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Mazda Souga shows future style

  • By Neil McDonald
  • Herald Sun
  • image

    The Souga is minimalist and lightweight with experimental shapes, ornate detailing, and a dramatically proportioned exterior.

The electric-powered Souga concept is one of the most realistic concepts on show.

It looks like an RX8 of the future yet boast some cutting edge technology that will keep tech-savvy youngsters happy.

By 2030 Mazda expects Los Angeles to be a centre for young entrepreneurs. They expect car buyers to be able to customise their own vehicles straight from the factory. Mazda's young designers have made the Souga compatible with new-age thinking.

They propose a high-tech virtual world called VMazda so young people can experiment, build, and share their automotive dreams in a virtual world at no cost.

With the help of a virtual design mentor, an owner's individual design can then be rapidly manufactured at one of Mazda's sustainable direct digital manufacturing plants, using the Souga as the base.

The Souga designers believe the whole car will cost $2000, with a monthly bill for the energy the electric car uses. The Souga is minimalist and lightweight with experimental shapes, ornate detailing, and a dramatically proportioned exterior.

Mazda's designers believe most digital communication and information devices will be integrated into our clothes, eliminating the need to include these systems into the car.

Comments on this story

Displaying 3 of 3 comments

  • What you think about news - GOPers Hold 'Prayercast' to Ask God to Stop Health Reform ? Wanna hear your opinion

    Insignia of Morocco Posted on 19 December 2009 10:10am
  • whats with the badge sizes? they are double the old size, they are huge.

    steve of brisbane Posted on 08 December 2009 12:05am
  • Mazda have lost the plot with styling - their present 3 has a worse nose than the horrid Peugeot which they've emulated.

    Alan of Logan Posted on 07 December 2009 1:07pm

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