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Carsguide

04 July 2008

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Ford Performance Vehicles turned to computer animation for their latest ad.

Sometimes reality in television simply doesn’t work.

Despite our wide brown land having millions of empty hectares – more than enough to swing a camera crew, you’d think – Ford Performance Vehicles turned to the computer to create both landscape and vehicles for their new ad.

FPV employed the use of computer-generated Imagery (CGI) to create the sparse landscape featured in the powerful commercial, with all vehicles developed in CGI from CAD data.

FPV decribes the ad as “the epitome of the ultimate driving environment, one that is stark and graphic, but also represents freedom and escape from the everyday.”

"Such an environment with no roads and plenty of wide open space enabled clean graphic imagery and angles that would be difficult to achieve elsewhere,” the press release says.

"To manage such a production with eight cars and a production crew would be an extremely consuming and costly exercise and besides, the vehicles were in production at the time," FPV general manager Rod Barrett says.

"We rarely use television to advertise our brand and to be able to use this technology in the way we have is extremely advantageous," Barrett says.

"The result was a more flexible shoot, no large crew, no weather contingency, and the freedom to choreograph the shots, choose our own weather conditions, rehearse the shots and then produce the finished television commercial."

The TVC, produced by advertising agency Magnum Opus and CGI specialists Airbag Productions, will be mounted here at midday tomorrow and will premiere on pay television on Sunday July 6 on Fox Sports, Sky News, Fox Sports News, Discovery and the History Channel, with airplay during the free-to-air coverage of the V8 Supercar Series.

Comments on this story

Displaying 3 of 34 comments

Page 1 of 4

The Holden vs. Ford thing settled (to me anyway) Holdens most popular car? VL turbo-known for having Skyline motors Fords? XY GTHO Phase 3-known for? BEING THE FASTEST PRODUCTION CAR IN THE WORLD! The new HSV Clubsport vs GT? roadtested by Wheels magazine, HSV cant keep its cool and barely managed 220kw ATW. GT stayed averaging about 230kw. The clubsport has grown out to, what, 8.0L now? and a 5.4L still puts out more. The sad thing about BOTH those cars? the new FG F6 has more power than both of them! the old BF F6 put out 220kw ATW and the new F6 has 40kw more than the old one. Also, the new F6 was pitted againt the new GTR and a Porsche 911 GT2 (turbo) down the 1/4 the F6 is 12.8 against the R35s 12.2 and only 26kw down at the engine and the F6 costs a bucketload less too. if you ever thought of getting a Ford, go a F6. there hasn't been a bad word said against them and they can tackle the worlds favorite new supercar and survive. It would take Holdens fabled W427 or whatever it is to even come CLOSE to the performance the I6T from Ford can, and does, put out.

Troy Williams Posted at 31 July 2009 10:16pm

Oh no! Not another taxi with 18 inch wheels. Great car, but I think it needs more stickers to make people scared, especially those who drive plain cars like Korean, Japanese etc Those people are just not Aussie enough. Lets face it, its one of the best cars in the world! - Have you ever seen a copper driving an M5 or an Alfa, well there you go! Those kinda cars are popular up here with young blokes that are cashed up from the coal industry, half the time when you see them drive around here, they are real wankers with an identity crisis tailgating motorists who they seem to think are beneath them. I actually think Volvo drivers are better. I would probably like these cars if it was'nt for the ............ that drive them

Dean of maitland Posted at 30 July 2008 9:32pm

FIAT 500, how did that comment get there? This is all about real cars - not toys. 'Rockets around' I dont think so, grab your self some aussie muscle, then you will learn a thing or 2.

dave Posted at 11 July 2008 1:57pm

damn holden fans shut up. who are u caling fake. Ur captiva and astras designs were bought off Daihatsu, so who's copying who, the new commordore looks alot more like a BA falcon then the new FG Falcon does. As for ford copying holdens turbo, are u serious fords turbo is actually good and holden aint got a turbo commodore. And u didnt invent the V8 the first V8's were in Rolls-Royce in 1905 and before that in planes and boats. I dont think ive ever seen a holden write legitimate reason for y ford isnt betta then holden.

Jarred Posted at 10 July 2008 3:35pm

Car ads, should use real cars. we all remember the first VE ads on TV. The red ss rolling through the stony streets making everything else seem old with its new look. Saw an FG ad (G6 model i think) the car was not shown untill the very last moment, not good advertising dollars.

dave Posted at 10 July 2008 2:31pm

The Falcons are badly designed. The Ford Company should seek more creative disigner for their future Falcons otherewise Falcons will never compete with Commodores or even Aurions. The designers need not be UNI graduates but just ordinary people on the street who have eyes for good designs. It's a sad reality that Falcons are far behind Commodores sales.

David LIm of Brisbane Posted at 09 July 2008 4:02pm

The new falcon looks like some one broke it's nose and give it TWO black eyes and nothing looks very good with TWO black eyes , I think i will stick with my CHRYSLER PT as it's got Style .

Big Trev of melbourne Posted at 09 July 2008 11:19am

Mike from Sydney - is it speeding if there is no speed limit? in an environment without roads?

Matt Posted at 09 July 2008 3:16am

Holden, Ford, Ford, Holden - yawn yawn yawn - they are all soooooooooooooo boring - thats why Iove my flooring my new Fiat 500 Sports - its different - albeit small and different - but it rockets around and it does sound like a four wheeled Ducati - well - almost....

nick ramage Posted at 09 July 2008 1:26am

no 2 door - no 2 door - no 2 door - no 2 door - no 2 door - no 2 door !????

dean of perth Posted at 08 July 2008 11:20pm

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