Warning: content may offend. Car giant Toyota has pulled an advertisement slammed as incestuous, degrading and sexist.
The winning entry in the Toyota-sponsored Clever Film Comp has been yanked from the event site after an online backlash against sexual jokes including a father saying his daughter "can take a good pounding".
Dubbed "abuser-generated content", the Toyota Yaris clip features a young woman's boyfriend and father sharing innuendo about her losing her virginity with promises to "have her on her back" and being "ready to blow".
The video Clean Getaways won $7000 and judges' praise last week. "The top 10 entries were all great fun to watch," the judges said on the competition's Facebook site.
Facebook member Miranda Staton said the clip was "very offensive and incredibly degrading to women". Viewer Amanda McK posted that the "matey" agreement between father and boyfriend "has incestuous overtones".
Advertising commentator Philip O'Neill blogged that "given the bizarre incestuous overtones" it was "abuser-generated content". But John Davis was a lone supporter. "I can't help but notice it's only women who are complaining here, nag nag nag," he wrote.
Toyota Australia direct marketing and social media manager Todd Connolly told media site Mumbrella: "We wouldn't distance ourselves from it by any means." While there might be argument about this ad, there seems to be nothing but applause for the Toyota ‘Border Security’ ad, which lampooned metrosexuals and gave hope to rednecks everywhere.
