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New car price rules ? what it means

  • By Neil McDonald
  • Herald Sun
image Gone are the days of hidden costs... car dealers have to list all the costs of buying a new vehicle in their advertising.

What do the new car price regulations mean for you as a buyer?

Most importantly, it means every car price you now see in advertising is a 'drive-away' price. And with the new Australian Competition and Consumer Commission regulations, prices will appear to rise as much as $4000 for popular family cars like the Ford Falcon or Holden Commodore, depending on the State you live, because dealers must now include the full on-road costs of a vehicle.

Car dealers have to list all the costs of buying a new vehicle in their advertising. There will no longer be ‘hidden costs’ – prices cannot be advertised as ‘plus on-road costs’, for example.

Advertising must include dealer preparation and delivery charges, as well as registration, stamp duty and third-party insurance fees.

Stamp duty and CTP

These costs differ in each State. For example, stamp duty in Victoria is 2.5 per cent for vehicles up to $57,009 while in NSW it is 3 per cent for vehicles up to $45,000. Stamp duty also differs in South Australia, Tasmania, Western Australia and Queensland, where it is based on engine size.

Compulsory third party insurance also varies in each state and from suburb to suburb.

Dealer delivery

Dealer delivery is the cost a dealer charges for preparing a vehicle for sale. It can be as much as $5000 on some high-end European imports and upwards of $2000 for locally built cars.

This week many companies have removed any mention of prices in their print ads and websites so they don't run foul of the ACCC for non-compliance. Prices that are listed are "drive-away".

Car companies are working frantically to update their websites with full disclosure of prices, as well as the "hidden costs" that add up to $3000 to a $20,000 car in each State.

This will necessitate a redesign of each site's hardware to allow for price differences between states with different "on road" costs.

What you need to know

When shopping, car buyers must be given a single, drive-away price that includes the following.

1. The vehicle's purchase price;

2. stamp duty;

3. compulsory third party insurance (CTP); 4. Registration; 5. Dealer delivery fee.

The single price should relate to the featured model of the vehicle.

If a dealer or carmaker is advertising a new vehicle and the single price includes less than 12 months registration, this should be advertised clearly and conveyed to the consumer.

Any vehicle advertisement should be clear and there should not be any potential to mislead or misrepresent the vehicle in any way.


Differences in final cost

Sample vehicle: Ford Falcon XT sedan five-speed automatic (white) drive-away*

Melbourne: $41,740
Canberra: $42,462
Sydney: $41,500
Adelaide: $42,806
Hobart: $41,745.10
Brisbane: $42,256
Perth: $42,249
Darwin: $41,575
* Metro dealer, 12 months rego. Sample includes dealer delivery fee but does not allow for different fee between metro dealers

 

Comments on this story

Displaying 3 of 25 comments

  • How will they advertise on TV? Do manufacturers make ads for each State? This means that price advertising on TV is effectively gone. I think that will be pretty annoying. Or they will say "Priced from around $42-$45k depending on State" which is even worse than before. If you look at the example of the Ford Falcon XT above, the average price is $42,042. That means that if the car companies advertised at that price "anywhere" in Aus, then Can, Adel, Bris and Perth dealers are effectively going to be selling the car itself cheaper than other States. However, I see it happening the other way, they will round up to $42,500 and every State will end up paying more just so they can advertise easier. More profit for the dealers then (if you walk in off the street and buy at retail).

    Paul Cherry of Brisbane Posted on 12 June 2009 1:27pm
  • To: Loui Tanef of Melbourne. What "hidden" charges?? When has a dealer refused to tell you their dealer delivery charges or the government stamp duty and registration costs?? The industry is losing out to people who refuse to do business in person and want to do it all by internet, then you complain when your local dealer doesn`t treat you right. And why should they? Did you give them an oppurtunity to do the business no, you shopped them out for $100!! WOW It`s people like you and Kel Smith that make the industry such an unpleasant environment!!

    Kommen Cents of Queensland Posted on 05 June 2009 10:05am
  • Does this law apply to used cars sold by dealers?

    Ethan Davis Posted on 03 June 2009 11:43am
  • Honestly Kommen Cents, on what planet do you buy a car, and then stash it away in the garage or put it up in the lounge room as an 'entertainment unit' or some such nonsense. Fact, the vast majority of vehicles purchased will be road registered, and that is part of the purchase price - it's simply a fact of life. You buy a car, you register it, therefore the cost of registration is a part of the cost of the vehicle. Simple. Being smart enough to work out a full on road price is all fine and well if you want to make a spreadsheet and do a comprehensive analysis yourself of the costs, however, it is far simpler to be able to just look at a price and be able to compare without having to go to a massive amount of effort. Lastly, second hand vehicles are for the most part drive away priced anyway. The only factor there is the transfer of registration, the other price considerations don't apply.

    Dirk Schmitt of Sydney, Australia Posted on 02 June 2009 6:50pm
  • Thank God for this new rule. I have a very busy job and the little time I have is quite precious. This change simply takes out a lot of the hassle and crap I get saddled with trying to do a simple thing like buy a motorbike. I just want to know the damn price before I start all the crap that goes with it. I honestly don't care if I can buy it $500 cheaper 45 mins away, I just want to know what I'm up for before I head down there to buy it.

    Shinsengumi Posted on 02 June 2009 6:12pm
  • Whether you buy a car in your home State, or another State, is inconsequential. I recently purchased a car in Melbourne, because the dealer had the exact care I wanted, but the dealers in Sydney did not have stock. You get a government permit to drive the vehicle to your home State (as you need a residential address in the State for registration), and register it for yourself! As far as dealers not advertising prices on their web sites because they have not had time to change, that is absolute nonsense. Car dealers have known for many months that the laws will change, and have been too slack to address the issue and comply with the new laws. Go to a dealer who is honest enough and motivated enough to have already started to advertise in accordance with the new laws! Maybe that is an anomaly, is there such a thing as an honest car dealer?? They are almost as dishonest and shifty as real estate agents!!

    Andrushka Posted on 02 June 2009 6:00pm
  • Does this rule apply to Motorcycle dealers as well ?

    Doug of Brisbane Posted on 02 June 2009 4:29pm
  • There is this misconception in the market place that car dealers are out to rip people off, I can tell you that is the incorrect, having worked in the industry for over 10 years, margins are constantly under pressure with many dealers going to the wall. Dealershis survive on repeat customers who service and purchase parts from them as well as vehicles. Do you think if we ripped every customer off they would come back to us? Have a look at some other industries that have hidden costs, like the big telco's.

    Paul Gosford of gosford Posted on 02 June 2009 3:17pm
  • Loui Tanef - The "driveaway" price needs to broken up, just to see what the different components are, to enable proper comparison. There are sizeable differences in stamp duties, registration fees, and delivery fees, between states, and this is an area where car dealers cannot control the end pricing. Very few people realise that freight is a big cost in car retailing. If people in Perth had to pay the full cost of freight from factory to dealer, they would be paying $2,000 to $5000 more, per vehicle - but the manufacturers subsidise the freight around the country. Country people have to pay more, because the manufacturers won't subsidise freight from the cities to country towns. This new arrangement will kill dealers who have to put up with cost inputs they have no control over, such as unsubsidised freight and variations in Govt. charges. A friend bought a used truck (prime mover) in 1990, and went to Victoria to buy it (because of the lower used truck prices), then took it to Queensland to register it (because QLD stamp duty was much lower than W.A.) - then drove it back to W.A., where it was put to work. The savings on stamp duty alone, amounted to $9000, let alone the savings on purchase cost. This new deal will mean that more people will be flying to central dealers in other States to get better pricing, and local dealers will wither on the vine. Cheap airfares only make the situation worse for dealers in remote areas and country towns. Say goodbye to your local dealer from now on, he won't be able to compete - but don't whine when you have to go 500kms to get your new vehicle serviced.

    Ron N of Perth, W.A. Posted on 02 June 2009 1:34pm
  • It exposes which government is ripping us off most with stamp duty etc. Adelaide has the highest price for the Falcon. I wonder how much the Commodore would be here as it is locally made.

    David of Adelaide Posted on 02 June 2009 1:28pm
  • Oh Howard, stop stressing over a non existent problem. Border town dealers are capable of registering a vehicle on the other side of the border, either at their dealership themselves online, or at the relevant reigistry office for you prior to delivery. Also, for example, if you are buying a new car in Melbourne and driving it back to Qld where you live, you can get a temporary permit for 1 to 28 days, enabling you to drive the car back to Qld, where you register it on arrival. A 7 day permit is approx $40 and a 28 day permit is approx $70. I've actually done this for each of my last 3 new cars and it's VERY easy. So in reality, your concerns about pandoras box being opened are alarmist and completely unfounded.

    CQ of Qld Posted on 02 June 2009 1:11pm
  • This is such a excelent idea. Excellent, saves the dealer playing with the plus button on his calculater. How about we have the same for Air Fares. Where the end price is more than double the advertised price with added taxes,Fuel Levies and Credit Card cost ect.

    Dennis Smith of Newcastle Posted on 02 June 2009 12:47pm
  • Good riddance to the smoke & mirrors that was car retailing "RRP", in particular "dealer delivery". Did it ever dawn on car retailers that cars are not the only products that cost money to freight to retail outlets? All other retailers seem to manage to include this cost in their RRPs. I hope all car dealers adopt this new ACCC "inaccurate" pricing; I noted at least 2 manufacturers refusing to list prices in last Friday's CarsGuide. Well, I hope they stop sulking soon, because I can always shop somewhere else!

    Simon Turner Posted on 01 June 2009 7:21pm
  • this reform is thanks to P. Costello, and about time. Car dealers are the worst sales people on the planet.

    Kel Smith Posted on 30 May 2009 10:47pm
  • To a) who wants to know how the price is made up to the drive-away price.. What significance does this have? If two dealers competing to sell an identical car advertise, one for $50,000 and one for $40,000, why would you care how this is broken up? I would go to the first dealer and ask if he can beat the price of the first dealer. What item he takes it off to match or beat the price, i couldn't care less. He can take it off the $10,000 dealer delivery fee, or he can take it off the $10,000 service fee he priced on performing the registration for you, or he can take it off the RRP. Either way, i just want to pay $40,000 or less. Previously, if i saw these tow competing prices, i will be that one dealer had higher "hidden" costs, and the price would be bumped up to somewhere close to the second dealers price. Simply, misleading advertising !!!.

    Loui Tanef of Melbourne Posted on 30 May 2009 1:17pm
  • To Kommen Cents: It is more common that people buy new cars from dealers to drive them on the road. Therefore, this law is about transparency in the price of buying this commodity, not artificially advertising a low price, then adding hidden charges when it comes down to paying the cheque. It is quite uncommon to buy a car and not registering it. Tat is COMMON sense!!

    Loui Tanef of Melbourne Posted on 30 May 2009 1:01pm
  • To Kieren: That scenario will still apply, and they will still be able fly anywhere to get a better deal. The difference now is that they will know the full cost of the vehicle BEFORE they take off on their holiday. If they can then afford to stay at a *****star hotel, that's good. But previously, they would book this, and then when it came to write the cheque, the dealer would say "ahhh, and then there's on-road and dealer delivery fees..." and their stay in a *****star hotel would be scrapped in favour of sleeping in the car they bought in the local caravan park !!

    Loui Tanef of Melbourne Posted on 30 May 2009 12:42pm
  • Unfortunately it looks liek a lot of dealers are doing the dodgy now. I have checked a few sites and they don't list any price. They just say POA - Contact your dealer for the latest prices.

    Pete Posted on 29 May 2009 3:47pm
  • This is the way they have done it in the UK for years... you know everything up front! Just like buying a ticket from an airline!

    Chris of Sydney Posted on 29 May 2009 12:36am
  • Very happy with the result, now ripp offs such as BMW $10,000 on road costs can become public

    Herc Posted on 28 May 2009 3:03am
  • Completely agree with Howard. What most of you don`t understand is that the RRP is what the dealer wants for the car, if you choose to have it registered, then thats between you and your relevant state govt. Not the dealer, so why should they have to increase their price to include stamp duty and rego etc. If you are smart enough to work out a deal with the dealer then your smart enough to work out the full on road price. Plus is the ACCC making private advertisers include a driveaway price?? How about we get a grip on things. I love the work the ACCC is doing on monitering petrol prices, good to see a waste of tax money!

    Kommen Cents of Queensland Posted on 27 May 2009 4:44pm
  • All well and good if you live in the city, but what about rural areas? The dealers in most rural areas already rip off their customers because they have a largely captive audience. Very few people realise they can get a better deal at their nearest city. Friends of mine saved $6000 on a Peugeot by buying it in Melbourne, flying down, and driving it over 2,000km to Central Queensland. So not only did they get $6,000 off their new car, they got a family holiday as well.

    Kieran of Brisbane Posted on 27 May 2009 12:38am
  • I hope to still see how the RRP is built up to a the driveaway price. When buying cars I always start at the RRP and negoitate down thus saving at least the on roads. Now that buyers know the max price the pressure is now on the dealer to maintain the celling price (drive away)rather than start at a floor (RRP)

    aj Posted on 26 May 2009 4:04pm
  • What happens when those of us who live close to a state border decide to go across the border because one does not like the local dealer or is able to get a better deal interstate, and needs the vehicle registered in one's home state?. It seem the ACCC has opened a pandora's box.

    Howard Posted on 26 May 2009 2:42pm
  • This is great. It is about time that motor dealers were made accountable to display the actual cost of their vehicles in their ads. The only problem I forsee is that the prices will clearly have to state in which state the vehicle is for sale when advertised in a national newspaper or magazine.

    Peter Paynting of Emu Plains Posted on 26 May 2009 12:05pm
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