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Beetle bows out

  • By Neil McDonald
  • Herald Sun
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    The 2011 Beetle is expected to share its underpinnings with the new Golf and should promise better handling car.

After more than 10 years and 1 million cars, the fashion-friendly Beetle is finally bowing out.

The last of the modern water-cooled front-drive ‘New Beetle’ is being celebrated with the unveiling of a ‘Final Edition’ version.  Just 3000 powder blue coupe and convertibles will be sold in North America.

Already hundreds have been snapped up by collectors since it was announced at the recent Los Angeles motor show.  However, the quirky two-door will soldier on in Australia at least this year before the next-generation car arrives in Europe in 2011.

Volkswagen is not revealing too much about the new car, except to say it will continue with the famous bug shape.  But it is expected to be lighter, roomier and more fuel efficient with a range of alternative powertrains, including a possibly hybrid version to complement VW's new-generation petrol and diesel engines.

The 2011 Beetle is expected to share its underpinnings with the new Golf and should promise better handling car.  Although the design will be evolution of the Beetle look, Volkswagen HQ is known to be looking at broadening the car's appeal from its mostly female fan base.

Volkswagen Australia spokesman, Karl Gehling, says the car has been very popular with female buyers locally.  More than 50 per cent of buyers are women under the age of 30.

Gehling says the ‘Final Edition’ will only be available in America.  "But we do have some plans for limited edition models here," he says.
Locally VW has introduced the limited-edition Miami version and 2008 anniversary editions, which proved popular with buyers.

In the US VW even sold a hot pink ‘Barbie’ version to celebrate the doll's 50th anniversary last year.  "It's the type of car that lends itself to special editions," Gehling says.

Gehling says although it has not been a big seller locally throughout its life, the company is happy with sales.  "It is not a volume product but it is consistent," he says.  The ‘New Beetle’ is based on the 1994 Detroit show car called Concept 1.

When it finally hit production in 1998 the car ditched the original's air-cooled rear engine layout for a modern water-cooled front engine and front wheel drive based on the Golf.  Instead of being built in Germany too, the modern Beetle came out of Puebla, Mexico.

Each special North American Bug gets ‘Final Edition’ badging, special steering wheel, sports suspension, 17-inch alloys and special paint schemes.  In the US the car is powered by a 112kW 2.5-litre in-line five-cylinder engine through a six-speed automatic.  The same engine is used in some VW commercial vehicles and Audis.

New Beetle sales

2009 403 (+ cabrio)
2008 790 (+ cabrio)
2007 790 (+ cabrio)
2006 778 (+cabrio)
2005 1043 (+cabrio
2004 611 (+cabrio
2003 741 (+cabrio)
2002 754
2001 906
2000 1328

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Comments on this story

Displaying 3 of 3 comments

  • Originally, the New beetle was only supposed to be made for about 5+ years [bad memory] it should have been much cheaper, seeing it was made in Mexico.. the two doors stopped many people from buying one.. the 2010 model looks excellent.. making the original new beetles [even the 2009 model] look old... Lee 68autobug

    Lee Noonan of Scone- NSW - Upper Hunter Valley - Posted on 12 January 2010 10:34pm
  • Its demise was well over due! In my opinion it was the most impractical ugly retro that we have ever seen on the market.I am sure that it was made for single women who bought a car for its colour alone only then to discover it had two doors instead of the five door hatch that they really wanted and they could not tell one end from the other after a glass of "house white". It is not even in the league of a "desirable collectors piece of machinery" as it already looks dated, out of place and out of time! Bring back the Lightburn Zeta and the P76!

    Mad Dog of Coober Pedy Posted on 12 January 2010 12:37pm
  • The only surprising thing about this article is why it took VW so long. Then again the more recent developments in VW with new engines, gearboxes and underpinnings suggests the time is about right. While an attractive car the "new" Beetle was not an efficient vehicle in terms of space and belied the original in just too many ways. Hopefully the new model will address all these issues and produce a similar looking but (relatively) low cost, lightweight, fuel-efficient rear(diesel?) engined go-anywhere bug closer to that which drew so many to it in years past - not forgetting the dashboard flower pot! grin

    john sekula Posted on 05 January 2010 5:10pm

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