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Hot girl in Lamborghini safety ad

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    The shock of the cleavage footage in a road safety campaign is almost outweighed by the ‘death’ scene.

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Can sex sell safety? The UK seems to think so.

The UK has released a road safety message that relies heavily on the car-plus-cleavage meme.

The internet abounds with video showing pneumatic young women riding in supercars, but with the camera focusing on their abundant cleavages rather than the cars.

A new anti-speeding advertisement in the UK has picked up on the meme, showing a buxom blonde in a high-powered Lamborghini Murcielago LP640, which the driver takes at high speeds over some twisting country roads.

When the Lamborghini crashes, you see that it was never an Italian supercar being driven – just an everyday passenger Peugeot.

The shock of the cleavage footage in a road safety campaign is almost outweighed by the ‘death’ scene. But if the ad is designed to grab the attention of the young male demographic, it may well be a success in that regard.

Whether or not they take on board the safety message at the end – or even notice it – is another matter.


Comments on this story

Displaying 3 of 19 comments

  • That's a 206. How come the 4 airbags didn't go off? I do like the use of the meme, but I think the target market for the advert would be aware of such things and be able to dismiss the message.

    John M of in my 206 Posted on 01 November 2013 5:52am
  • The message is quite obvious, but the direction, editing and acting are rubbish. The final scene has no damage to the car, and no dead people, they're BOTH breathing and squirming, not just him.

    Honest Mike of Australia Posted on 31 October 2013 11:31pm
  • 'What is the song'? Road safety message received loud and clear, obviously. Ad was rubbish, btw - young 'uns aren't so stupid as to fall for such poor editing and stodgy presentation.

    Robbo of NSW Posted on 17 February 2013 3:51pm
  • Hi, I directed the film. The music is from AudioNetwork, called 'Crashing' and it's written by Bob Bradley, Matt Sanchez, Steve Dymond & Giuseppe De Luca Glad you like the Ad, hopefully it will slow some lads down! -------------------------------------------------------------------------------------------------- Thanks, Simon, for letting everybody know. Obviously AudioNetwork has a potential hit on their hands. - Karla Pincott, Editor.

    Simon of UK Posted on 15 February 2013 9:27pm
  • great reporting. no link to credits (music), no link to original source, no link to actual video clip........typical ------------------------------------------------------------------------------------- Err... the video is at the top of the page, MD. We rarely credit the ad agencies and the ad music.

    MD of Melbourne Posted on 15 February 2013 3:54pm
  • what is the song? please!

    Michael of Melbourne Posted on 15 February 2013 2:11pm
  • what is the song???????

    Md of Melbourne Posted on 15 February 2013 9:25am
  • Twin passenger airbags on that model, I suppose?

    TomW of Australia Posted on 15 February 2013 12:54am
  • Does anyone know the name of the song??

    Tom Posted on 14 February 2013 7:40pm
  • They don't appear to be injured and the youth will notice this and then see it just 'parents' writing this add. Males, not all, but some like to take risks. Perhaps more facilities and events for young male drivers will allow them to satisfy this thrill and not on the road. Finally, they would have forget it quicker then I wrote the first line here....

    JoeR_AUS of North Ryde Posted on 14 February 2013 5:26pm
  • I'd totally shag the mum

    Chris of Perth Posted on 14 February 2013 4:01pm
  • ya media player is rooted! fix it!

    KB. Posted on 14 February 2013 3:45pm
  • I'd love to watch the video, but because it's the same media player piece of rubbish that has I cant. When are you going to build a new one? This one is over 10yrs old and has never worked properly.

    Keith Posted on 14 February 2013 3:44pm
  • nice smile

    Lemsy Posted on 14 February 2013 3:18pm
  • Nice job, your video player doesn't ever stop "loading". How much money are you paying annually for this hopeless video player service?

    Andrew of Australia Posted on 14 February 2013 3:17pm
  • totally ridiculous

    stan of sydney Posted on 14 February 2013 1:06pm
  • Budget cut add will never to well.. If you wanted to be taken seriously you would smash the lamborghini just saying...

    Raza Humde of Brooklyn Posted on 14 February 2013 9:19am
  • The crap music lessens the impact of the deaths.

    Benny Posted on 14 February 2013 8:49am
  • She doesn't look dead, so no that won't work.

    Symo the great of Not in the UK Posted on 14 February 2013 8:45am
Read all 19 comments

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