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BMW 3 Series 325i 2011 review

The mainstay of the BMW range has been given some extra weapons to take into what has become a close-fought battle.

For 35 years, the 3 Series has been the benchmark for the prestige medium-sized field - and last year notched up 37 per cent of BMW's sales here. But in recent times it's had to fight harder against the Audi A4 and sales leader Mercedes-Benz C-Class - which launched a new assault last month. That doesn't worry BMW, spokesman Toni Andreevski says.

"We're very happy with how the 3 Series has performed in the segment over the past 36 years," he says. "We don't pay attention to a few months' worth of sales figures."

However the 3 Series has recently been well-positioned to claw back some territory with package and price adjustments.

Value

The main attention in the range has been given to the 325i sedan tested here, which has wiped $5000 off the price tag and added nearly the same amount in extra kit by making the Innovations package standard - giving you premium nav, voice control, high-beam assist bi-xenon headlights with washers, and power folding exterior mirrors with anti-dazzle function.

That gives the 325i a price of $71,900 for the manual, and a 'more for less' benefit of 11 per cent. But it's worth shopping it against the $59,700 BMW 320d and looking at adding in the extra spec options - thus saving 2.5L/100km with the diesel's better economy while getting the extra torque benefit.

The $67,900 C-Class C 250 and $69,300 A4 2.0T quattro both have less power but more torque than the 325i. They also have slightly more boot space, and the Audi wins in usable rear seat room - something to consider if the kids are growing.

Design

It's a handsome body and face, but not outlandish. And that means while there's a new look coming next year, the current one will still look good in traffic for a while to come. The interior is a different matter, where even the contrast of real metal accents against the dark dash of our test car wasn't enough to prevent it feeling outdated.

We liked the roomy boot, but would have welcomed better design for storage around the cabin. The door pockets are miserly, the multi-level centre console bin is annoying and the pop-out dash cupholders - which position your coffee for the optimum trajectory toward your lap - are just plain scary.

Technology

The 325i gets a 2.5-litre inline six-cylinder with 160kW of power and 250Nm of torque put to the rear wheels via either a six-speed manual, or the six-speed auto on the test car.

Worth comment - since it used to be commented on so adversely - is the nav, entertainment and information 'command central' iDrive system, which has over time been simplified and become much more user-friendly.

Safety

It's got five crash-rating stars, six airbags and any number of safe-tech acronyms. But no spare - which is not a problem with the run-flat tyres as long as you stay within city limits. Pot(hole) luck in the country.

Driving

The 325i is far from the most powerful in the line-up - that gong of course goes to the M3 end of the range -- and it's not the most economical. But it's also far from being the runt of the litter, and for those who want to stick to a middle-position petrol engine it offers a good prospect.

There's enough torque on offer to tickle it along respectably, and the majority of buyers will never be dissatisfied with the reserves. The ride is a good balance between cushioned compliance and a dose of firmness that avoids wallowing, and the cabin's level of hush probably has official librarian approval.

But the real pleasures of the car are in the driving. While the M3 will out-track it, the 325i offers great everyday handling, responsive steering and a smooth-shifting automatic transmission.

Verdict

Whether you're crawling in the city, or cruising in the country, this car will keep you comfortable and contented.

Pricing guides

$12,990
Based on 42 cars listed for sale in the last 6 months
Lowest Price
$8,950
Highest Price
$1,000,000

Range and Specs

VehicleSpecsPrice*
323i 2.5L, PULP, 6 SP AUTO $8,470 – 11,990 2011 BMW 3 Series 2011 323i Pricing and Specs
335i Touring M Sport 3.0L, PULP, 6 SP AUTO $31,900 – 38,390 2011 BMW 3 Series 2011 335i Touring M Sport Pricing and Specs
335i M Sport 3.0L, PULP, 6 SP AUTO $17,600 – 22,220 2011 BMW 3 Series 2011 335i M Sport Pricing and Specs
335i M Sport 3.0L, PULP, 7 SP AUTO $21,120 – 26,730 2011 BMW 3 Series 2011 335i M Sport Pricing and Specs
Karla Pincott
Editor

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Pricing Guide

$8,950

Lowest price, based on 38 car listings in the last 6 months

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Disclaimer: The pricing information shown in the editorial content (Review Prices) is to be used as a guide only and is based on information provided to Carsguide Autotrader Media Solutions Pty Ltd (Carsguide) both by third party sources and the car manufacturer at the time of publication. The Review Prices were correct at the time of publication.  Carsguide does not warrant or represent that the information is accurate, reliable, complete, current or suitable for any particular purpose. You should not use or rely upon this information without conducting an independent assessment and valuation of the vehicle.