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Audi on attack

  • By Neil McDonald
  • Herald Sun
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Audi Q5 4WD The Audi Q5 4WD (pictured). The A5 roadster will arrive early 2009, but there are tipped to be more models coming behind it. Photo Gallery

German carmaker Audi is planning a new model onslaught, doubling its vehicle count by 2015.

Everything from an A5 cabrio, A5 Sportback, A4 Allroad wagon, A7 four-door sports coupe, A1 Sportsback, Q3 off-roader and R8 convertible is on the books.

But Audi Australia is not revealing just what is likely to head to Australia.

Audi Australia general manager of marketing, Immo Buschmann, is giving little away on the new arrivals, only confirmed the early 2009 launch of the Q5 off-roader.

However, he hints that an A5 Sportsback and maybe an A4 Allroad were on the cards.

"But we have not decided," he says.

He says he is unaware specifically what the Germany headquarters has in store for Australia regarding new models.

Recently, Audi AG's product development chief, Michael Dick, revealed to European media that Audi's range of 22 vehicles will grow with another 18 "in our heads".

It is believed the A5 convertible will be unveiled in Europe before the end of the year with an A5 Sportback arriving next year, followed by the Q3.

The A5 Sportback will be designed to fill a gap between the A4 Avant and A6 Avant.

Performance derivatives are believed to be among the mix, with an R5 and RS5 mooted.

One thing is clear though, the huge investment local dealers have taken in new "Terminal" showrooms will pay off.

The first "Terminal" dealership cost $12 million and is located in Sydney's Five Dock.

It is the first of a design that will be adopted globally.

"Our dealers have invested heavily to be able to display and sell these new cars," he says.

"The Q5 is our next big launch."

Audi is expected to launch the car with a tough Trans-Continental drive through Outback Australia like the successful Q7 launch.

Speaking at the launch of the RS6 Avant, Buschmann, says although the focus on RS is to maintain exclusivity, he admitted that in the future, the company may have to broaden the RS thinking.

"If there is demand to broaden the RS portfolio then we will look at it," he says.

"The ethos of the RS is entirely up to our product strategists.

"But I imagine we would look at a top-down approach when we look at eligible RS cars, those that have the necessary DNA."

 

Comments on this story

Displaying 1 of 1 comments

  • Dilan, The caption on the story is incorrect. It's the Q5 four-wheel drive, not a Roadster! The Q5 will be very close to X3 pricing. So think around $75,000. Some of the entry models might be a bit less. It's the same size as the X3, with both 3.0-litre diesel and 2.0-litre turbo petrol engines as well as a 2.0-litres turbo diesel shared with the Tiguan. The XC60, having driven it in Spain, is a bit bigger than the Q5. Not much though. It will be priced around X3 pricing as well when it arrives. With a 3.0-litre six out of the S80 (detuned slightly) and the D5 out of the XC70/XC90. The XC60 is one of the first Volvos SUVs I've driven in recent memory that actually handles very well (for a 4x4). Either way, you'll have plenty to choose from when all three arrive early next year. Cheers Neil --------------------------------- The pics are a little deceiving... Is it more of an X5 size, or more X3/Tiguan??? And apprximate $$$'s are???? I've been invited to the new Volvo XC60 pre-launch and am considering it, but the Q5 might change my mind if I can get some more information like price, and fit-out, engine etc. CG, can you help? Anyone from Audi reading?

    Dilan Posted on 19 November 2008 12:08am

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