The shock of the cleavage footage in a road safety campaign is almost outweighed by the ‘death’ scene.
Can sex sell safety? The UK seems to think so.
The UK has released a road safety message that relies heavily on the car-plus-cleavage meme.
The internet abounds with video showing pneumatic young women riding in supercars, but with the camera focusing on their abundant cleavages rather than the cars.
A new anti-speeding advertisement in the UK has picked up on the meme, showing a buxom blonde in a high-powered Lamborghini Murcielago LP640, which the driver takes at high speeds over some twisting country roads.
When the Lamborghini crashes, you see that it was never an Italian supercar being driven – just an everyday passenger Peugeot.
The shock of the cleavage footage in a road safety campaign is almost outweighed by the ‘death’ scene. But if the ad is designed to grab the attention of the young male demographic, it may well be a success in that regard.
Whether or not they take on board the safety message at the end – or even notice it – is another matter.