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spotlight

Mercedes-Benz back in fashion

A model wears fashions from the Gottex collection at the Mercedes-Benz Fashion Week.

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Models on the catwalk on top of the Glebe Silos, for fashion story as part of Mercedes Benz Fashion Festival.

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A model walks the catwalk at the Iris van Herpen Show during Mercedes-Benz Fashion Week.

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Designer Michael Michalsky poses with his models at the end of the 'Michalsky StyleNite' show during Mercedes-Benz Fashion Week.

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Models present fashion at the "Frida Weyer" show during Mercedes-Benz Fashion Week.

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Models walk the runway at the A.F. Vandevorst Show during Mercedes-Benz Fashion Week.

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Models walk the catwalk at the Allude Show during Mercedes-Benz Fashion Week.

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A model walks the catwalk at the Iris van Herpen Show during Mercedes-Benz Fashion Week.

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A model walks the runway at the Hugo Show during Mercedes-Benz Fashion Week.

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A model walks the runway at the Mariusz Przybylski Show during Mercedes-Benz Fashion Week.

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A model walks the runway at the Mariusz Przybylski Show during Mercedes-Benz Fashion Week.

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Karla Pincott

Editor

13 July 2011

3 min read

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Karla Pincott

Editor

13 July 2011

3 min read

And now it’s returned there, after a five-year fling with wine brand Rosemount.

Australian Fashion Week and its offshoot event – the Sydney Fashion Festival – will be branded once again with the German prestige carmaker, which previously sponsored it for 16 years in Australia and also has similar gala events in the edgy fashion capitals of Berlin and New York.

The new sponsorship will start in August with the Mercedes-Benz Fashion Festival Sydney.

"As the founding naming rights partner of Australian Fashion Week in 1996, we are excited to once again align our brand with this premier industry event and continue to strengthen our brand’s global commitment to fashion. We look forward to a successful Mercedes-Benz Fashion Week Australia and Mercedes-Benz Fashion Festival Sydney partnership, celebrating the continued pursuit of Australia's design excellence,” the carmaker’s general manager of marketing, Gavin Allen says.

Karla Pincott

Editor

Karla Pincott is the former Editor of CarsGuide who has decades of experience in the automotive field. She is an all-round automotive expert who specialises in design, and has an...

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