Ford Performance Vehicles turned to computer animation for their latest ad.
Sometimes reality in television simply doesn’t work.
Despite our wide brown land having millions of empty hectares – more than enough to swing a camera crew, you’d think – Ford Performance Vehicles turned to the computer to create both landscape and vehicles for their new ad.
FPV employed the use of computer-generated Imagery (CGI) to create the sparse landscape featured in the powerful commercial, with all vehicles developed in CGI from CAD data.
FPV decribes the ad as “the epitome of the ultimate driving environment, one that is stark and graphic, but also represents freedom and escape from the everyday.”
"Such an environment with no roads and plenty of wide open space enabled clean graphic imagery and angles that would be difficult to achieve elsewhere,” the press release says.
"To manage such a production with eight cars and a production crew would be an extremely consuming and costly exercise and besides, the vehicles were in production at the time," FPV general manager Rod Barrett says.
"We rarely use television to advertise our brand and to be able to use this technology in the way we have is extremely advantageous," Barrett says.
"The result was a more flexible shoot, no large crew, no weather contingency, and the freedom to choreograph the shots, choose our own weather conditions, rehearse the shots and then produce the finished television commercial."
The TVC, produced by advertising agency Magnum Opus and CGI specialists Airbag Productions, will be mounted here at midday tomorrow and will premiere on pay television on Sunday July 6 on Fox Sports, Sky News, Fox Sports News, Discovery and the History Channel, with airplay during the free-to-air coverage of the V8 Supercar Series.
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