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Skoda spreads dealer network

  • By Keith Didham
  • The Mercury
image Skoda is no longer an unknown brand Down Under.

It's still a niche player in the Australian car market, but Skoda is starting to kick goals and defy the recession.

So confident that the new car market will bounce back, Skoda is positioning itself for the return to normal business by adding another six dealers to its national network before the end of the year.

Skoda Australia boss Matthew Wiesner says Skoda is no longer the brand no one knows, with dealers attracting increased inquiries which resulted in a growing order bank.

"We are confident about the market and we are well positioned to gain a bigger foothold. Being part of the VW group has helped; customers are following what we are doing and we are starting to see the order bank grow," Wiesner said. `It's pleasing to see a vote of confidence in the brand."

Skoda will expand its national footprint of 20 metropolitan dealers by adding another six in Melbourne, Sydney, Albury, Hobart, Launceston and in Queensland.

The Czech brand, one of the oldest in the world and part of the giant VW empire, was relaunched in Australia 18 months ago.

Skoda, coming off a low volume, is one of only four car brands to increase sales this year along with Audi, Hyundai and Jaguar. Up to the end of the last month, Skoda's sales were up 12.7 per cent over the same period last year.

Skoda already sells its Octavia and its more potent brother the Octavia RS, as well as the Roomster lifestyle hatch.

They will be joined by the new prestige flagship the Superb in June, the all-wheel drive Scout wagon in October while a new RS Octavia is due in September.

In the wings may come the Yeti, an all-wheel drive wagon based on the VW Tiguan, and the Fabia, a light Polo-sized hatch, both of which Skoda Australia is developing a business case for their inclusion.

 

Comments on this story

Displaying 3 of 6 comments

  • I am in the market for a second car. have been offered an ex demo Octavia 2.0 litre auto with sports suspension, sat nav, sunroof, 17" alloys, leather, electric seats with drivers memory. It's a 2007 with 10K on the clock for just under $30k. This will be a second car and will be kept for many years, average annual K's about 10-15. Have I lost it or would this be a good buy. I know the styling is bland, but don't really care just looking for reliability, comfort and economy.

    Rob of canterbury Posted on 17 June 2009 4:16pm
  • Perth...My understanding is that the sales now go through VW dealership across the road until they find a new dealer.

    JB of Perth Posted on 17 June 2009 2:14am
  • Don’t know what happened with the dealership in Osborne Park - Perth? AHG changed it over to Dodge …. hmmm

    Luk of Perth Posted on 03 June 2009 5:26pm
  • Nice. Perth is in the state that provides 42% of Australia's export earnings. Someone has to support Sydney-siders.

    David of Perth Posted on 02 June 2009 3:35pm
  • So where's "Perth"? Can't say I've heard of it.

    Wayne Swine of Sydneyville Posted on 29 May 2009 6:32pm
  • So there will be 2 dealers in Tasmania and currently none in WA. The closest dealer to me is 2700km away. Not much of a spread - thanks for nothing.

    David of Perth Posted on 28 May 2009 9:46pm
Read all 6 comments

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