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Australia’s most important cars

  • By Neil Dowling
  • The Sunday Times
  • image

    The VW Beetle topped the list of Australia's most important cars, closely followed by the Mini, Toyota Corolla and Holden Commodore. Photo Gallery

If a movie was made of your life, it would flicker frames over family, friends, a house and a car.

Because, in Australia, there is always a car.  For baby boomers and on through the alphabetical generations, the car was the centrepiece of our formative years by providing freedom from the family and the ability to selfishly form new human and mechanical relationships.

You could argue without conclusion about what cars stamped their mark on Australians during and subsequent to World War II. In 1939, for example, there were 43 makes on sale in Australia ranging from Alvis to Wolseley.  But some were more pronounced than others.

Carsguide's team of motoring experts from around Australia has compiled its ultimate list of the most important cars to drive on local roads in the 70 years since The Sunday Telegraph was first printed in November 1939.

Right at the top of the list of the cars that have grabbed Australia's public interest most is the VW Beetle, closely followed by the Mini —  two of the most popular little cars ever to grace our streets.  Britain's baby four-seater Mini, with front-wheel drive, became a cult that spread from 1959 Britain through to the global market by the 1970s and regenerated more recently as a bigger, yet unmistakedly familiar, version of the past.

The Beetle preceded the Mini by a few years, but the effect on a US-driven, big-car Australian customer base leapt from curious to smitten.  Despite the Beetles' peculiar shape and compact dimensions, people took to it further when it competed in, and occasionally won, arduous outback rallies with the accent on fuel economy, low running costs and durability.

Like the Mini, the Beetle was briefly assembled in Australia, which created a home-grown affinity to the brand.  And it starred in its own movies as the popular Love Bug. More than 270,000 Beetles were sold in Australia.

Appeal based on economical motoring reached its antithesis when Australia launched another of its favourites, the awesome Ford Falcon GT-HO Phase III of 1971.At the time this was the world's fastest four-door sedan. It was pictured on black and white televisions thundering down the Mountain at Bathurst, stood mystically at centre stage in Ford showrooms, and when one cruised the city streets, people just stared.

Never mind that the $4300 hoon express wasn't a great sales success. It held up Australia as an engineering centre the rest of the world shouldn't mess with. If that wasn't patriotic enough, the exhaust noise was sufficient to send shivers up the spine.  And Australia had other slivers of greatness.

The Ford utility was a world first at combining sedan comfort with truck-like versatility. It just suited Australia and was successful through the war and into its generational upgrades and model changes to this day. 

While the ute was unique, the Holden 48/215 and more production-oriented FJ that followed was more a clone of a small Detroit sedan. But it was touted as Australia's own car and the name (slogan??) stuck through impressive market sales.  The strength of the sales bedded General Motors' Holden into Australia soil and spawned a line of winners, most notably the enduring Commodore that was originally nicked from Germany's Opel but soon became indelibly indigenous after its launch in 1978.

And then came the Japanese. Post-war Australia took the Japanese car as a bitter pill that once was targeted by the RSL as being a very unwelcome addition to its meetings' car parks.  But a Toyota Corolla is either owned — or has been owned — by virtually every Australian family. It was the first family car and the first car for youths and the preferred second-hand transport for the budget-conscious.

The wave that washed away the war and made Toyota — and other Japanese makers — a household name also participated in our early history.  Toyota LandCruisers were the mules for the Snowy Mountain hydro-electric scheme, and the durability of the model to this day ensures that we are comfortable with the generic term of 4WD as a LandCruiser.

It's hard to say where we would be, and what Australia would have become, without the vehicle.

The most significant cars of the past 70 years

1 VW Beetle
2 Mini
3 Toyota Corolla
4 Holden FJ/48-215
5 Holden Commodore
6 Ford Ute
7 Falcon GT-HO
8 Toyota Prius
9 Toyota LandCruiser
10 Valiant Charger
11 Holden Kingswood
12 VW Kombi
13 Holden panel van
14 Mazda MX-5
15 VW Golf
16 Citroen DS
17 Porsche 911
18 Morris Minor
19 Hyundai Excel
20 MGB
21 Austin A30
22 Subaru Leone
23 Volvo 240
24 Leyland P76
25 Ford Customline

Comments on this story

Displaying 3 of 15 comments

  • What we often overlook is that the Leyland P76 while being Number 24 if you consider Australian Design, Innovation and Australian Parts content it would have to be number 1 on the list. Despite the unfortunate comments of uninformed 1970's politicians (with the hands of the big three manufactures up their back making their mouths move) and the negative media bandwagon denigrating the car that followed, the car has stood the test of time. It has proven itself as a worthy recipient and an Aussie made muscle car that is now receiving the recognition it deserves. These cars will be 40 years old in 2013.

    Marty of Victoria Posted on 26 September 2011 2:01pm
  • What about the Holden Gemini?!? Either your Grandparents owned a Gemini and you inherited it, or you knew someone who once owned a Gemini and had stories to tell. Some of my best experiences were in a Gemini...

    Ben of Bendigo Posted on 03 December 2009 2:49pm
  • I agree the Excel is worthy of the list, but so is the Datto 1600 and/or 180B, and what about Valiant S Series? What the hell has a Prius, Porsche 911 or Subaru Leone done for the average Aussie?

    Robin Graves of WA Posted on 01 December 2009 2:34pm
  • Whats wrong with the Hyundai Excel can I ask? It started the small car market boom and is a reliable car! Mine is still going!

    Dean of Bonbeach, Vic Posted on 27 November 2009 4:39pm
  • As much as I love the Citroen DS, did it have any real impact here? the same goes for the Austin A30? Surely the Ford Landau, and maybe even the Holden Torana Deserve a spot above the Citreon and Austin?

    Ryan M of Bayswater, Vic Posted on 27 November 2009 1:05pm
  • I always find it interesting that the Mini is always so highly rated. From an affordable car for the individual, it was great, but the Morris 1100 which came next was only 60cm longer but had 4doors and a good sized boot. It was truly an innovative small family car for all.

    Chris Posted on 25 November 2009 1:19pm
  • Nissan GTR? I'd be quite happy for every single hyundai excel out there to get the hell out of Australia, and never be known as notable again :/.

    N. Dowsett of Albany Posted on 24 November 2009 10:29pm
  • I agree with Scott Thompson. Where is the Datsun 1600? And should the Austin A30 be the A40? I seem to recall the A40 was Australia's best selling car in 1947 or 48. The picture gallery shows someone's lack of skill and/or knowledge - The Holden Kingswood is actually a Monaro (!). Some of the other selections are also open for debate. The Volvo 240? The Hyundai Excel? Are these more significant than, say, The Jaguar E Type or Austin Healy 3000 or even the Vauxhall Velox or Ford Cortina? And finally the Ford Customline at no 25. Was not the Aussie made Chrysler Royal just as significant?

    Stuart Shaw of Glengowrie, SA Posted on 24 November 2009 1:13pm
  • John Jones is closer to the mark. Even a most cursory glance at the history of the Snowy Mountain Hydro Electric Scheme will show that the Toyota Landcruiser did not arrive until all the major work and road building was complete. The initial 4x4s were Willys Jeeps and then a fleet of 100s of Land Rovers was deployed and then (in 1959, I think) Theiss brought in a handful of Landcruisers. It was also mostly the Land Rover that opened up the north and was the backbone of the mining and pastoral industries.

    Ludwig Heinrich Posted on 24 November 2009 12:08pm
  • This list is crap. You like most of the car magazines, websites etc are typical bogans, you can't ever see past a GMH Badge. Why the hell would you put a commodore in 5th and why the hell does a kingswood or panel van even need to be in there. What about the A9X, SLR5000, GT FALCONS, AP5/6, PACERS, DATSUN 180B/200B, LANDROVERS. The power of Holden advertising and it's penetration into the Australian mindset is simply astounding. Can't wait for the whingers and the comments after this LOL.

    WM Posted on 24 November 2009 12:01pm
  • What about Peugeot. The 203 won the Redex Trial, twice in the 50s and the 404 was often described as a car designed for Australia.

    Bob McIntyre of Newcastle Posted on 24 November 2009 11:33am
  • Yes there are some great cars in this list and there are some that probably not be there. Should the Hyundai Excel be there instead of the mighty Datsun 1600 with its legendary rallying prowess? It was probably the first really affordable performance 4 cylinder in this country and is still very popular and collectable today.So for those reasons mentioned I think the list lacks some credibility.

    Scott Thompson of Newcastle Posted on 23 November 2009 8:06pm
  • "Toyota LandCruisers were the mules for the Snowy Mountain hydro-electric scheme" No they weren't! The venerable old Land Rovers were first there. The Toyotas didn't get a go until about 1959 or so. the roads and infrastructure were nearly finished by then. Toyotas weren't the mules that helped build the scheme, that's an urban myth, just like the RAV4 being "the original SUV". The power of Toyota advertising and it's penetration into the Australian mindset is simply astounding.

    John Jones of Sydney Posted on 23 November 2009 7:38pm
  • Surely the Holden Torana should have had a mention

    arthur of frankston Posted on 23 November 2009 2:51pm
  • The numbers (of sales)speak for themselves VW Beetles just keep going & everybody has a story about one.

    Paul Cheetham of Glenmore Park Posted on 22 November 2009 7:28pm
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