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HSV W427 won’t be last

  • By Stuart Martin
  • The Advertiser
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    Phil Harding has been misquoted before on future supercars from the Clayton-based brand but says the W427 won't be the last super car from HSV. Photo Gallery

  • HSV is still looking at additional four-cylinder models.
  • Phil Harding has ruled out any HSV versions of a Holden SUV and has expressed a preference for the exciting product like the W427.

The HSV W427 may not be the badge’s last supercar.

Holden Special Vehicles boss Phil Harding is cagey about it.

He's been misquoted before on future supercars from the Clayton-based brand but says the W427 won't be the last super car from HSV.

Mr Harding says there needs to be a time gap and low production numbers to maintain exclusivity.

"Some have called it an Australian icon and I'm happy with that, but you need a timeout and then come back later and do something like that again - but I don't know what that timeframe is."

"One customer has bought two, one on bricks and the other is being driven, so they probably think its going to help them in the future with car value," he says.

The model mix has not swung in the smaller four-cylinder direction but HSV is still looking at additional four-cylinder models, including examining an HSV version of the Cruze.

"We have a lot of internal activity, I don't think I'm ready to say more than that, on Corsa and Insignia we have business cases to finish off, that's still happening."

"But since then in the public domain the Cruze has entered the melting pot, that's given us another opportunity that we're looking at.

"We're looking at the concept, I'm not confirming that we're going to do it.

"The Corsa and Insignia haven't gotten any worse - in fact they've gotten better - so I don't want to throw them out in a product sense, they'll only be thrown out if the business case doesn't work," he says.

The company's sales tallies have followed the market down by about 20 per cent but Mr Harding says the figures are in line with the company plans.

"We're in line with our plan, which is down on last year, but like every car company we're doing all the right things - controlling costs, motivating our dealers, focussed on selling cars and the sales are where we thought we'd be at the end of quarter one, we're down about 20 per cent in line with the market."

Mr Harding has ruled out any HSV versions of a Holden SUV and has expressed a preference for the exciting product like the W427.

"We're also bringing LPG to the market later this year, that's progressing. We're doing well with that."

"We've existed for 20 years and we've got great products.

"It's tough, but we've been in the tough times before and we'll come out of it and we'll have some great times," he says.

Comments on this story

Displaying 3 of 1 comments

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  • I Havnt Owned A HSV But I Have Driven Alot Of Them & I Think The 427 Is The Best Thing HSV Have Made & Maybe One Day I Might Get The Chance To Own One,Ive Also Thought If HSV Could Bring Out A Car & Maybe Name It After Peter Brock, Maybe When The 2010 Camaro Comes To Oz We Could Name It The Brock Monaro Special Edition & Throw In A 427 Chevy.

    Darren MacNiven of Kalgoorlie, W.A. Posted on 15 July 2009 12:29am

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