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Rapper spins for Lotus

Swizz Beatz is pictured with Lotus CEO Dany Bahar.

The musician, real name Kasseem Daoud Dean and husband of R&B singer Alicia Keys, is Lotus' new vice president of creative design and global marketing.

Lotus says it's a natural fit: "Like Group Lotus, he means business. He's a risk taker with considerable credentials including music producer, rapper, designer and painter'', the otus announcement reads.

"Like our cars, he's multi-award winning - this year he shared a Grammy Award with Jay-Z and like Group Lotus, he keeps good company - this man regularly works with the likes of Bono, Kanye West, Beyonce and Alicia Keys."

Neil Dowling
Contributing Journalist
GoAutoMedia Cars have been the corner stone to Neil’s passion, beginning at pre-school age, through school but then pushed sideways while he studied accounting. It was rekindled when he started contributing to...
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