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Pesky rival strikes Nissan

  • By Kevin Hepworth
  • The Daily Telegraph
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Nissan GT-R The wait for the GT-R may be over for some, thanks to Kamikaze Motors and other importers.

Nissan Australia is facing a potentially unwinnable battle to keep low-volume importers from beating them to the market with the stunning R36 GT-R.

Launched in Japan in December and drip-fed to a waiting world, the demand for the all-new GT-R is such that Australia's first production vehicles will not land until at least the middle of next year and, until the company has a car ready for sale, Nissan Australia will remain under attack from independents offering cars imported under low volume schemes.

“Of course it is a concern to us. It is certainly not something we are ignoring,” a Nissan Australia spokesman said this week when asked about importers advertising immediate delivery of the new GT-R — both new and second-hand demonstrator models.

No senior executives from Nissan Australia would be interviewed about the latest developments in which a Melbourne importer, Kamikaze Motors, is advertising availability of six road-registered GT-Rs for $160,000 each.

Nissan's official position is that the cars bought at second-hand auction cannot be imported because they are the same model that will be sold in Australia under the Nissan badge next year. However, they are less certain about being able to block the cars bought new in Japan by agents acting for Kamikaze Motors.

“The situation with the new cars is less clear,” the spokesman says. “However, if they are imported then they will have to be homologated and meet all Australian ADR regulations with regard to seats belts, emissions and other issues."

“Customers need to be aware they need to buy a Nissan GT-R from Nissan Australia. It is the only way they will get a full warranty and full service support from Nissan,” the spokesman says.

Kamikaze principal Shui Mir is confident there will be no impediment to his importing the GT-Rs.

“We have been doing this for 10 years and are well up on the regulations and requirements for importing low-volume cars,” Mir says.

“The cars are either bought direct from Nissan Japan or through auctions with very low mileage on them. I have checked carefully and under the regulations we can bring in up to 100 cars a year as long as they are built before the manufacture date of the first car Nissan Australia brings in.”

Nissan, both in Australia and internationally, has been aware for some time of the threat grey imports might pose in small-number markets, particularly those at the end of the roll-out schedule.

Nissan vice-president for global communications, Simon Sproule, said at the international launch in Japan last year that the threat to any high-desirability, low-production model was that people were not prepared to wait.

“We're going to have to be realistic and concede that in some instances the grey imports will be the first available,” he noted then. At the time Nissan Australia put on a brave face, saying it was confident of being able to block non-official imports.

“Because we've clearly stated our intention to import the car, there'll be no opportunity for any grey importers to bring the GT-R to Australia,” Nissan Australia's Karl Gheling said at the time.

Mir says interest in the first six cars has been stronger than he anticipated, his phone “ringing off the hook” even before the advertisement in a specialist car magazine this month.

“If I sell these six, and demand is there, there will be no problem with getting more,” Mir says.

At $160,000, the Kamikaze GT-Rs are about $10,000 dearer than the indicated price from Nissan Australia, although with specialist cars it is not unusual to pay a premium to acquire cars in short supply or to jump up the supply queue.

For example, when Subaru imported a limited number of its first STi models in 1998, within 24 hours of delivery to those on the 'official' list there were cars back on the market advertised at a $20,000 — or 40per cent — premium.

The biggest issue facing both importers and buyers of the 'unofficial' cars is the question of warranty and service for what are very specialised high-performance engines.

“We will warranty the cars for three years and ... well, we do have a bit of an issue with servicing at the moment,” Mir concedes.

“If necessary, a couple of the boys will go to Japan and get the training they need there.”

Even Nissan Australia has not been forthcoming with just how they will handle the proposed three-year premium servicing.

The highly complex and specialised racing car-style service will offer a full chassis and suspension balance as well as a precision tune and balance of the engine.

That will require expensive, specialised equipment and highly-trained staff — something likely to be beyond Nissan Australia's normal service capability — let alone a small importer.

 

How the import scheme works

* Independent importers, such as Kamikaze Motors (their advertisement) can be licensed to bring in 100 cars a year as low-volume, used vehicle imports

* They cannot import a vehicle that has been sold as a new model by a mainstream importer in Australia

* Individual low-volume importers can bring new vehicles into the country under licence but the vehicles must be homologated to Australian design rules

 

Comments on this story

Displaying 3 of 25 comments

  • Hang on GUYS ... whats wrong with the local made cars ? we are exporting our cars to the US.. preformance cars that is .. for the price of one of these jap cars i can buy two of our local made cars, one for the week and one for the weekend .. and there classics, poor old nissan Aust lost the plot years ago and the rest have caught up because they have been supplying junk for years, like the maxima etc , the days of the old turbo pulsar are gone, and if a company is smart enought to import the cream of the nissan crop let them, dont we deserve to be able to buy these cars ? we live in a free world ? and maybe we are sick of having to buy the reject stuff they send us. wake up nissan Aussies are demanding better cars, if you dont like it take your bat and ball and go home , let the grey marketters fill our needs while you sleep .... you loose ..... tuff ....

    Motor mouf Posted on 01 April 2008 6:13pm
  • To all the skull-brained who pitifully mew "160K too much!" the Porsche 911 turbo starts @ 334K au; the GTR beats it around the Nurburgring. The nearest competitor to the GTR based on real world performance testing is the 911 Turbo. The GTR has done the nurburgring in a faster time than so called supercars worth over half a million dollars and up. Being able to pick up a supercar slayer like the GTR for 45% of the price of its nearest (defeated) rival is hardly anything to complain about. It's the ignorance of bogan falcon/commodore know-it-alls that's worthy of complaint.

    shinsengumi of Sydney Posted on 01 April 2008 4:20pm
  • JAP cars are way better than any piece of crap German or French car! That's right Nissan you SNOOZE you sure do LOSE smile Why should Australia be put on the back burner? It's worth every cent... If i could afford one i would have bought one today without even thinking about it, but i guess i will stick with used cars...

    Sands Posted on 01 April 2008 2:43pm
  • How come they are gonna be so expensive. Im sick of car companies ripping us off. Should be under 100k. For example, an Sti retails in America for 34k USD, here its from 55k AUD even though the Aussie Dollar is within 10% value of the greenback.

    sam of Cairns Posted on 01 April 2008 2:39pm
  • Sorry, Bryce. I'm not paying one million for any grey import. (Well, maybe Jane Fonda smile

    Paul of Margs, WA Posted on 01 April 2008 1:41pm
  • $160,000 is less than the going price for the GTR - There is no possible way you can get one landed, homologated and registered in Australia for $100,000 i'd ask anyone who talks this trash to prove it. Ive driven a GTR and im telling ya for the money ($165K it cost) its good value - wipes the M3 in performance and handling, probably not as nice on the inside but still pretty nice.

    phil of brisbane Posted on 01 April 2008 1:37pm
  • Nissans' problem is theirs alone. Their little tantrum that properly accredited importers cannot bring these R35s in under the relevant legislation is just another uneducated attempt to bully enthusiasts. Thus far they haven't bothered to even approach any of the clubs to generate interest or support and they think they have all rights to the new model. Low volume enthusiast imports have been around a long time and are here to stay. Why be so negative Nissan? Why not engage the public and enthusiasts instead of trying to gather "intelligence" to attempt to shut us down? I am personally very satisfied in seeing Nissan drop the ball on this. They abandoned the Aussie market for performance cars in 1992. All they left us with were toys like the 200sx, the pathetic 350Z and their joke of an Aussie flagship model, the Maxima. Why were the V35 Skylines never sold here? Another fabulous model they were too short sighted to bring in. Every owner of the grey market V35s I have met has been ecstatic about them. Time to get rid of the cardigans gents. Don't think that servicing is a big problem either. Enthusiasts will work it out and do it better, because they are enthusiasts. We don't need your pathetic warranty that you will no doubt try to weasel out of anyway if something went wrong. As for price for the R35, take a look at J-Spec in Melbourne who are already offering the car fully complied at $A104K. That has to do nasty things to your expected retail price. Remember the R35 only costs around $A80K in Japan, so that extra $20K Nissan are charging can buy a lot of servicing and support. And why is J-Spec charging an extra $20K? That is the import duties and taxes. Regardless, I'm happy with my personal fleet of Imported cars, including a GTR that Nissan refused to sell here; and that spare $250K I had lying around? I think I'll spend it on a nice boat...or maybe a grey R35....but definitely not on a car from Nissan. Nissan Australia...you lose!!

    Skylines Australia Qld President of Brisbane Posted on 01 April 2008 1:32pm
  • they are to expensive, you can get better for around the same amount of money

    steve Posted on 01 April 2008 1:22pm
  • 160000 is wayyyy to much for that car. You can have one in Australia within about a month for closer to $100000 on road!

    Bryce of Sydney Posted on 31 March 2008 10:30am
  • You snooze you lose Nissan Australia. Your bosses in Japland think we are unimportant and can wait for the car but they were wrong. Suffer.

    Garry Fitzpatrick Posted on 30 March 2008 2:25am
  • Correction, R36, sorry.

    omn1potent of Melbourne Posted on 29 March 2008 10:31pm
  • The R35 GTR'S that are in the currently are here for race purposes only, these vehicles can not be ever registered for road use.

    Shui Mir of Melbourne Posted on 28 March 2008 8:40pm
  • Yep, these importers surely are ahead of the game, so far ahead that they've even gotten their hands on the R3-6 GTR! Come on Mr Hepworth, at least get the damn model right!! R35, say it with me... R35 GTR Congrats for at least not calling it a Skyline. Nissan could have EASILY stopped this so called "problem" if they got off their asses, and did something about bringing the new GTR's here. It's their fault, so they can't complain.

    get-it-right! Posted on 28 March 2008 3:04pm
  • Nissan Australia, as an importer, probably has no objections to a market economy when it comes removing to the tariffs that protected the local car manufacturing industry and opening up the Aussie Market. Lets see how much they like it when the same market economy comes back to bite them in the backside, as grey importers provide a car people want but Nissan Australia will not provide. As an owner of Nissan Australia's current performance flagship as well as a much cheaper BMW, I can only commiserate people who spend $150K on the GT-R and expect BMW M3 levels of respect when dealing with the "Maxima and Tiida" company.

    Alan of Sydney Posted on 28 March 2008 2:57pm
  • too late!!!!!!!!!!!!! There already are a few grey imports in Australia of the R35 GTR.

    omn1potent of Melbourne. Posted on 28 March 2008 2:18pm

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