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Holden bid for 20,000 US cop cars

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    The sleek V6 and V8 Statesmans - badged as Chevrolet Caprices - are likely to replace the LAPD's ageing fleet of Ford Crown Victoria sedans.

Baddies in America could soon feel the full force of all-Australian law enforcement.

A Holden is being recruited to police the mean streets of Los Angeles in a deal that could eventually make the car the top choice with cops across the US. The multi-million dollar bid is for 20,000 cars and will be announced in the US today by GM-Holden chairman Alan Batey and Industry Minister Kim Carr. The law-enforcement lifeline renews the export potential of Holden's large car lineup to the US.

The VE Commodore had been a major success as a Pontiac G8 until the American brand sank under the weight of General Motors' bankruptcy earlier this year.

The latest deal comes after a successful pitch more than six months ago by a Holden team led by former president, Mark Reuss, who has since returned to the US to become the product development boss at General Motors.

The sleek V6 and V8 Statesmans - badged as Chevrolet Caprices - are likely to replace the LAPD's ageing fleet of Ford Crown Victoria sedans. If successful, GM-Holden also stands a good chance of becoming a global supplier of GM cop cars for other countries. Batey, along with other Holden executives, are in Denver attending an international law enforcement conference.

Carr said if successful, the bid would be a big money spinner. "They're talking about 20,000 cars immediately with the prospect of a much higher number in the future," he said. "I'm optimistic about the quality of the car and if accepted by the Los Angeles police it could enhance Holden's ability to sell more cars to other US police departments."

Carr said the Holden police car was an opportunity for Australian initiative to be displayed ‘to show its true worth’. "I don't want to pre-empt the process though," he said. "It is quite rigorous. "However, we are very optimistic about the bid. "I'm quite sure they can persuade people how good the car is."

Carr is already in the US to spruik the local car and component industry to Detroit's leading car executives. The LA police car idea was the brains of Melbourne-based company, National Safety Agency. Earlier this year it built a prototype based on the left-hand drive Pontiac G8 to show off to the LAPD. The car showcased new law enforcement technologies. It integrated many separate technologies used by police forces into a single platform to create a police station on wheels.

The car has fingerprint recognition technology, video surveillance and CCTV access, traffic information and web access. It also boasted a police computer screen molded directly into the dashboard. The NSA specialises in innovative technology for emergency service vehicles.

 

Comments on this story

Displaying 3 of 4 comments

  • This is imaginative marketing. Now Ford needs to get in on the act and (finally) build a left hand drive version. Perhaps it underlines that, if we want to retain a motor industry in Australia, we need to switch to left hand drive here - nearly all our potential export markets are lhd. Anyway, good luck to GMH - I personally would never buy such a huge car, but if they can find a market for them it keeps the factory open.

    Marius Venz Posted on 09 October 2009 11:08am
  • While in the USA a year ago I was told by many taxi drivers the Ford Crown Victoria was used by police and taxis for one reason...... it was the only engine made in US that could cover 2 million miles on the original engine. If course it is aging car but an in teresting point to consider.

    Bill Harris of Gawler SA Posted on 09 October 2009 12:08am
  • If they cant sell the Crappydore here, I guess they can always export it to the land of crappy cars

    Peter Paynting of Emu Plains Posted on 06 October 2009 11:55am
  • I am sure the americans will love them, If they can get them started!

    peter Posted on 06 October 2009 11:16am
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