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Pesky rival strikes Nissan

  • By Kevin Hepworth
  • The Daily Telegraph
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Nissan GT-R The wait for the GT-R may be over for some, thanks to Kamikaze Motors and other importers.

Nissan Australia is facing a potentially unwinnable battle to keep low-volume importers from beating them to the market with the stunning R36 GT-R.

Launched in Japan in December and drip-fed to a waiting world, the demand for the all-new GT-R is such that Australia's first production vehicles will not land until at least the middle of next year and, until the company has a car ready for sale, Nissan Australia will remain under attack from independents offering cars imported under low volume schemes.

“Of course it is a concern to us. It is certainly not something we are ignoring,” a Nissan Australia spokesman said this week when asked about importers advertising immediate delivery of the new GT-R — both new and second-hand demonstrator models.

No senior executives from Nissan Australia would be interviewed about the latest developments in which a Melbourne importer, Kamikaze Motors, is advertising availability of six road-registered GT-Rs for $160,000 each.

Nissan's official position is that the cars bought at second-hand auction cannot be imported because they are the same model that will be sold in Australia under the Nissan badge next year. However, they are less certain about being able to block the cars bought new in Japan by agents acting for Kamikaze Motors.

“The situation with the new cars is less clear,” the spokesman says. “However, if they are imported then they will have to be homologated and meet all Australian ADR regulations with regard to seats belts, emissions and other issues."

“Customers need to be aware they need to buy a Nissan GT-R from Nissan Australia. It is the only way they will get a full warranty and full service support from Nissan,” the spokesman says.

Kamikaze principal Shui Mir is confident there will be no impediment to his importing the GT-Rs.

“We have been doing this for 10 years and are well up on the regulations and requirements for importing low-volume cars,” Mir says.

“The cars are either bought direct from Nissan Japan or through auctions with very low mileage on them. I have checked carefully and under the regulations we can bring in up to 100 cars a year as long as they are built before the manufacture date of the first car Nissan Australia brings in.”

Nissan, both in Australia and internationally, has been aware for some time of the threat grey imports might pose in small-number markets, particularly those at the end of the roll-out schedule.

Nissan vice-president for global communications, Simon Sproule, said at the international launch in Japan last year that the threat to any high-desirability, low-production model was that people were not prepared to wait.

“We're going to have to be realistic and concede that in some instances the grey imports will be the first available,” he noted then. At the time Nissan Australia put on a brave face, saying it was confident of being able to block non-official imports.

“Because we've clearly stated our intention to import the car, there'll be no opportunity for any grey importers to bring the GT-R to Australia,” Nissan Australia's Karl Gheling said at the time.

Mir says interest in the first six cars has been stronger than he anticipated, his phone “ringing off the hook” even before the advertisement in a specialist car magazine this month.

“If I sell these six, and demand is there, there will be no problem with getting more,” Mir says.

At $160,000, the Kamikaze GT-Rs are about $10,000 dearer than the indicated price from Nissan Australia, although with specialist cars it is not unusual to pay a premium to acquire cars in short supply or to jump up the supply queue.

For example, when Subaru imported a limited number of its first STi models in 1998, within 24 hours of delivery to those on the 'official' list there were cars back on the market advertised at a $20,000 — or 40per cent — premium.

The biggest issue facing both importers and buyers of the 'unofficial' cars is the question of warranty and service for what are very specialised high-performance engines.

“We will warranty the cars for three years and ... well, we do have a bit of an issue with servicing at the moment,” Mir concedes.

“If necessary, a couple of the boys will go to Japan and get the training they need there.”

Even Nissan Australia has not been forthcoming with just how they will handle the proposed three-year premium servicing.

The highly complex and specialised racing car-style service will offer a full chassis and suspension balance as well as a precision tune and balance of the engine.

That will require expensive, specialised equipment and highly-trained staff — something likely to be beyond Nissan Australia's normal service capability — let alone a small importer.

 

How the import scheme works

* Independent importers, such as Kamikaze Motors (their advertisement) can be licensed to bring in 100 cars a year as low-volume, used vehicle imports

* They cannot import a vehicle that has been sold as a new model by a mainstream importer in Australia

* Individual low-volume importers can bring new vehicles into the country under licence but the vehicles must be homologated to Australian design rules

 

Comments on this story

Displaying 3 of 25 comments

  • Firstly, Kamikaze Motors are just one of the main cowboy operators in the RAWS import scheme. For them to be quoted in this fashion is quite bold on their part. I highly doubt that they have a test car here in Australia but will instead try to rely on compliance provided by one of the professional operators. I've shopped for imports at many shops here in VIC and NSW and definitely won't re-enter Kamikaze. I feel they epitimise everything that causes buyers to be cautious of grey importers. We'd have a completely different story to comment on here if it wasn't Kamikaze that had put themselves in the headlines. Instead, they operate in a way that draws the use of the word 'Pesky' in referring to grey importers. As for the Donut King car, watch this space. They way Nissan are playing this one, like children, I reckon they'll do everything in their power to block the provision of a GT-R to this team. I certainly hope Donut King get one lined up though.

    Harold Crick of VIC Posted on 08 April 2008 1:48pm
  • Why is it the R36 GT-R when Nissan has not made another GT-R since it last stopped producing after the R34 GTR. Shouldn't it be the R35?? Also Why is Nissan taking their time to receive the new Nissan GTR where Australia is left behind so they gather more sales in America and Europe. The Nissan GTR were popular to be imported back in the early 90s and Europe had no existence of it or America. Why can't Nissan from Japan send a few of their technicians or engineers to australia to help out Nissan Australia in warranty and service support to be up to date with Aussie customers buying this new car. Australians shouldn't be left behind in purchasing a car when other countries are getting their hands on it before we do. Why don't Nissan Australia start working out how to market this vehicle earlier so they can look into the emissions, safety requirements and servicing the vehicle so we are not just left behind than the rest of the world. We should have had priority due to having the first GTR twin turbos to be racing in our circuit in the 90s when Mark Skaife and Jim Richards was racing the legendary car at Bathurst. Nissan Australia should hire more people to work for them to get this car to Australia faster. Nissan Australia your just too slow... There are people who are going to buy this car. Stop making an excuse to import a small margin when you should get more then your limit is going for to protect yourself if no one purchases them. There shouldn't be a restriction period. What about the other skyline imported cars already on our roads... Nissan just lost that battle in making money importing them here so instead it goes to other grey importers. I hope you will learn your lesson

    wolfy of sydney Posted on 04 April 2008 3:13pm
  • J Spec are avertising second hand vehicles for $120k, yes the kms are low, but they are not allowed to come in to the country and get compliance under the current legislation, unless Nissan state that they have no intention of releasing the R35 GTR into Australia.

    Shui Mir of Melbourne Posted on 02 April 2008 7:25pm
  • J-spec have already advertised the GT-R for import with next to no km on them in the $120000 price bracket for a month at least. $160000 is a get rich scheme thats for sure.

    Grahame Posted on 01 April 2008 11:08pm
  • I find the attitude of these manufacturer importers surprising. Sure I understand about profitability, market protection, image, etc etc. Because at the end of the day, these cars are imported into the country legally under the same laws that protect the companies. Sure that means no warranty, but to be petty and not provide parts, support or servicing intentionally for no good reason is disgraceful. The imports wear the same badge as any locally sold cars. They are purchased by motorists who have a greater respect for the cars than the local executives of car manufacturers.

    Puma of Perth Posted on 01 April 2008 9:43pm
  • This is what I think. There are different levels of buyers in the market. There are the ones who are all for warranty and servicing when buying a car. There are those who is willing to forgo these and jump the queue to snap one of these hotties up. Not saying that the importers are not providing the warranties. With the number of enthusiasts growing year in year out, I don't see what Nissan Australia has to worry about? There are those who love buying from local Nissan dealers and those who buy grey imports because the vehicles not available or not yet available. And also in most cases, Grey imports offer different levels of equipment and accessories to the locally available models. Local models very often lack the features that are deemed unnecessary or do not pass the ADR rules. That is why you have the enthusiasts that crave for grey imports.

    Jase Huang Posted on 01 April 2008 9:25pm
  • Hey, come on! This has to be one great April Fool's Day Joke? Who would ever have a name like Kamikaze Motors!! Good one!! Nancy J

    Nancy Maule Posted on 01 April 2008 8:25pm
  • I cannot understand why Nissan are charging such a premium on a car which car be bought (at a profit from Nissan in Japan) for $80k. The figures don't add up it should be a $100-$110k car, this would bring some competition into the market. I have no sympathy for Nissan although I do love the car brand an i have only owned Nissans for my last 5 vehicles. The cars which Nissan sells to our market are nothing I would buy personally and would only get a grey import anyway. Wake up car manufactures not everyone wants a corolla or a comodore. I have been lucky enough to have a ride in the new R35 and will say its a very special car, and if I had the money i wouldn't hesitate in buying one. Nissan have a better racing pedigree than most realise (Alan). I have no doubt that the new R35 would rub shoulders with the best Germany has to offer and leave some in its wake. Go and drive one and it will be enough said. Nissan only has itself to blame on this matter and as you can read peoples lack of sympathy on this forum and others, nissan have left sour tastes in performance enthusiasts mouth with their lack of specialist vehicles. I bet if you ask a bunch of kids what car they would prefer an M3 of a new GTR 10:1 would say a GTR, its been the benchmark of performance which others have been measured. Nissan got it right we just didnt get any of their flagship cars from 1992, but computer games cast images and imagination in the minds of kids which still breathes in adults. Wake up car manufactures get us some decent cars or you will fall further behind in the rat race, long live grey imports as I will never change.

    your kidding nissan Posted on 01 April 2008 8:15pm
  • Oh, by the way, watch Targa Tasmania, there is a Donut King GTR entered along with another one... Nissan Australia are these yours? Nope sorry, you even missed that boat too...

    S Thorpe of Vic Posted on 01 April 2008 8:04pm
  • What a fabulous car, the new GTR. Shame it has been out for ages in Japan, how old is it now? Will it be almost eight when the official Nissan version arrives here in Oz, early next year? Certainly not the latest and greatest... Why did it take so long Nissan? Still fast and must be pretty good value, except Nissan Australia wants their premium for it... How much is it worth in Japan? Why Oz gets screwed is because of the normal Aussie Customer mentality, Ford vs Holden garbage, we want prehistoric junk and we want old technology but as long as it is an Aussie!! Well take a look outside, can you see all those grey imports? As an early Skyline Driver, I would love a new one, but will never afford it until it is a few years old. Best bet is to go for either a V35 or a R34, which Nissan Asutralia still didn't make available. So silly... I guess they loose again... Imagine if they woke up and saw the level and quantity of imports driving around, there is a market that they could be involved in... Like that will happen.

    S Thorpe of Vic Posted on 01 April 2008 8:04pm
  • Hang on GUYS ... whats wrong with the local made cars ? we are exporting our cars to the US.. preformance cars that is .. for the price of one of these jap cars i can buy two of our local made cars, one for the week and one for the weekend .. and there classics, poor old nissan Aust lost the plot years ago and the rest have caught up because they have been supplying junk for years, like the maxima etc , the days of the old turbo pulsar are gone, and if a company is smart enought to import the cream of the nissan crop let them, dont we deserve to be able to buy these cars ? we live in a free world ? and maybe we are sick of having to buy the reject stuff they send us. wake up nissan Aussies are demanding better cars, if you dont like it take your bat and ball and go home , let the grey marketters fill our needs while you sleep .... you loose ..... tuff ....

    Motor mouf Posted on 01 April 2008 6:13pm
  • To all the skull-brained who pitifully mew "160K too much!" the Porsche 911 turbo starts @ 334K au; the GTR beats it around the Nurburgring. The nearest competitor to the GTR based on real world performance testing is the 911 Turbo. The GTR has done the nurburgring in a faster time than so called supercars worth over half a million dollars and up. Being able to pick up a supercar slayer like the GTR for 45% of the price of its nearest (defeated) rival is hardly anything to complain about. It's the ignorance of bogan falcon/commodore know-it-alls that's worthy of complaint.

    shinsengumi of Sydney Posted on 01 April 2008 4:20pm
  • JAP cars are way better than any piece of crap German or French car! That's right Nissan you SNOOZE you sure do LOSE smile Why should Australia be put on the back burner? It's worth every cent... If i could afford one i would have bought one today without even thinking about it, but i guess i will stick with used cars...

    Sands Posted on 01 April 2008 2:43pm
  • How come they are gonna be so expensive. Im sick of car companies ripping us off. Should be under 100k. For example, an Sti retails in America for 34k USD, here its from 55k AUD even though the Aussie Dollar is within 10% value of the greenback.

    sam of Cairns Posted on 01 April 2008 2:39pm
  • Sorry, Bryce. I'm not paying one million for any grey import. (Well, maybe Jane Fonda smile

    Paul of Margs, WA Posted on 01 April 2008 1:41pm
  • $160,000 is less than the going price for the GTR - There is no possible way you can get one landed, homologated and registered in Australia for $100,000 i'd ask anyone who talks this trash to prove it. Ive driven a GTR and im telling ya for the money ($165K it cost) its good value - wipes the M3 in performance and handling, probably not as nice on the inside but still pretty nice.

    phil of brisbane Posted on 01 April 2008 1:37pm
  • Nissans' problem is theirs alone. Their little tantrum that properly accredited importers cannot bring these R35s in under the relevant legislation is just another uneducated attempt to bully enthusiasts. Thus far they haven't bothered to even approach any of the clubs to generate interest or support and they think they have all rights to the new model. Low volume enthusiast imports have been around a long time and are here to stay. Why be so negative Nissan? Why not engage the public and enthusiasts instead of trying to gather "intelligence" to attempt to shut us down? I am personally very satisfied in seeing Nissan drop the ball on this. They abandoned the Aussie market for performance cars in 1992. All they left us with were toys like the 200sx, the pathetic 350Z and their joke of an Aussie flagship model, the Maxima. Why were the V35 Skylines never sold here? Another fabulous model they were too short sighted to bring in. Every owner of the grey market V35s I have met has been ecstatic about them. Time to get rid of the cardigans gents. Don't think that servicing is a big problem either. Enthusiasts will work it out and do it better, because they are enthusiasts. We don't need your pathetic warranty that you will no doubt try to weasel out of anyway if something went wrong. As for price for the R35, take a look at J-Spec in Melbourne who are already offering the car fully complied at $A104K. That has to do nasty things to your expected retail price. Remember the R35 only costs around $A80K in Japan, so that extra $20K Nissan are charging can buy a lot of servicing and support. And why is J-Spec charging an extra $20K? That is the import duties and taxes. Regardless, I'm happy with my personal fleet of Imported cars, including a GTR that Nissan refused to sell here; and that spare $250K I had lying around? I think I'll spend it on a nice boat...or maybe a grey R35....but definitely not on a car from Nissan. Nissan Australia...you lose!!

    Skylines Australia Qld President of Brisbane Posted on 01 April 2008 1:32pm
  • they are to expensive, you can get better for around the same amount of money

    steve Posted on 01 April 2008 1:22pm
  • 160000 is wayyyy to much for that car. You can have one in Australia within about a month for closer to $100000 on road!

    Bryce of Sydney Posted on 31 March 2008 10:30am
  • You snooze you lose Nissan Australia. Your bosses in Japland think we are unimportant and can wait for the car but they were wrong. Suffer.

    Garry Fitzpatrick Posted on 30 March 2008 2:25am
  • Correction, R36, sorry.

    omn1potent of Melbourne Posted on 29 March 2008 10:31pm
  • The R35 GTR'S that are in the currently are here for race purposes only, these vehicles can not be ever registered for road use.

    Shui Mir of Melbourne Posted on 28 March 2008 8:40pm
  • Yep, these importers surely are ahead of the game, so far ahead that they've even gotten their hands on the R3-6 GTR! Come on Mr Hepworth, at least get the damn model right!! R35, say it with me... R35 GTR Congrats for at least not calling it a Skyline. Nissan could have EASILY stopped this so called "problem" if they got off their asses, and did something about bringing the new GTR's here. It's their fault, so they can't complain.

    get-it-right! Posted on 28 March 2008 3:04pm
  • Nissan Australia, as an importer, probably has no objections to a market economy when it comes removing to the tariffs that protected the local car manufacturing industry and opening up the Aussie Market. Lets see how much they like it when the same market economy comes back to bite them in the backside, as grey importers provide a car people want but Nissan Australia will not provide. As an owner of Nissan Australia's current performance flagship as well as a much cheaper BMW, I can only commiserate people who spend $150K on the GT-R and expect BMW M3 levels of respect when dealing with the "Maxima and Tiida" company.

    Alan of Sydney Posted on 28 March 2008 2:57pm
  • too late!!!!!!!!!!!!! There already are a few grey imports in Australia of the R35 GTR.

    omn1potent of Melbourne. Posted on 28 March 2008 2:18pm
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