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The current Ferrari 599 GTB Fiorano in Sydney. Ferrari are set to unveil the new 599 hybrid at the Geneva Motor Show in March 2010.
The world's most charismatic car company will not be plugging into the electric car revolution.
Ferrari emphatically rejects any potential for an all-electric supercar in its future. The company's chief, Amedeo Felisa, says sound is such an important part of any Ferrari that a silent battery car will not be acceptable to customers who buy into its high-priced V8 and V12-powered road rockets.
"We cannot do one," Felisa says, speaking in Sydney this week at the opening of a new landmark dealership and the local preview of the 458 Italia. "The sound is so important. "It's part of the development of our cars. The sound of the Ferrari … is part of the image of the brand."
He also questions whether electric cars are truly the answer to the needs of future motoring "If you look at global warming, full electric is not the solution. It is a marketing solution. "Hybrid, but done in a proper way, is the best solution. But it needs a lot of development to be done."
Ferrari is heading fast into the hybrid world and is set to unveil a petrol-electric 599 at the Geneva Motor Show next month in Europe before starting sales of a hybrid California in 2011.
"We have to face the fact that the future brings something new in engineering. We have to face the new challenges," Felisa says. He says the 599 hybrid will have a battery pack weighing around 100 kilograms with an electric engine integrated into the existing powertrain as a booster for the V12 petrol motor. The car will also run on pure electric power, but only at low speeds in city use.
Development work is already into the second phase, heading for production use, following more than four years of research and development. "We have a car that has been running for one year. Now we are doing the second step . . . how to apply that technology to Ferrari cars."
He says the 599 hybrid is fully operation but stresses it is only a concept car and not ready for production. "This is not a new car, it is the concept," he says.
On the electric front, Felisa says Ferrari has considered a plug-in car but the noise problem cannot be overcome. Not even with the sort of active noise systems being developed by another sports car maker, Lotus, for more pedestrian brands.
"We don't like to do it. It is not just a noise, it is the sound coming from our cars, from the engine, from the exhaust, from the gearbox, from the road," he says. "We don't just put speakers in the car to make a noise."
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