S and would consider a new Cooper S. For $40 odd k, i get the performance, the style as well the european built quality. Indeed, nothing in the market offered what i am seeking for with the $40 odd K price tag, until i saw the leaked pictures of the Scirocco and believe will be in the same price range... For now, i am waiting for this year to be over and hopefully something interesting would show up in the market before i head for my second Cooper S

    eric Posted on 26 October 2008 8:34pm
  • I can understand Ms Dierks dilemma, and propose a solution which may have some appeal. Firstly import the Scirroco Coupe as presently specified. This would be for those who want a stylish coupe with reasonable performance/excellent fuel economy. (Yes it will be bought by women mainly on its looks alone) For a later high powered (v6) range topper Scirroco, I would ask VW marketing managers to ressurect the 'Corrado' nameplate, & depending on local reaction import the model in limited numbers so it does'nt hurt its Audi sister sales or Golf GTi. (I would expect men to prefer this model basing that estimate on the Corrado's former highly regarded VR6 performance reputation), even though the Corrado was never released here. It is quite likely that 'Corrado' will be the nameplate adopted for the Scirroco in the North American market anyway. Obviously people who buy hi-po Holdens & Fords will not change accross to VW in any event, so they should be ignored from a marketing perspective...

    Andrew Brown of Perth Posted on 16 October 2008 6:40pm
  • I also am putting off buying a new car until I know definitely one way or the other if the Scirocco will be released in Australia. Holden and Ford do not really appeal and having seen my sister's new GTi I am really impressed, but would like to go that little step further. I want performance combined with European styling and German engineering. No gas guzzling V6 or V8's for me thanks very much.

    Bruce Mckenna of Streatham Victoria Posted on 16 August 2008 5:47pm
  • How does Ms Dierks do her market research. Does she think that VW in Australia is all about trying to out muscle yobbos in v8 falcons. I would have thought most people are interested in VW because they want something, European, compact, safe and well engineered. My wife recently saw the new Scirocco in Frankfurt. She is looking for a new car. She wants one. Does she want or need something that would be faster than the GTI?- No. Chris

    Chris McKelvey of Brisbane Posted on 02 August 2008 3:20pm
  • We are putting off the purchase of a new vehicle till the new Scirocco hits town. We [Jo public] need more info on this machine so our opinions can be taken into consideration re an Australian debut or not. I'd say quite few people would put their names down for a test drive or pre-order if just things as specs,options ect were available to peruse. Jac

    Jacqueline SHEA of QLD Posted on 13 July 2008 4:18pm
  • VW needs to up its position in the Australian car market. There is a natural tendency for potential buyers to look at VW first - and then move quickly to Audi if the car they want is not available. The VW Scirocco would take away potential buyers of Audi TT's and S3's.

    Flying Dutchman Posted on 08 June 2008 2:24pm
  • I see alot of the new Beetle which was release in 1999 or 2000. It would good to see the VW coupe Scirocco sold here. When I was in London in 1990 VW UK had all the ranges of VW. I would like it if VW Australia had all the ranges of VW including Scirocco.

    VW fan Posted on 02 June 2008 6:41pm
  • And I wonder if Ms Dierks has bothered to guage public interest in Australia for the Scirocco before writing it off if she can't get the engine configuration she would like? I'm sure this car would be no slouch with the 2.0 turbo from the Golf GTi under the hood and would probably outhandle it, making it a very attractive car to a lot of people.

    Kris of Sydney Posted on 02 June 2008 6:34pm

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