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Fashion Week started with Mercedes-Benz in Australia.
And now it’s returned there, after a five-year fling with wine brand Rosemount.
Australian Fashion Week and its offshoot event – the Sydney Fashion Festival – will be branded once again with the German prestige carmaker, which previously sponsored it for 16 years in Australia and also has similar gala events in the edgy fashion capitals of Berlin and New York.
The new sponsorship will start in August with the Mercedes-Benz Fashion Festival Sydney.
"As the founding naming rights partner of Australian Fashion Week in 1996, we are excited to once again align our brand with this premier industry event and continue to strengthen our brand’s global commitment to fashion. We look forward to a successful Mercedes-Benz Fashion Week Australia and Mercedes-Benz Fashion Festival Sydney partnership, celebrating the continued pursuit of Australia's design excellence,” the carmaker’s general manager of marketing, Gavin Allen says.
