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Plan is final nail in Falcon coffin

  • By Paul Gover
  • Herald Sun
image Australia's carmakers are being encouraged to take the next step into motorng globalisation by creating a significant, high-tech and well- funded point of difference for the cars which are created and built here.

Hybrid future cars are now a foregone conclusion in Australia. And electric cars must follow.

We already have the imported Honda Civic and Toyota Prius, with a petrol-electric Camry on the local drawing boards for 2010, but any carmaker which is serious about a long-term future in Australian manufacturing must turn green.

Holden has a plan for an alternate-energy Commodore, and has already begun the 'hybridisation' of Australia's favourite family car with moves to green its V6 and V8 engines - with much more to come for efficient petrol power.

But the Federal Government's new strategy - and funding - probably puts the final nail in the coffin of a locally-developed Ford Falcon.

The cost and complication will be too great for a car which is already in decline and only sells at home in Australia.

And that is really the key to the announcement yesterday of the big- bucks 'New Car Plan for a Greener Future'.

Australia's carmakers are being encouraged to take the next step into motorng globalisation by creating a significant, high-tech and well- funded point of difference for the cars which are created and built here.

It is also a way of sucking investment into Australia from the global headquarters of the three remaining local makers - Ford, GM Holden and Toyota.

Holden and Toyota are already well integrated into the worldwide plans of their parents and even Ford, which looks a little isolated, is doing a lot of development work for overseas products and moving rapidly towards a manufacturing future with the compact Focus which will become its Asian export spearhead.

So there will be challenges - but nothing which cannot be overcome.

There was all sorts of doom-and-gloom talk the last time the motor industry faced a change as fundamental as the one announced yesterday, with the Post-1984 Motor Industry Plan.

The so-called 'Button Plan' - named after its architect, the late Senator John Button - re-wrote the rules for Australian carmaking. It reduced complication and duplication, provided incentives for exports and ripped down a wall of protection.

Before 1984 the motor industry was insular and inefficient, over- subsidised and over-protected, but it changed and adapted. There were casualties, with Nissan dropping out of local manufacturing in 1986 and Mitsubishi following this year, but the general result has been positive.

The history lesson is important because the new deal is the same again, with a leaner-and-greener twist which starts with increased subsidies for LPG cars - good news for Falcon and Commodore buyers - and takes the industry deeply into the sort of technology which will be needed in a world after oil.

There is no single silver bullet for the future car, but the Federal Government has shown it wants Australia to be at the sharp edge as the global motor industry advances into the 21st century.

There will be some pain and plenty of restructuring for Australian companies, but the $6.2 billion in funding from the government will ease everything from short-term dislocation to the long-term research- and-development programs needed to turn local green cars from a political dream into a showroom reality.

 

Comments on this story

Displaying 3 of 46 comments

  • David - Adelaide and Paul Gover, maybe Australia isn't where you should live. If Ford and Holden were Australian would you still think the same? Anyone that wishes the demise of any local manufacturing needs to pack their gear and leave this country. Heaven forbid you get your butt out of your overpriced European luxo-SUV-sedan and drive anything other than a car with the indicator stalk on the left side of the steering column and you might change your tune. I prefer a Ford or Holden simply because they are built in this fine country and they actually are world class cars. One word people, patriotism. Man up latte sippers. Drive the cars that make Australia.... well....Australia.

    John J of Sydney Posted on 24 November 2008 9:29am
  • Im sure that if even half of you that have posted or the journos have even driven the new falcon would know that the FG Falcon is a class above anything else built in Australia, the 5 star rating says alot, then the power and economy out of the "dinosaur" Inline 6, do your research before slandering the Australian brand that puts so many of YOU in a job. Ford or Holden go bankrupt im sure you'll all be crying when companies are forced to put their prices up, people lose jobs and you have no Falcon/Commodore to buy. Because lets face it, 99% wont ever get to drive anything with a Mercedes, BMW, Porsche, Lambo, Ferrari or Aston Martin badge ..... what else is there? But your more than happy to buy Indian or korean made cars by 4yr old children, then complain there is slave labour or starving children in those countries, where is your bleeding heart for those in AUSTRALIA your neighbours who have lost their jobs, houses, life savings because all you read is the B**** S**** in these articles when the truth is quite the opposite.

    Richard of North QLD Posted on 22 November 2008 8:28pm
  • It is time for carmakers to redefine what a car is or should be but there are so many stupid things still happening and obvious things that dont happen. For example why dont hybrids run their petrol back up engines on LPG, it might make the overall cost respectable compared to a small car on LPG. We still sell enough gas products to run the Australian fleet for decades to other countries for next to nothing. It is also obvious that Australian drivers want rear wheel drive cars, they handle like a car should, they are better for towing, they are easier to work on and the Falcon/Commodore configuration is the right size for a vehicle that needs to carry adults in the back seat. What we need going forward is a rear or all wheel drive hybrid with a DC traction engine driven by an LPG powered generator and a large capacitor bank to store charge to elliminate batteries built on the KISS principle. Keep it simple stupid because the last thing we need is more complicated electronic crap from asia and higher car costs that we already have. A formidable electric vehicle can be built using DC motor technology that has been used in elevators, trams and trains for a century.

    John of Colac Posted on 21 November 2008 4:50pm
  • Al Aswad - couldn't agree with you more. But Gover wouldn't publish those facts. Holden must be paying him too well.

    peter Posted on 20 November 2008 5:08pm
  • Hey Paul, can I send you a hammer to pull out the nails in the Falcon coffin now that the I6 engine factory is not closing down and where's your story on the Holden planned down days and production decreases for 2009.?

    Al Aswad of Melbourne Posted on 20 November 2008 2:19pm
  • Chas - Adelaide - you clearly know nothing of the Mitsubishi 380

    the alex of brisbane Posted on 19 November 2008 2:07pm
  • David from Adelaide obviously does not understand the fundamentals of economics and business. Local manufacturers put a lot more into the economy than the paltry amount they get out. In my opinion the new FG Falcon is better than world standard by a significant margin. Maybe you should drive one before you reply. You might be extremely surprised. From what I recall it cost only 0.5 billion to produce that. BTW, I recently read that in the US Ford sells more hybrids than does Toyota so I don't understand you assertions. The second David, the one below the Adelaide David, seems completely incoherent. You expect someone to believe that you get 7.2l/100 km from and SV6 but 11.9l/100km when the SV6 has an inferior drivetrain and is heavier. Then you compare the power of a V8 Holden with an XR6. Why don't you "assimilate" your thoughts and make sure they make sense before you hit the submit button.

    Sasha Mi Posted on 19 November 2008 10:31am
  • All you Ford v Holden readers have missed the point completely. I am sick of subsidising the Australian car industry which is owned by American or Japanese interests. To think that Ford or Holden in Australia will develop anything approaching a world standard alternative energy car is ludicrous. Just developing the Falcon to its current less than world class standard has cost Ford billions. Do you really think $6.2 Billion will develop something new and ground breaking. How much do you think Toyota, Mercedes, Honda and BMW have spent in the search already. I am sure it is 10 times that by now. May aswell give the money to the thousands of workers to help them retrain, relocate and find new jobs and shut it all down now. Then maybe we could get some decent cars at a reasonable price in this country.

    David of Adelaide Posted on 19 November 2008 8:15am
  • A lot of ford people getting their backs up here. Maybe they should go back to school and learn to assimilate the written word. The reason he says falcon may not survive is because it is not a global type product. Holden export lots of their product to the middle east and to the USA. Toyota also export a fair bit of their product. Falcons go to NZ only as far as I am aware. Apart from that, ford are hoping to get a falcon running at 7l / 100km in a few years??? Our SV6 VZ averaged 7.2l per 100km, my 5.7 one tonner averages 12.4 l / 100km and my XR6 averages 11.9 l / 100km with no where near the power of the holden V8. The xr6 is also a pig to drive with crap steering and the road holding capability of a ping pong ball. All that being said, I prefer my Nissan!

    David Posted on 18 November 2008 6:24pm
  • This article misses the point. The powerplant in any vehicle is the easiest thing to change and soon the Fords won't be using a local engine at all. Thus the Falcon will be the easiest car to turn hybrid/diesel/electric because there isn't a vested interest in keeping an engine plant running. The big Aussie cars are highly desirable on many fronts but what will kill the manufacturing off is the fact they are foreign owned. No-one in Australia has any real say in what is made or exported. We are fortunate that they are such great cars, if they really were mediocre mondeo/taurus type vehicles (like the 380) then the plants would already have closed down.

    Chas of Adelaide Posted on 18 November 2008 4:48pm
  • So many of you missed the point, this isn't about which car is better, the commodore will survive because it is exported all over the world. The Falcon is a great car that only we see, so it will be the one to die. I hope it doesn't happen, but I fear it will. If you Ford guys want to vent your anger, remember it is Ford's head office at Dearborn that won't let Ford OZ export to the USA or middle east......

    Daniel Cooper of Melb Posted on 18 November 2008 4:33pm
  • Gover - get a job at Maccas. You'd probably mess that up to

    Peter Logothetis Posted on 18 November 2008 4:13pm
  • If 'Hybrid' means the combination of alternate energy sources, then surely the use of LPG must come under the "hybrid' banner. As far as everyone elses comments re Paul Gover's favouritism, I agree. The Falcon is a much better car, yet always cops the belting from this type of journo. Cars Guide also made more of a fuss about Holdens 'upgraded' barely 4 star Barina than it did for Ford 5 Star Australian Made Falcon...... Go Figure

    Alec of Melbourne, the heart of automotive Posted on 18 November 2008 3:58pm
  • Hey Gover - keep your, biased opinion to yourself. And did you watch top gear last night? You wouldn't have liked it now would ya? Falcon crushed Commodore! Put that in your pipe & smoke it you Holden freak

    peter Posted on 18 November 2008 3:20pm
  • Im guessing that all the people dumping on Glover for having a stab at Ford are all driving NEW Falcons? Or maybe not!!! If you all get out of your Hyundai's and Daewoo's and buy local product, then maybe the manufacturers wont have to cut back jobs and still be able to build cars here in the future. We as a country dont have the financial backing like the European car makers and our market is only small compared to the rest of the world. So yes, we may be behind the rest of the world when it comes to technology in our vehicles, but only bcause the cost of producing is so high, with more increases in wages and less working hours, what do you expect?

    frankie of victoria Posted on 18 November 2008 3:12pm
  • I want my 3 minutes back. I should have known better,than to expect unbiased journalism from Paul Gover The only manufacturer that should exist is Holden as far as he is concerned.

    david Posted on 17 November 2008 5:22pm
  • Paul Gover is a Holden man through and through. Read his other articles for proof.

    Steve of Melbourne Posted on 15 November 2008 9:09am
  • Are journalists so naive? Just because Holden keep repeating future plans, doesn't mean they will happen. Just like the promised Sydney trains which somehow go straight from the future to the past, yet never actually stop in the present... Holden are the NSW Labor party. All spin, spin, spin. Iinstead of taking their word for it, how about asking the tough questions? You know, actual journalism. Not just junket or chequebook journalism... The Falcon is far more efficient with superior power and massive torque, which is what aids the real world economy. Just as it does for diesels.

    Phil C. Posted on 14 November 2008 9:28pm
  • What a pathetic title. Another blatant stab in the back to Ford. An Australian Icon that has been building cars in Australia for over 80yrs (20 more than Holden). The Falcon is already 3% to 20% more fuel efficient than VE but it is the Falcon that is painted as the one to go. Add in superior acceleration a more modern design and the only thing holding it back, is uninformed junk stuff like this. The Falcon is also the only factory single fuel LPG vehicle as well. Ford US may not be in great shape, but their recovery is much further progressed than GM which looks like it will be broke and bankrupt in undeer 6mths. GM is also the people allegedly working on alternatives for the Commodore not Holden. Ford is much better placed and is the 2nd largest producer of hybrids worldwide. Mark Burela, Ford Oz boss has been recently talking about a 7L/100km Falcon coming in the next few years. Why didn't this get mentioned?

    Phil C. of Newcastle Posted on 14 November 2008 9:21pm
  • Falcons are better. Any review which puts the Falcon and the VE against eachother - and the Falcon always come out on top. In all fairness though a 5 star ANCAP rating has nothing to do with airbags (not saying that they aren't important). ESP's the big one. If a car doesn't have ESP then it can't be a 5 star, no matter how many airbags it has.

    the alex of brisbane Posted on 14 November 2008 7:41pm
  • Hybrid and electric cars will be a dismall failure in Australia. The distances we cover is hugh. There is not enough public transport to regional and rural centres either. They work well for those in cities but not in the bush. Then there is cost...

    Albert Melchert of Cowra, NSW Posted on 14 November 2008 6:37pm
  • If the media keep telling people the Falcon is doomed, it will be so. For nigh on 30 years it has been the "robinson crusoe" of Australian made cars so you'd reckon it's earn a little more respect than this tripe. GM will fold before Ford will - we have already seen GM's approach to the declining market (before & after the financial crash) - GM pull development when the going gets tough, Ford invest. Long live the Falcon, long live the Commodore for that matter. How about the media get's behind our manufacturers instead of drilling them into the God damned ground at every possible opportnunity. We have world class vehicles on offer here at a fraction of the cost of o/s offerings. BFYB - Falcon & Commodore deserve a LOT more respect than these clowns dish out.

    Scott of Brisbane, Qld Posted on 14 November 2008 4:57pm
  • Dear Mr Gover, Could you please list the number of stories you have authored recently discussing Holden and Ford and then how many of these are positive in thought towards each brand. I don't think you are as biased toward's Holden as others here feel, however I have noticed of late that you have had very little to say that has any positive opinion on Falcon especially or Ford in general. Of the three local carmakers, it's only Ford that will have three distinct car lines by the time Focus is in production, and with Focus a myriad of other derivatives are possible using the C car platform. It will be the only locally built small car in the largest segment by the time it's out. Holden and VE swb/lwb is only successful in the Mid-east as America won't be a sales success due to it's economy. So that's one car range in a declining market. I'ts not your job to spin positives on Ford as though you were it's PR machine however I have noticed that when a Holden based story comes up in your publication it's nearly always from you and yet when a Ford story with anything positive is discussed it's rarely written by you and you have been more negative.

    Al Aswad of Melbourne Posted on 14 November 2008 4:40pm
  • The local car companies should have been looking to Europe and Japan rather than the US. Instead they laboured on with outmoded technology. Where are the diesels for the big two? Where are the hybrids? No new technology but US inspired cars that ignore local petrol prices. Imported cars have recorded all-time record sales because they are better finished, more fuel efficient with many offering better resale value. We need a local car industry to keep desig, engineering and manufacturing expertise in Australia. What we don't need is old fashioned technology foisted upon us by lazy Detroit. -Euro-buyer, Glebe.

    Doug Watson of Sydney Posted on 14 November 2008 12:12pm
  • Conrod - Not to mention, the commodore couldn't even get 5 star if they submitted the car for a pole test and IF it actually passed that test because even though it is 4 star, one of its rankings (frontal crash iirc, or offset frontal) is high enough for 4 start, but not 5 star. So even by passing the pole test, it would not be 5 star.

    Gaz Posted on 14 November 2008 11:55am
  • Moves to "green" its V6 and V8 engines. HA! Cut out a little power, still make it less fuel efficient than even the last model Ford and Toyota and call it a green engine. Wake up Cars Guide. Try some real journalism.

    Matt Posted on 14 November 2008 10:16am
  • Hop back in your VL matthew, the falcon isnt dead far from it indeed. How much do GM pay for these headlines, they are good at lining the pockets of the media. The FG is not only more fuel efficiant in I6/V8 gorm then the VE (not that you would worry about that when buying a V80). Remember the 5 star ANCAP safety rating. Holden vs Toyota era, WTF are you on idiot that is almost like comparing apples with oranges, but if you want your holden on par with a toyota by all means feel free.

    Muzza Posted on 14 November 2008 10:00am
  • leesyd you may be one of the people who dont understand how the auto industri works g6e new model specification old platform

    jason Posted on 14 November 2008 8:11am
  • Quite the irony. The best car ever produced in australia is the one least likely to continue on. Turn it up Karl.. I dont know where you get the impression the v6 holden can go anywhere near the falcon for fuel economy, you can add, engine smoothness, driveability, steering , handling, a smart gearbox(as apposed to a stupid one) bespoke suspension technology, safety, towing ability, ride. the Comcar commuters that have to do the canberra to sydney run will choose the falcon over the commodore on a count of the engine NVH in the commo wearing a bit thin after a few miles.

    trackdaze Posted on 13 November 2008 11:11pm
  • Commodores and falcons are both pieces of Australian made cr@p.

    T B of NT Posted on 13 November 2008 4:43pm
  • Matthew g you must be blind ..the FG is totally new and looks nothing like a BF. It looks way better than a VE which now looks old on the inside and the outside next to the sleek new FG. How u can say it the same shape is beyond me............have you even looked at one in the flesh? They look fantastic especially the G6 Turbo. VE cost a billion dollars and looks like they put BA headlights in it...........and that interior is straight out of a Daewoo .......................cheap black plastic.............very dated after only 2 years !!!!!!!!!! and the less said about those horrible wheel arches the bettr !!!!!!! outdated VE body design cant even get a 5 star safety rating even with as many airbags as they could fit in it .............laughable really for a so called billion dollar new car !!!!!!

    Conrod Posted on 13 November 2008 3:40pm
  • Paul, how can you state that the Holden is at the beginning of its lifecycle and falcon at the end. Surely the G6E is not the end of the AU series but the start of a new series. All road tests sofar has shown the new Ford offering to be significantly better than the Commodore; from style to fuel efficiency and sophisticated mechanics - and a 5STAR ANCAP rating that commodore could not deliver even though the stuffed more airbags into it - as with other articles - you're just pushing a line despite the facts

    leesyd of penrith Posted on 13 November 2008 1:49pm
  • Get a life all of you big Ford VS Holden lovers. This is not about competition, is about survival. Get a life, turn on the news overseas.

    reader Posted on 13 November 2008 10:55am
  • i notice a lot of you either dont know how thw auto industri works or are just blinded by your own bias the suggestion in the article is not weither holden or ford make the better car simply put the commodore is a new platform at the begining of its life cycle with development already under way to make a better greener more competative car in the current market but in a small market like australia with a very small almost neich type market for big local sedans things take time the falco although a exelent car is at the end of its life cycle and would require massive investment to re engerneer and update as hybrid would not have been part of its future plans when the car started its life back in the au days but its just eiser to say that holden just put monie in jurnos pockets to get them to say nice things if they had that monie lying around to throw at jurnos they wouldnt be in hard finacial times

    jason Posted on 13 November 2008 9:10am
  • The media did this with Mitsubishi, and now its doing it with Ford. Tell the public long enough, and loufly enough that a company is destined to fail, and people believe it. Confidence is lost, people stop buying and it becomes a self-fulfilling prophecy. Stop running Ford down, with sensationalist headlines like this, and they will have a good future in this country. Keep telling everyone that they'll fail, and they eventually will, leaving a good number of Australian's unemployed in the feeder industries.

    Sir Osis of Liver Posted on 13 November 2008 8:47am
  • Why pick on the Falcon and not the Commodore? The FG is much more fuel efficient than a VE and more efficient than smoe meduim size cars. How much money do Holden pay for headlnes like this ? Not only is FG more economical to run it is a much much much better car than a Commode will ever be !! So shouldnt the nails be going into the Commodore coffin ???

    Conrod Posted on 12 November 2008 11:31pm
  • The motoring media know which side their bread is buttered on. Holden never give up with the advertising, trying to catch the runaway Toyota. If you want the Holden advertising $$$ better be nice to them

    Alan Watson Posted on 12 November 2008 11:22pm
  • Gaz, Holdens V6s and V8 motors have been proven(wheels magazine) to be more fuel effiecent in real world driving. I'm not saying the falcon motor(especially the 6) isn't good but from my personal experience and talking to people I know, they usually acheive lower consumption then the sticker on the window. The ADR is about as useful as windscreen wipers on a submarine.

    Karl Posted on 12 November 2008 10:46pm
  • Many big cars actually are VERY efficient per passenger at hauling 5 people and all their luggage along at highway speeds from one far flung town to another. Alex is right, they will always be required in wide open Oz, even if it is in smallish numbers, and they can only get better. It's big SUVs that need to go.

    Mark of Brizvegas Posted on 12 November 2008 9:34pm
  • TIMES ARE CHANGING EVERYONE HAS TO ADAPT OR BE LEFT BEHIND THIS ALSO MEANS (THAT) THE CAR INDUSTRY HAS A PART TO PLAY IN OUR FUTURE TO KEEP AUSTRALIA A STRONG MANUFACTURING COUNTRY ON A GLOBAL BASIS IF THEY FAIL WE AS A COUNTRY ALSO FAIL TO COMPETE IN THAT ARENA (every AUSSIE SUFFERS) DIRECTLY OR INDERECTLY

    alan french of BRISBANE QLD Posted on 12 November 2008 6:33pm
  • Could not agree more with you gaz ! holden sure know how to line the media pockets of so called experts, i'm sure they will rejoice when ford leave our shores, and nail in the falcon coffin what about the reports of GM on the verge of recivership don't hear about that in any australian motoring mag/paper esecazlly cars guide! and once the "expert" in cars guide even said a commodoore was a better towing car! thye falcon has a bigger engine and is more fuel efficient, smoke and mirrors holden smoke and mirrors!

    baz of croydon Posted on 12 November 2008 5:51pm
  • hey gaz...the falcon is dead.get over it.its not holden and toyota fault if ford cant make a real car now.look at the new falcon.same shape as the ba falcon which draw its shape from the au falcon.the new falcon is over 10 yrs old before it hit the streets.get over it ..or buy more tissue to wipe your nose with.this only the start of the holden and toyota era...

    matthew g of brisbane Posted on 12 November 2008 4:56pm
  • "Holden has a plan for an alternate-energy Commodore, and has already begun the 'hybridisation' of Australia's favourite family car with moves to green its V6 and V8 engines - with much more to come for efficient petrol power." They did - and dropped it due to price. It's 'greener' v6 and v8 engines are both still less fuel efficient than the respective falcon I6 and v8 engines. By golly Holden must be good at arse licking the way they can do no wrong by the media.

    Gaz Posted on 12 November 2008 3:16pm
  • n these hybrids are using more fuel on the open road compared to a well designed 6 with some sports options - we need to question their "eco credentials" The most environmentally friendly vehicles produced ATM are the Euro Diesals which average 4l per 100km and produce the least amount of cabon output. Hybrids are ok in traffic jams but pathetic elsewhere and what do you do about disposing of the batteries and how easily are these cars in total to recycle? Until we get low carbon to produce - emit low carbon output (which doesn't mean you have to have a gutless wonder engine) - fully recyclable and low carbon to dispose of at end of life vehicles, we are just talking costly environmentally silly rubbish.

    Piers of Melb Posted on 12 November 2008 3:14pm
  • There will always be big cars.

    the alex of brisbane Posted on 12 November 2008 3:03pm
  • Good direction. The days of big and inefficient cars are trully over.

    sean t Posted on 12 November 2008 1:20pm
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