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BMW Z4 ad banned

  • The Daily Telegraph
  • 29 June 2009
image Artist Robin Rhode and director Jake Scott with the BMW Z4.

Luxury car manufacturer BMW has been left in a spin after its new "artistic" TV ad was banned for encouraging hoon driving.

The Herald Sun reports Australia's advertising watchdog outlawed the ad for a BMW convertible because driving stunts shown in the clip would break Australian road rule laws.

The ad features the BMW Z4 coupe creating a giant artwork in a warehouse by driving with painted tyres, and includes the vehicle spinning its wheels and skidding.

The clip, which has been used around the world, was made by artist Robin Rhode and famed film director Ridley Scott's son, Jake.

The ad sparked a backlash; one viewer told the Advertising Standards Bureau and Channel 9 the clip "would encourage car hoons to spin and burn their tyres".

The watchdog banned the ad on the basis it depicted illegal driving.

"The board noted that the advertisement does depict in a number of places the driver intentionally allowing the wheels of the car to lose traction and perform ... a four-wheel drift," the bureau's judgment said.

BMW hit back, claiming it was art, not hooning.

"We believe the audience can distinguish between fantasy and reality," a statement from BMW to the board said.

Read the full story at the Herald Sun

 

 

 

Comments on this story

Displaying 3 of 98 comments

  • what an absolute joke, australia has become a police and prison unlively state, I LOVE these type of ads, good work bmw! Too the low-lives that complained and the australian watchdog, you are far more likely too injure someone travelling at 50kmh driving normally (boringly) anyway.

    Matthew Fleming of nsw Posted on 07 December 2009 11:24pm

  • Australia's advertising "watchdog" are just a bunch of idiots. An exceptionally good advert. Driver's in the main do use common sense; obviously the "watchdog" don't.

    Kev Posted on 11 July 2009 7:38pm

  • unbelievable.. go and get a life. This is a great add, even hoons have some common sense. whould hoon paint their wheels and do four wheels drifting? what about drag racing, they do burnouts as well...

    david of sydney Posted on 06 July 2009 6:20pm

  • I am sick to death of all these un-Australian whingers. Get off your high horse and get real! Ridiculous hypocrites crying "Ooh, the car is obviously being driven by a hoon and BMW is trying to glorify dangerous driving." - Get out of my country, I hate you. And even worse are these limp-wristed "watchdogs" that fall over and allow these types of bans as soon as a few, uppity, sheltered-life, fruits complain about anything even remotely interesting. I, for one, was glad to see a car manufacturer breaking the bounds of auto-advertisement. But no; we can't have any of that - it's too stimulating. Let's keep the viewers in their useless world, protected with beige bubble-wrap instead. You make me sick.

    Andrew Wulff of Central Coast, NSW Posted on 06 July 2009 5:08pm

  • 92 comments, this only shows on how few people understand peoples minds towards ads and driving, wake people and get some education.

    Dave Latemore of Buderim Posted on 06 July 2009 4:52pm

  • Unbelievable! Bunch of idiots.

    Kateraina of Cronulla Posted on 06 July 2009 3:10pm

  • How rediculous! Do Hoon drivers drive in a covered indoor arena?? It is so obviously an add, even so called 'hoons' have more brains to imagine this is on a street, the driving is slow, calculated, and artistic, when will these idiots get it right?? They allow the worst swearing and the most indecent behaviour but not a creative add. They have lost it!!!

    Caz Elliott of Lilydale Victoria Posted on 05 July 2009 3:27pm

  • There's always someone out there who has a problem with every little thing. *sigh* thats society

    Chris Posted on 05 July 2009 2:22am

  • Being a hoon myself this add doesn't make me want to go and do burnouts.

    Abdul of Bankstown Posted on 04 July 2009 8:12pm

  • We have one of the harshest laws towards motoring in the world Victoria esp is the laughing stock of the world

    Ian Campbell Posted on 04 July 2009 6:24pm

  • WHAT A PACK OF WOSERS THE ADVERTISING SANDARDS MOB ARE.WHY DONT THEY GO AFTER K.F.C,BIG MACERS & THE LIKE AT SCHOOL HOURS ADVERTISING. THERE KILLING MORE CHILDREN PEDDELING THERE CRAP THEN BMW EVER WOULD SPINNING THERE TYRES IN A VERY CONTROLED AREA. NEXT THING THEY WILL BAN THE BIG BLACK TEXTA BECAUSE KIDDS USE THEM 4 WRITING ON BUS SHELTERS, THEY DONT WANT TO DO THAT DO THEY, THAT MAY ACHIVE SOMETHING

    BRUCE MCVICAR of ROCKINGHAM W.A Posted on 04 July 2009 5:52pm

  • This is stupid. Hoons are going to do this whether the Ad is on air or not. Stupid old farts complaining, they should just change the channel. This country is turning into Poms (never stop complaining). GET A LIFE. This is why we have boring Ad's in Australia.

    Annoyed Posted on 03 July 2009 11:36pm

  • How anyone can believe this vehicle shown, in a defined space (a canvas) portaying the capabilities of the car in a profoundly artistic manner, is sending a negative message to it's audience is completely beyond me. A vehicle on a race track (which umm...kinda looks more like a road than a canvas), serving a purpose to promote products but even more so...to compete agressively, is something we allow into our homes daily?!?! Hmmm...I'm a little lost.. what are these sensors thinking?? I agree with sensorship up to a line, but it appears these drongo's have well and truly crossed it this time. To the drongo's: Stop clutching at straws and trying to wrap us all in cotton wool, in a poor attempt to justify your jobs as sensors!!!

    Corey Buckley of Merimbula, NSW Posted on 03 July 2009 3:34pm

  • Cable TV shows cars hooning all the time! I admire BMW trying to make their uncool cars look cool even though Euro cars are the automotive equivalent of the EuroVision song contest.

    Peter Anderson of London Posted on 03 July 2009 1:39pm

  • drifting is an international sport. Is it banned because it encourages hooney driving? No! Niether should the BMW ad!!! Is drag racing and race track racing events banned because it encourages exceeding the speed limit?

    The Snowman of Inner West Sydney Posted on 03 July 2009 12:56pm

  • What a heap of garbage! It's a great ad!!

    Belinda of Brisbane Posted on 03 July 2009 12:49pm

  • The viewer who complained to channel nine to ban this ad must be stupid. It was artistic and only stupid people would be encouraged or think this ad encourages hooning.

    Vikrant Gorasia of Perth Posted on 03 July 2009 9:47am

  • So its Ok to show murders rapes and other violence all night on tv, but we cant show a car spinning its wheels as that "might encourage people to copy"?

    Jem Posted on 03 July 2009 9:35am

  • Quote: "The watchdog banned the ad on the basis it depicted illegal driving" Umm, to be illegal, it would have had to have been in a place where driving laws applied..... and it wasn't. Are Mr Scrubby and his cohort of fun police at it again?

    Drew of Canberra Posted on 03 July 2009 1:05am

  • Quote: "The watchdog banned the ad on the basis it depicted illegal driving" Umm, to be illegal, it would have had to have been in a place where driving laws applied..... and it wasn't. Are Mr Scrubby and his cohort of fun police at it again?

    Drew of Canberra Posted on 03 July 2009 1:04am

  • God forbid a car manufacture like BMW would think outside the box and come up with such an outstanding commercial. What we have here are white collar, overpaid idiots that have far too much time on their hands. If only they would put all that time and half of what they classify "a brain" into curing cancer, we would have less stupid brainless ppl and more appreciation for the efforts companies like BMW have gone to illustrate some intelligence and new methods of selling a product (in this case the Z4). BMW keep those masterpieces coming!

    B of Sydney Posted on 03 July 2009 12:50am

  • How about some consistency? I was dissapointed when the holden ute ad (thunderstruck) was banned, as i am again with this beautiful BMW ad. But out of fairness to BMW and Holden, i complained to the commercial authorities about a Toyota commercial which had reverse J-Turns, spinning wheels, skid marks, and the corolla speeding directly towards a person all in a car park. Well i got an email back saying my request for it being banned was denied. In my opinion the toyota ad showed very dangerous driving, but the BMW ad was beautiful artwork. It would seem that the most boring car company on the planet, Toyota, can away with everything because they are sooo boring. If Toyota is allowed to do it, then allow the other carmakers. We want consistency.

    kaygas of melb Posted on 02 July 2009 7:26pm

  • The decision to ban the very artistic BMW ad beggers belief!!!!!!!!Some people need to get a life. Not only the standards council but the petty-minded wowsers who complained.

    Noeleen Trueman of Mundijong Posted on 02 July 2009 6:54pm

  • What next? V8 supercars and F1 will be outlawed because they are breaking speed limits???? How sad is this world becoming?

    Get a Life! of Sydney Posted on 02 July 2009 1:58pm

  • It was most likely a Merc or Audi exec who made the complaint ! If it was not a bad effort !

    Mike W of Sydney Posted on 02 July 2009 10:29am

  • What has this world come too,this commercial is well made,and does not promote hoon drivers.Watchdogs need to get a life!

    Linda Savage of Adelaide,Australia Posted on 02 July 2009 9:08am

  • This is ridiculous; the government is trying to control us. And by banning this ad it is adding to the belief that we are a NANNY STATE!!!!!!!!!!!!!

    Christian Motuzas of Perth WA Posted on 01 July 2009 11:05pm

  • This goes to show the intelligence of the censoring committee. When we have murdering shows on left right and centre showing people how to avoid getting caught after a crime. We have them banning a car on a private ground with no other car in sight doing some driver training on ice roads. How ridiculous.

    A.D.Thomas of Melbourne Posted on 01 July 2009 10:40pm

  • I can't see anything wrong with this ad. The decision to ban this ad should be treated with the disdain it deserves.

    Sean of Brisbane Posted on 01 July 2009 9:59pm

  • Its an awesome ad! original & creative! does not encourage hoon driving...encourages you to buy a BMW. Maybe the gray army behind the decision to ban the ad, should do something to get blood pumping through their veins again....like test drive a BMW.

    Jakub of WA Posted on 01 July 2009 9:10pm

  • Wow! It must have been pretty bad. The Advertising Standards lot are a self-regulating, industry-based organisation that is notorious for letting advertisers get away with almost anything. Complaints about irresponsible advertising are usually routinely dismissed. For them to have banned this ad means they've either suddenly developed a social conscience (unlikely) or the ad was so bad that even they thought it had to be stopped.

    Mick of Brisbane Posted on 01 July 2009 8:29pm

  • i agree with Adam aswell !

    Alexander of canberra Posted on 01 July 2009 6:43pm

  • this is absolute rubbish... a bmw driving around a warehouse with no other vehicles around, and with paint coming off the wheels. i can really see how that speaks to hoons saying "go spin and burn your tyres!" (note the seriously large amount of sarcasm there) GET OVER IT! hoons are gonna speed and behave stupidly no matter what they see on tv.

    Phill of Brisbane Posted on 01 July 2009 2:11pm

  • I THINK I'D RATHER BE DEAD THAN LIVE IN AUSTRALIA....

    M Fleming of Australia Posted on 01 July 2009 12:15pm

  • Big brother is coming if we don't do something about this. George Orwell was way before his time. Yes, SPEEDING is not the only factor but you wouldn't know it. Why ?, because it's so easy for them to make money from us, press the laser button, take a photo and the cash comes rolling in. In case you are wondering I am a 63YO hoon (their definition)

    Gerry of Hobart Posted on 01 July 2009 8:46am

  • All i can say is how pathetic

    Lee Posted on 01 July 2009 3:38am

  • Another example of Asstralian paternalism/ draconian authoritarianism!

    Andrew of Gold Coast Posted on 01 July 2009 12:47am

  • this is ridiculous... next they will ban car chases from movies, they hardly depict legal driving. then lets not forget , why do they broadcast motor racing .. tht encourages speed ... double standards!

    absi of melb Posted on 30 June 2009 11:52pm

  • What an absolutely absurd decision. These morons have completely lost track of reality.

    Graeme of Brisbane Posted on 30 June 2009 11:05pm

  • what a joke , yet its ok to have the Bathurst event on tv, with cars at 200-300kph lifting tyres around bends and travelling with millimeters clearance between vehicles. Some idiots have gone stupid.

    Rick of WA Posted on 30 June 2009 10:59pm

  • So one person now makes a majority??? What the F@#* is wrong with society today?? What the hell is wrong with these bloody idiots who complain??? Let's ban all racing on tv it promotes speeding, let's ban football it promotes violence, let's ban soaps they promote bul@#*t. Actually let's ban people who complain because they make everyone else suffer!!!!!

    Emilio of Brisbane Posted on 30 June 2009 10:26pm

  • Was an interesting ad. Cant believe they banned it. Outrageous. How about we just ban tv while we're at it? WTF!! Whats the website to complain about them removing it?

    HG of Sydney Posted on 30 June 2009 8:29pm

  • Political correctness going too far yet again

    tom Posted on 30 June 2009 8:09pm

  • It's probably that sad, joyless individual Harold Scruby and his official sounding (but not official) Pedestrian Council who've had a whinge about it. For pete's sake, this ad is shown all over the world without complaint - but not here. What sort of a miserable lot are we Aussies turning into?? I'm not for one second condoning idiotic behaviour like burnouts. But the sort of morons who do that sort of thing are going to do it anyway, irrespective of a BMW advertising campaign.

    DRL of Sydney Posted on 30 June 2009 7:15pm

  • They made this call based on ONE person's complaint?? Total rubbish!!! Those who banned this as are deliberately doing this to limit the influence of European car manufacturers on Australia and aid the domestic market!

    Pete of Melbourne Posted on 30 June 2009 7:13pm

  • I am wondering has the world gone mad,you cant bloody do anything without some sensitive souls getting upset over spilt milk,get over it and harden the f... up....

    Slavko of AU Posted on 30 June 2009 7:04pm

  • Well are they going to ban V8 supercars, F1 and all other motorsports from the telly now? These activities are in controlled and safe environments just like in the ad and they spin and burn their wheels too. Surely these people don't live in the real world. To the people who complained, GET A LIFE.

    Bruce Lethborg of Mooroolbark Posted on 30 June 2009 6:29pm

  • When will they ban all the mobile phone "scam" competition ads on TV then? or all the hidden advertising in infomercials and "morning chat shows"? Ban adverts that are actually a menace/rip off before you start banning ads for no reasons at all. With all the crap on TV today, I am staggered to hear that this well presented ad has been axed. What utter rubbish. And what kind of democracy allows this to happen without first checking public opinion? isn't this censorship of the media on a Nazi level? Just a thought.

    Chris Winter of Perth Posted on 30 June 2009 5:44pm

  • Hope you're able to send all these responses to the nitwits who made this decision. I'm a 65yr old who enjoys dirt track racing involving, (shock, horror) spinning wheels and cars going sideways! Guess I must be a hoon? What chance of ever getting some people with common sense involved in running our country?

    Dave Atkins of Vic Posted on 30 June 2009 5:20pm

  • This has got to be the most rediculous thing I have ever read. As most of what everyone has said, it's in a warehouse and not a public road. If we were to continue along this fashion we might as well ban all action movies that have a car chase in it. And while we are at it why not ban all TV shows or Movies that have someone shooting a gun, because it might promote violence. I love my car, and would consider myself to be an enthusiast, I thought the ad was very clever, but never in my wildest dreams did it ever give me the motivation to go out side and try and slide around the road. This is a perfect example of something who has nothing to do, and is trying to justify their position of work.

    Stuart - formally disgusted Posted on 30 June 2009 4:54pm

  • Obviously this country "Australia" doesn't earn the right to be called a free nation anymore. Clearly we no longer have freedom of choice.

    Craig of Tvl Posted on 30 June 2009 4:27pm

  • this is just too much, its an AD filmed under CONTROLLED environment its not like someone, unless they are an idiot , would actually go out and try this. the ad was brillant and i really liked it. the ad made me stop and watch, i could never afford a bmw z4 but it still made me watch. a very creative and clever ad ruined by a small bunch of small minded morons

    Shannon Hamilton of Parramatta Posted on 30 June 2009 4:08pm

  • Morons. They should mind their own cotton wool world!

    Rob of Western Australia Posted on 30 June 2009 4:04pm

  • In response to the very intellectual comment from MICHAEL FROM VICTORIA - being one of the 'Morons' and 'Self Absorbed Children' (but unfortunately not an owner of a Z4) who commented on this story brings me to the conclusion that it could only be someone with your attitude and intellect who probably complained about the ad in the first place? People like you shouldnt be allowed access to a computer

    Linda, Perth Posted on 30 June 2009 4:01pm

  • Tell you what should be banned carsguide continual reporting of fords recalls... and total ignoring of other manufacturers

    J.M of Sydney Posted on 30 June 2009 3:48pm

  • My gratitude goes out to these people for protecting me from hoons doing burnouts in my local warehouse - obviously one of the more serious social issues confronting metro-dwellers. Pity the micro-intellects on this watch-puppy board don't understand either the definition of 'public road' or 'four-wheel-drift' - neither of which appear in this advert. But let's not forget who put these people in office - the equally mindless socialists (i.e. labour voters) who think that by voting for a nanny state they can pick and choose how they want to be 'minded'. Now it is all coming back to haunt you boyos isn't it? This is just the beginning of your end-fo-freedoms! Rossco

    Ross Williams of Blacktown, Sydney Posted on 30 June 2009 3:22pm

  • How was what the ad depicted illegal??? They're not on a public road - therefore not breaking any road rules. Is there any way the public can get this decision reversed?? After just returning from the USA and seeing some brilliant car ads showing enthusiastic driving on TV over there, it's embarrassing to see this creative ad shown throughout the world then banned here in Australia.

    Ben of QLD Posted on 30 June 2009 3:15pm

  • This is atrocious! When are the bloody censors going to grow up? We haven't seen this sort of nonsense since the GTHO was banned because it was too powerful to be allowed on our streets.

    Rod Jeffery of Portland NSW Posted on 30 June 2009 3:06pm

  • Absolutely idiotic. It's a car in a controlled environment. As far as I know motorsports are not illegal in Australia, and occasionally they spin their wheels too!

    Scott Posted on 30 June 2009 2:55pm

  • The RTA's pinky ad had a lot more irresponsable driving on public roads.

    Jeff of Sydney Posted on 30 June 2009 2:53pm

  • The Politically "Correct" cretins are at it again

    Tony Wells of Sydney Posted on 30 June 2009 2:50pm

  • NAME THE USER WHO COMPLAINED and I am sure they would either have at least 1 speeding fine and or have spent some time in their youth doeing worse things than this. FFS we are going mad. I dont like BMW but this is a great ad for what it is - JUST AN AD. I dont go buy red bull and jump of a building because I think I can fly! Idiots....

    Out of Control! of Melbourne Posted on 30 June 2009 2:38pm

  • One only has to look at the long list of countries where this ad has been banned to gain a true perspective. What's that? Only in Australia? Of course, no need to be surprised!!

    Peter Posted on 30 June 2009 2:25pm

  • Yes this is pathetic and aggravating. It is the Nanny state for sure. The Government should focus on othe4r contributing factors to the road toll as well. SPEEDING is not the only factor, but it is an easy factor to measure and bring in revenue. Other factors for example are tailgating and not leaving enough distance to take evasive action. Another factor is our poor road conditions and congestion. Consider that our poipulation has increased many times over and our road toll has actually gone down. Yet politicians still go on about speed, speed and speed as if it is the be all and end all. Pathetic!

    Nicko of Melbourne Posted on 30 June 2009 2:09pm

  • What rubbish, how the heck do they extrapolate "HOON" Driving from this BMW Ad, the World has gone Bloody MAD. Next thing we will see the new Mazda 3 Ad banned because the girls drive around a Giant Lizard that comes out of the road!

    Ash Posted on 30 June 2009 2:08pm

  • Good on the Advertising Standards Bureau as art is one thing but there is too many idiots/hoons on the roads today who think that if he can do it than I can do it!

    Ian of Newcastle Posted on 30 June 2009 2:04pm

  • So how come they allow replays of the burnout and drift competitions on SBS! Those are illegal activities and they are under the same controlled environment as the advert!

    John Wood of Perth Posted on 30 June 2009 1:46pm

  • i cant believe it. Whats next. If you think about all the adds that come on TV, especaily the ones late at night with all the crap. Degarding women.Why dont they take them of the air?

    michael seiler of Perth Posted on 30 June 2009 1:37pm

  • i cant believe it. Whats next. If you think about all the adds that come on TV, especaily the ones late at night with all the crap. Degarding women.Why dont they take them of the air?

    michael seiler of Perth Posted on 30 June 2009 1:36pm

  • Every time I hear something like this 'plastic bubble for all of society' clap-trap it makes me want to throw up. For God's sake please let the politicians know that not everyone wants to be wrapped up in bubble-wrap and sent through life in the 'precious cargo' section. I firmly believe that Australians are becoming the most over-governed peoples on the planet and when politicians and law-makers have enough time on their hands to pass on comments of this nature about an ADVERTISEMENT then a)they are not working hard enough on important social matters. b)there are waaayyy too many of them and the only reason to make comments such as this is because they know it and feel they have to justify their pathetic position in some way. Get off your asses and do something important or do us all a favor and stand in line at the CES!

    A. Bilinsky of Australia Posted on 30 June 2009 1:25pm

  • what next??

    james351 of melbourne Posted on 30 June 2009 1:24pm

  • The viewer who complained the ad "would encourage car hoons to spin and burn their tyres", get out of the right hand lane, you're breaking the law!

    prozac of Sydney, Northern Beaches Posted on 30 June 2009 1:23pm

  • BMW should make an ad that takes the piss out of Australia..."BMW the most comfortable way to obey the law" just showing cars stopping at red lights and zebra crossings, going past a police officer with a speed gun and getting a smile, ..and finishing with.."but you may need to break a few laws to afford one!"

    Frank of Perth Posted on 30 June 2009 1:12pm

  • BMW is guilty of Encouraging people to coat their tyres with paint, and make large scale abstract artworks? It's the lowest common demominator factor once more

    db Posted on 30 June 2009 1:02pm

  • Ok so why did they allow the topgear show to go ahead?? Or like mentioned showing drifting on tv as they both promote this exact type of driving... top gear live show was exactly like this. And its not like they are on a real rd doing that stuff... really people get lives.

    lanky71 Posted on 30 June 2009 12:55pm

  • I applaud the ban. Z4's are driven by hoons with money but think they are not hoons. The morons who've commented so far really need to take a reality check. They sound like self absorbed children but then that's what they are!

    Michael of Victoria Posted on 30 June 2009 12:51pm

  • Look they are not advertising 1995 Nissan Skylines with 32 inch exhausts and shiny wheels - its a BMW for goodness sake. If these advertising companies can't even take an artistic approach to selling cars without that ad being banned then the people that complain about these ads have too much say in the Australia. Start asking real people what they think about the ads!

    Neil Haines of Brisbane Posted on 30 June 2009 12:37pm

  • This should go into the top 10 of all time dumb decisions. What they think of next? They could've removed the pepsi max ads, people getting run over by wild animals! It encourages stupid acts? LOL

    homer Posted on 30 June 2009 12:32pm

  • The ad does not depict or encourage illegal behaviour, its in a contolled environment and not on a public street. Seems the complainant and the Advertising Standards Bureau have a problem distinguishing fantasy and reality. They should ban those eofys ads, for encouraging the abuse of the english language..

    foot of Vic Posted on 30 June 2009 12:30pm

  • Now if it had been a Prius with green paint on its tyres and making the outline of a hemp leaf, would it have been banned?

    Tom Smith of Brisbane Posted on 30 June 2009 12:28pm

  • my basic understanding of Advertising regulations state that "speed/hooning images on roadways" was prohibited. How did Holden not get its THUNDER/STORM ute ads on TV without 1 complaint?! Let alone those RTA ads about speeding. Reality Check. Besides, since when has private drift parties in warehouses been banned?

    Dave DeL of Sydney, NSW Posted on 30 June 2009 12:23pm

  • Hoons are 17-20something year old idiots in commodores and skylines not 30-40 year old somethings driving BMW's... I'm sure that if audiences the world over can understand that this is art not street hooning then why can't Australian audiences? And if this ad is banned then why aren't all the other ads of cars speeding on race tracks because their speeds would be illegal on the streets as well. WAKE UP AND STOP THE OVER-CORRECTNESS IN SOCIETY!!!

    Sick of this BS of Brisbane Posted on 30 June 2009 12:22pm

  • Outstanding! More ugliness removed from our screens. (Yes, of course the Z4 is ugly. It's a BMW). Now can we get that fat guy on Masterchef booted as well?

    Pat_McGroin of Sydney Posted on 30 June 2009 12:21pm

  • how embarrassing for us as a country...ridiculous!

    bry Posted on 30 June 2009 12:13pm

  • What a load of crock! For goodness sake would someone grow some and and tell the Pedestrian Council to butt out! "Loosing traction and performing a 4 wheel drift" at 10kmph, oh my god what a shocking act of hoonism! It is any different to ads that the v8 Supercar show, the Drift Association, Drag Car Assoc, F1 ads, Superbikes ads - need I go on? Get a life

    Linda, Perth Posted on 30 June 2009 12:13pm

  • OH GOOD GRIEF... yet they allow various crap on! It was an AWESOME ad for an AWESOME looking car, glad I got to see it

    Nikki P of Briz, Aus Posted on 30 June 2009 12:10pm

  • Man no wonder this country's a laughing stock to the rest of the world. Whats the number of the place thats banned this ad so I can counter complain that is been taken off ? yeah sure plenty of hoons with big white floors and paint will now hoon around in their cars on the public roads ...

    con of sydney Posted on 30 June 2009 12:08pm

  • Censorship has gotten out of control, one of the few interesting ads. around. We really are becoming a Nanny state, with our eccessive rules and regulations.

    Roy Posted on 30 June 2009 12:03pm

  • GET A LIFE

    GLEN Posted on 30 June 2009 12:02pm

  • Absolutely absurd. It's a great ad and far more likely to encourage hoon painting than hoon driving. Not that many hoons can afford Z4s anyway. Will they have to pull the iPhone game/app based on this ad as well?

    picard2bridge of Adelaide Posted on 30 June 2009 12:02pm

  • It’s not a very interesting ad, but surely when there is no reference to the open road (or even open air for that matter) how can it be considered to encourage hoon behaviour. Given this ban has been approved, I would suggest banning all motor sport from public view to ensure that people can’t be encouraged to race, overtake etc. Also I think banning BMX and crusty demons and X games should follow on the same basis. I just thought of something else. What happens if a Qantas pilot sees the Red Bull Air Race on TV. What if they are encouraged to try to fly under the Westgate or Sydney Harbour Bridge!? We obviously all need to be protected from ourselves as clearly no one is able to use their discretion and make a decision for themselves.

    Jeremy Wilson of Melbourne Posted on 30 June 2009 11:59am

  • absolute disgrace to ban this...

    timmy Posted on 30 June 2009 11:59am

  • I agree Adam. How to make Australia a laughing stock around the world. I thought we were a Democracy, but it appears we are a dictatorship ruled by one silly wowser and a board of fools.

    John of Adelaide Posted on 30 June 2009 11:58am

  • The thought police are alive and well. FFS.

    Bear of Gold Coast Posted on 30 June 2009 11:55am

  • What a load of RUBBISH. This action is the politicians trying to be seen as doing something about this problem.

    John Miller of Melbourne Posted on 30 June 2009 11:53am

  • So when will TV coverage of Drift Racing be banned & Supercars are speeding (breaking road law) You idiots!!!!

    Colin R of NSW Posted on 30 June 2009 11:52am

  • This is ridiculous. It only takes ONE complaint and the Bureau will pull an advertisment. The Z4 is not doing any burnouts on the road, its all on a canvas. Well done to Harolds Pedestrian Council, you wowsers...

    adam of tasmania Posted on 29 June 2009 3:21pm

  • Ban all movies, soaps and even news. What a joke this is. I love this ad for its creativity not for its slides and twirls.

    Waqar Posted on 29 June 2009 12:45pm
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