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Rush to name our ute

  • By Paul Gover
  • Herald Sun
image Pontiac wanted something special for the work-and-play G8 ute and began a 'name the baby' contest. Photo Gallery

Holden waiting to hear Pontiac decision.

More than 18,000 eager Americans have joined the cheer squad for the Holden Commodore ute.

They have each lodged an entry in a contest run by Pontiac to decide the American name for the Australian export hero.

The ute tag used at home was rejected because it means nothing in the USA, where everyone talks about pick-ups.

The VE ute was unveiled at the New York Auto Show earlier this year as the newest member of the Pontiac G8 family, joining the four-door sedan and perhaps pointing to a potential American expedition by the latest Commodore Sportwagon.

It was displayed in the Big Apple wearing a simple Sport Truck tag.

But Pontiac wanted something special for the work-and-play G8 and began a 'name the baby' contest.

It has run for nearly two months and the result should be announced within a fortnight.

"We were were overwhelmed by the more than 18,000 unique names submitted, and it's taking a bit longer than we anticipated to get through the trademarking process," Pontiac spokesperson, Debbie Frakes, told CARSguide.

GM Holden is also waiting to hear the result, after originally hoping the Commodore ute would be taken up by Chevrolet as a born-again El Camino.

It has yet to hear the result of the competition and is also waiting for the word from Pontiac.

 

Comments on this story

Displaying 3 of 6 comments

  • pontiute!!

    r of uk Posted on 24 July 2008 1:36am
  • just leave it as "ute". the new name for it, will probably be something stupid and American.

    Anthony blyth of Merrylands Posted on 23 July 2008 2:54pm
  • How does, The Pontiac PV [Performance Vehicle] sound? Aptly named for not just the performance under the hood, but for the many tasks the tray area can perform, (the list is endless).

    Darren S of Adelaide Posted on 23 July 2008 11:18am
  • How about Lemon?

    David Aldridge Posted on 22 July 2008 3:26pm
  • Hey I know what to name it...the sh*tbox. After all, it is a Holden

    Peter Posted on 22 July 2008 3:21pm
  • What about the Pontiac Circlework.

    Gavin S of Syd Posted on 22 July 2008 10:54am
Read all 6 comments

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