Skip navigation

carsguide.com.au

Toyota Camry Hybrid sales strong

  • By Neil McDonald
  • Herald Sun
  • image

    The Toyota Camry Hybrid is tipped to be the most fuel efficient locally built car in the country

Fuel economy is shaping up as the new battleground for the locally built Aussie sedans.

As momentum builds for Toyota's newest green machine, it has released fuel economy figures that show the hybrid Camry will achieve a combined fuel economy figure ‘in the low 6.0-litres per 100km range’.

Despite being about 70kg heavier than the petrol Camry, the hybrid is tipped to be the most fuel efficient locally built car in the country. The equivalent petrol four-cylinder Camry delivers 8.8 litres/100km. Toyota says that compared to its bigger, locally-built six-cylinder rivals, the hybrid is expected to save at least 1100 litres of fuel in a year of city driving.

Toyota's corporate manager of product planning, Peter Evans, expects the car's fuel consumption and emissions to rival many small and compact cars. Evans says motorists could save at least 1100 litres or $1320 in a year of city driving with the hybrid. This is based on a metro pump price of $1.20 a litre for regular unleaded petrol. Fleets operating more than several vehicles stand to save far more, he says. Servicing costs will be the same as the petrol version.

Hybrid Camry owners will pay $130 for up to four standard scheduled services during the first three years or 60,000km. The hybrid will be powered by a 2.4-litre four cylinder and electric motor developing about 140kW and mated to a continuously variable transmission. Apart from economy, the hybrid will emit less than 150 g/km of greenhouse gases.

Although it is built at Altona, the car's hybrid components come from Japan. Much of the car has been locally re-engineered for Australian driving styles, ride and handling expectations.

Although it looks similar to the petrol car, it gets a sleeker underbody and other aerodynamic aids to maximise fuel economy at highway speeds. Toyota Style Australia senior designer, Paul Beranger, says the car's design is an amalgamation of the global car with local tastes, particularly with the interior. He says it must communicate the advance technology without alienating buyers "from the face that Camry represents".

"We are integrating mainstream with new technology," he says. "We have to ensure that the car appeals to existing owners as well as early adopters."

Extensive local research by Toyota shows that customers interested in hybrids were aware of that technology, he says. Toyota plans to sell 10,000 hybrid Camrys in the first year, with many going to governments and fleets but it is also targeted at families. It goes on sale within a month, with a entry price around $33,000.

Economy wars

Holden Commodore 3.0 V6 six-speed - 9.3 litres/100km, 221g/km C02. 5.5 greenhouse rating
Ford Falcon XT six-cylinder six-speed - 9.9 litres/100km 236g/km C02. 5.5 greenhouse rating
Toyota Aurion V6 six-speed - 9.9 litres/100km 233g/km C02. 5.5 greenhouse rating

Comments on this story

Displaying 3 of 36 comments

  • Salisbury council is mainly Falcon 1 tonners, Ford Ranger 4x4s/4x2s, some commodores and the odd Holden rodeo 4x4/4x2s no doubt they will trade them to the Colorado. The suits drive Falcon/Commodore Ute's & sedans....Port Adelaide council is made of about 90% falcons. Customs use falcon wagons, probably use sports wagon when Ford kill off wagon. Any way like i said the government here use about 90% Holden and that's where the big market is....I'm in the Salisbury shire.

    Wazza of South Aust Posted on 07 June 2010 10:44am
  • Good point Wazza dont know about your area by in mine all the local councils around here use ford mostly for the 1tonner falcon and focus so i see a good split but state government and the cops use commodores whilst the fedral police seam to have more falcons. And we just switched to sportwagons for all our sedan's. Hilux for our duel cabs and colorado's for the rest of the utes. And rav4 for our safty blokes (dont ask me why) sadly have lost the option of a falcon.

    jason of melb Posted on 05 June 2010 9:33am
  • Jason, the Fiesta's doing good in the light car market, The little Ford up 33% on last months sales, don't exactly know how much in numbers but.

    Wazza of South Aust Posted on 04 June 2010 7:06pm
  • Jason, i agree about government fleets, but maybe the big G could split the difference, then just maybe we might see the big Falcon @ number 1 spot on the sales charts....remember Ford & Falcon reigned the overall number 1 spot for 10 years in the 80s and early 90s. If my memory serves me correct.

    Wazza of South Aust Posted on 04 June 2010 5:32pm
  • Jason - who knows what the market the TRD Aurion was aimed at, it really did settle in no man's land, much like the new Rukus which in an unexplainable way is ok and perhaps will find a niche market as i believe TRD would have if it stuck around longer then the time it takes to milk a cow. I actually took a TRD Aurion for a drive and while under heavy acceleration torque-steer unquestionably had to be wrestled - the car otherwise handled very nicely, braked with a huge amount of confidence and accelerated as you would expected from a 240kw / 400nm supercharged V6.. Pity it wasn't AWD or RWD because it really would have firmly established the TRD nameplate. But anyway ... that is all lost for people like myself so i will just have to live with it. On the other hand, Lexus Australia has the awesome IS-F and soon the IS350 which will also be able to be optioned with the F-Sport upgrade kit.

    Shane of Central Queensland Posted on 04 June 2010 4:01pm
  • Oh and i disagree i think the Commodore is the better car. Suits me more thats why i bought it. falcon seat sits to high for me

    jason of melb Posted on 04 June 2010 3:50pm
  • They've got no idea about diesel in North America at all. There is no denying that Toyota have a much larger spread in all markets as they should the are the largest carmaker in the world and mostly under one brand the T brand. Lexus has come a absolute mile in what is effectively a very short time. I cannot under stand why it takes so long to get from Lexus to Toyota but why bother updating when sales are still so strong look at the VE people still want to buy it so string out the facelift. I don't neccesarily agree that government fleet sales as such a bad thing they are after all sales and provide us with cheep good used cars at the end of the lease not ideal for resale but good safe cheap cars for young people to buy is a good thing to me. I don't know why the Fiesta Focus and Mondeo don't sell well they would be my choice in their segments well maybe Mazda 6 over Mondeo I rate the focus above the Mazda 3 and Corolla in hatch form don't like Focus sedans.

    jason of melb Posted on 04 June 2010 3:46pm
  • I think the TRD Aurion was aimed at the wrong market. It was too expensive at a start.they should have aim for the luxury euro buyer who wants more punch. its was a fast car but not e a performance car as such to subtle to be a head kicker not subtle enough for the reserved professional who wants the extra kick

    jason of melb Posted on 04 June 2010 2:27pm
  • Shane, totally agree about the Falcon being the better car, the fact is the Commodore (and Statesman Federal) is a government preferred car, especially here in SA which accounts for about 90% (more or less) of the cars they use, and the police is made up of about the same, with the odd Falcon and Camry....Believe me, every second Commodore has a government plate on it. (I might be exaggerating on that a bit) Holden have stated they want to sell (Commodore) more to the public sector.....The Falcon is slowly closing the "sales" gap to the Commodore, in sedan sales it actually beat the Commodore a couple of months ago....And as for Mondeo they are a brilliant car and cant understand the sales slump, its a better looker than the Holden Cruze (another Korean), i suppose time will tell with that one, and yes i would prefer the Euro (if there was no such thing as Ford Aust) rather than the Korean....But i suppose that's the way the cookies crumbling....lol....PS.....what about the Barina, it looks like a box on wheels compared to the Fiesta, which is proving to be popular, unlike the Focus which is now struggling to sell too, bring on the next gen Focus, hey.

    Wazza of South Aust Posted on 04 June 2010 2:13pm
  • Jason - In an effort to find middle ground i have this to say ... Holden and Ford comfortably dominate the 'large car' segment in Australia with minimal impact from Toyota over the years despite their efforts. On the other hand, Toyota undisputedly rules the Australian world of 4WD's and Commercial vehicles with little impact from Holden or Ford. Continuing ... Holden and Ford have HSV and FPV to brag about which provides our market with bang-for-your-buck performance cars while the BIG T does not but through it's Lexus arm sells among the most respected and highly engineered marques of the world which is their bragging tool. Basically ... Holden, Ford and Toyota each exhibit their strengths and weakness and what any particular person finds more attractive depends solely upon their own personal taste. Furthermore, While the Australian market appears to favour diesel technology in passenger cars more (4WD's and commercial vehicles a different story), Toyota and Lexus offering hybrid technology instead brings to our market an alternative for those with a different preference. However, in North America i wonder if they even understand what diesel is ... ha, ha, ha !!

    Shane of Central Queensland Posted on 04 June 2010 1:50pm
  • bout time they started buying the falcons again i was getting a little worried very good resault. well there have been some shockers from the daewoo connection it it simplictic to suggest the current cars are dewoo's

    jason of melb Posted on 04 June 2010 1:45pm
  • Wazza - you know what bugs me, the simple fact that I believe the Falcon is a much better car then the Commodore yet the Holden continues to sells more ... i cannot wrap my head around that. Also, the current Mondeo is infact a very good car but why they struggle to sell the numbers they do is beyond my comprehension especially considering Holden's love affair of Daewoo is actually starting to pay dividends, and believe me ... i hated saying that with a passion. Personally ... considering Ford Australia's current range of vehicles, i honestly believed they would topple Holden as Australia's No.2 but no ... it hasn't happened so here i sit scratching my head. I would much, much, much prefer a European Ford over a Holden Daewoo anyday yet the Australian market says otherwise. Lets face it, it is strange and wacky world. And you know what Toyota cars I hate with a passion and in fact make me sick just to look at 'em ... the Yaris Sedan and Corolla Sedan yet they sell ... why !! Personally - i wouldn't be caught dead in one. As for TRD Oz ... it's a sore point but haaa, i will cope although despite being FWD i really did like the TRD Aurion. The TRD 'Lux hould have been a TRD 'rolla.

    Shane of Central Queensland Posted on 04 June 2010 12:44pm
  • "Oh" and its great to see Ford sold 3258 Falcons last month (May).....Good outcome.

    Wazza of South Aust Posted on 04 June 2010 12:41pm
  • Shane you know what i fully agree with you here.

    jason of melb Posted on 04 June 2010 12:38pm
  • Jason - you commented that Holden and Ford cars have generally come along way sense the past and while i generally agree with your statement so has just about every other car manufacturer that exists in the world today ... have a look at Hyundai for example or even the fact that 10 years ago Mazda almost become irrelevant. Truth be told - it really is hard to find a bad car these days, just a matter of consumer / market preference. Competition in today's market is far more competitive then it ever has been and while i am not having a go at Holden or Ford, their once domination of the Australian market is now long gone and have simply become just other car makers among the rest of 'em. Eventually, Toyota wil lose it's strong hold as well (sales) and be reeled in among the rest of 'em because the variety of cars today is just amazing and better still, is still increasing with the likes of VW among others making their presence be felt. And ... i believe the Commodore as Holden's current best seller will probably eventually make way for the Cruze because of the ever changing taste of the market.

    Shane of Central Queensland Posted on 04 June 2010 12:31pm
  • Shane, I agree about the Mondeo, yes unfortunately it has not met Fords sales targets, and yes they are a great vehicle.....Fairlane and LTD looked to much like a stretched BA Falcon, and now Ford are killing off the wagon instead of updating to FG specs "Holden sold 14000 sports wagons in a year" Ford could of done the same with the update....Personally i cant understand why Ford did this, yes I know about the falling sale with Fairlane/LTD and the wagon, but if they put more effort into the design cue for the Fairlane/LTD then this may not of happened to that iconic brand.....And same goes for the wagon....And Mondeo wagon I think won't cut it in the wagon stakes, being a FWD and wont have the towing capabilities....So Shane I'm not the clown you think I am, and I know Fords failings......I am bias, but I still know Ford have got some funny ideas about where they are taking the company....I reckon sack all the suits and put me in charge, and then you would see a completely different outcome!!!! With TRD if the Aurion was RWD Toyota may/may not (who really knows) sold more cars.

    Wazza of Sunny today South Aust Posted on 04 June 2010 11:42am
  • Shane you seam to forget Holden and ford are subsidarys of large American companies so why would the compete in the premium class they have always been the blue collar companys. And lets face it the yanks dont really know how to run a car industry but that shouldn't be held against our two wings they do very well with what they have and i for one respect that. good choice with the mazda6 too that is a great car. Don't categorise the current holden/ford by the cars of the past they have come a long way since then. Most of the older generation would be pleasantly surprised if they actually drove on today i know i was and i was converted from the euro side and so far 10 years 700thousand odd K's of enjoyable trouble free motoring one breakdown water pump seal. thankfully in the garage. my wife's family long time Toyota bunch now all drive Holdens (and no they swapped before i even came along) and would not consider Toyotas anymore. Just trying to say people can switch both ways depending on what they expect from a car.

    jason of melb Posted on 04 June 2010 10:42am
  • Wazza - As much as i dislike to admit it, Toyota Australia certainly could have handled the introduction of the TRD brand to our market in a better fashion and still today i am deeply disappointed it became defunct. However, don't dare start about failings because i can make a list longer then my arm indentifying past and recent failings from Holden and Ford or most other car makers for that matter. Most recent from Ford could arguably be the Mondeo which has not sold to expectations or the recent abandoning of the Fairlane. Holden failed miserably with the W427 with an original target of 427 examples but in the end struggled to find 200 buyers because why would any reasonable minded folk pay 160k for a Commodore when you could purchase a genuine performance machine from BMW, Audi, M'Benz or even Lexus. The Adventura failed, Epica has failed, Viva failed and so i can continue to list many, many more examples but i am sure you get my point. However, what has been a success for Toyota and that is Lexus and what does Holden or Ford Australia have to compete against anything from the Lexus stable ... let me help you a bit ... NOTHING !!

    Shane of Central Queensland Posted on 04 June 2010 8:47am
  • Holden Mad - Do you now why Holden and Ford have a reputation as the bogan companies ... it is because of the stupid and idiotic people like yourself. What possible evidance do you have to suggest mature age people are less inclined to complain when in fact they are most likely the very people to complain given their life experience. Also, have you forgotten that today's mature age citizens were the generation that grew abound GT Falcons, Cobras, Mustangs, Trans Ams, Monaros, Toranas and so forth which ironically was the true muscle car era. Wasn't it your dad that taught you about cars, how to fix 'em, tune 'em and make 'em go faster. Also, many of today's mature folks aka baby boomers were once die hard Holden or Ford supporters but guess what - our market matured with the influx on high quality motor vehicles from Japan and Europe and so many abandoned the American crap in droves. My 'ole man for example was once a Ford man and then found much more reliable and less troublesome motoring with Toyota cars. Today ... while holding a lot of respect for Toyota now owns a Mazda6 and has not considered a Holden or Ford for many, many years.

    Shane of Central Queensland Posted on 04 June 2010 8:30am
  • HM when did i say GMC was part of Holden? YOU IDIOT! and that whole thing about 57 years olds and them not complaining..... that its just stupid...... Wazza, June 09, Feb and March 10... check the Australian recall website. I admit TRD was set up to fail from the start, they should of started with the corolla as that has a bit of a 'cult' following, ie the 4age. and the AE86 is a sought after car in the drift scene. But good on them for trying in what is a very hard market to get into in Australia.

    shaun Posted on 02 June 2010 6:50pm
  • The 5 and 3 Holden/Ford recalls these are the voluntary recalls issued by the manufactures to fix potential and identified problems with their products this is why there is a recall process. every manufacture has and will continue to have them how these are handled and how customers are treated is what sets them apart. Toyota did not handled it well and it has hurt them

    jason of melb Posted on 02 June 2010 11:27am
  • Shaun, I never heard about the FG recall...when did that happen???? Anyway, Toyota did do high-performance cars in TRD with the Hilux and Aurion, do you remember that, (oh thats right that didn't last long did it), but poor sales quickly stopped them in there tracks....so it go's to show you there was no public interest in Toyota's hi-po products. Who would want a 220kw FWD? hmmm let me see...that's right nobody, and the Hilux as a hi-po????? I might be a bit bias (Ford), but FPV and HSV are proven hi-po companies, that's why the cars sell!! I know that no car car company is immune to the recall game, but at least Ford, GM and the others take the responsibility for their mistakes unlike Toyota.

    Wazza of South Aust Posted on 02 June 2010 11:19am
  • Shaun GMC is not a Holden product you idiot, that's right you work for Holden? We have no bearing on how they build there cars over seas and neither do Ford. The reason why Australia has not been affected as much as over seas with Toyota is that the average age for a Toyota buyer is 57, meaning these are people that have brought a Toyota for most of there life and don't want to complain. If these people would try a Holden or ford of the current models they would be pleasantly surprised at the quality of the product. Take the corolla, they dash board for instance, it's like a wobble board, the doors sound like your shitting tin on tin and the hole car shakes, there are (the wields again) the car still uses a timing chain instead of a belt. this means servicing at 10,000 instead of 15000 and 12 months. The timing chain is less reliable and requires more maintenance, us and ford are much higher in the points that make up the ANCAP rating

    Holden mad of Brighton Vic Posted on 02 June 2010 11:05am
  • Wazza im just pointing out every car has recalls, is two is too many then whats 5? OK so your a Ford man, then how about the 3 FG recalls? 2 regarding the brake booster? The point of this car is to explore other options to fuel cars as the world's oil supply will one day run out, yes i agree the current savings on fuel are not huge but as the technology advances that will change. Why is it that Toyota always gets bagged by Ford/Holden lovers? is it cause for many years they have been humiliating Ford/Holden in the sales? I really don't get it? They may not make cars to suit petrol heads but they make great reliable and practice cars that are cheap to maintain. OK yes, they have made a couple of mistakes but who hasn't? seriously get over it. How many people have died due to their faults and how many people have died due to other manufacture faults? ie going back a few years look into the GMC fuel tank explosions. I really cant wait for the next ford/holden recall and see what you guys have to say about that.

    shaun Posted on 01 June 2010 7:01pm
  • This car need a 6k battery refit every six years... go buy one you suckers, they have the faults of the Pirus and are ripping you off! I drove one to Brisbane and it sucked. For you to be better off money wise you have to keep the car longer than a human life. People are jumping on a rip off band wagon again. If it is a Toyota then you know you're getting had.

    Greg Posted on 01 June 2010 1:49pm
  • Thanks for the support there HM. Shane, my comment was that I will not purchase this car for any of my fleet. I do not think hybrid technology is worth it and the car is useless for my needs. If I wanted pure transport with little space I would get a diesel hatchback. The only buyers for this type of car are those who just want others to know they have a hybrid most understand very little about them. And there are plenty of them and this will sell well. that doesnot make it a better car than the Mondeo is a very good car and would be my choice in this segment.

    jason of melb Posted on 01 June 2010 1:00pm
  • Shaun... two too many...

    Wazza of South Aust Posted on 31 May 2010 10:47am
  • Shane, haven't you got some spare parts to hand out? Or are you just making coffees and sweeping the floors. Your like the captain of a ship, get ready to go down with it. Oh, and take that worthless opinion with you! LOL!

    Holden mad of Brighton Vic Posted on 31 May 2010 10:43am
  • Jason, once again your right on the money. South Park did a great episode on the hybrid cars. You should all watch it before you buy one. Shaun, shaun, shaun... hhhhmmmm, what can I say, weeing in the back pocket whilst putting your hand out for money is not the Australian way. What is the point of this car? To save 0.5 of a litre per hundred kms on a car that CAN'T tow nor has any boot space. It is a very plain car that does not suit the typical Australian family, all that it will suit is fleet (maybe).

    Holden mad of Brighton Vic Posted on 31 May 2010 10:29am
  • Shaun, I'm a Ford boy... I really don't care!

    Wazza of Lovely South Aust Posted on 31 May 2010 10:23am
  • Good to see a number of Hybrid Camry's getting around - I like the car and hope it continues to sell in reasonable numbers. A good move by Toyota... WELL DONE!

    Shane of Central Queensland Posted on 30 May 2010 4:28pm
  • No purchase ... the Hybrid Camry alone has sold more examples since its release in Australia then the entire Mondeo range (... Oooch ) let alone even wasting my time mentioning the dismal failure of the Epica which can barely scrap together 100 monthly units ... ha, ha, ha !!

    Shane of Central Queensland Posted on 30 May 2010 4:26pm
  • Wazza... why would it be? Has only been 2 recalls for Toyota in Australia this year. And really, big deal if there is... the VE has has 5 recalls since release...

    shaun Posted on 28 May 2010 5:39pm
  • It wont be to long before the "Hybrid Camry" becomes the next victim of the recall game...

    Wazza of South Aust Posted on 28 May 2010 11:41am
  • No boot space, no tow bar, no purchase.

    jason of melb Posted on 28 May 2010 9:53am
  • This article is very old. The Hybrid camry has been on sale for almost two months now. I saw three alone today. And four yesterday.

    Shak Posted on 27 May 2010 10:18pm
Read all 36 comments

Add your comment on this story

Indicates required

We welcome your comments on this story. Comments are submitted for possible publication on the condition that they may be edited. Please provide your full name. We also require a working email address - not for publication, but for verification. The location field is optional.

Cars for sale

Sponsored Links