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Nissan Micra 2010 unveiled

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    Nissan has slashed the cost out of the 2010 Nissan Micra, which uses 18 per cent fewer components than that old car.

The most important new Nissan of 2010 is unveiled in Geneva this week with a V-for-victory sign pointing to global sales of one million cars a year.

It's the four-generation Micra, which will continue as Nissan's price leader in Australia when it arrives just before the end of this year with an objective to triple sales.

The new Micra is built on an all-new mechanical platform codenamed V and Nissan's global chief, Carlos Ghosn, says it has been designed to be built in low-cost countries including India, Thailand, China and Mexico as he sets the million-a-year target for 2013.  In Australia, Nissan believes the lighter, safer, cheaper new Micra — built in Thailand — will play a key role.

“It is the key driver for us as part of our five-year growth plan, which ends in 2012,” says Nissan Australia's CEO, Dan Thompson.  “The first part of the plan was brand building. Now, with the launch of Micra, we move into the growth part of the plan.”

The next all-new model for Nissan Australia is the Tiida replacement — perhaps with a return to a Pulsar badge — by 2012, which Thompson says is ‘the second biggest car for us when it comes to volume’.  In Australia the existing auto-only Micra has been a struggle for the brand, with sales only accelerating recently.

“With the current generation of the Micra we are only playing in a small sliver of the light car segment. Typically we’re doing 400 or 500 a month but we expect to triple the sales volume for the new car," Thompson says.  He will not reveal new Micra pricing but says the car will be “extremely competitive” against other starting-price light cars from Japan and South Korea.

But Nissan has slashed the cost out of the car, which uses 18 per cent fewer components than that old car. Its dashboard assembly is made up of 28 parts instead of more than 50 found on the old model.  Thompson says Nissan's all new V-platform can support other models, including a Micra sedan.  “It offers us a lot of flexibility. But at this stage the number one priority is the hatch, which is 90 per cent of the segment," he says.

In Europe, the Micra launch car gets a 59kW/108Nm 1.2-litre three cylinder engine with a continuously variable transmission or five-speed manual.  A 72kW/142Nm 1.2-litre supercharged and direct injection version with stop-start technology and CO2 emissions of just 95g/km will be added later this year.  Thompson will not be drawn on engines for Australia. “There will multiple engine options, grades and trim levels,” he says.

The new Micra is a design evolution of the current car, with a rounded shape and accented waistline that mimic the car still in showrooms. But the body is stronger, there is more interior room and Nissan says quality has dramatically improved. 

Boomerang-shaped grooves on the roof aren’t just for looks either. They are designed to reduce resonance in the cabin, making it quieter.

Comments on this story

Displaying 3 of 18 comments

  • I actually have a K12 Micra since I last wrote in here which I traded the Tiida on.This looks alright if you must buy new for whatever they are asking for it but in all fairness Go Look for a well kept Mazda 3 or similar kind of small cars that's about a 2007 or 2008 if it doesn't have to be.I am looking at one of the latter second hand when it comes time to move on from the Micra but a much later model.

    franz chong Posted on 21 May 2012 1:24am
  • I took the new model Ti Micra for a 25km test drive around Brooklyn Hawkesbury River the other day...Up the F3 and back the Old Pacific Highway. I must say I was impressed, compared to the Suzuki Swift. The lay out is user friendly. I don?t however like the look of the exterior. It looks like every other small car, and not individual like the older 2010 model. I?m now searching Sydney for a 2010 model in the colour I want, price bracket also. I?m surprised these small cars don?t have Cruise control, such a necessity in Sydney on long distances daily. The Tiida has C.C but larger fuel capacity. I?m not sure if my number one must have outweighs number2. Fuel Vs Cruise Control. Aftermarket add on Cruise Control, been advised not suitable on such a small car. Opinions please. Thanks.

    Julie of Sydney Posted on 09 February 2011 12:26am
  • I have a 2009 Micra and I love it. The new one is just plain boring I definately wont be updating to that.

    Barb of Adelaide SA Posted on 18 January 2011 11:27am
  • I love the direction Nissan is taking with their production cars of late. Updating the original style of the earlier models. The GTR, The 370z and the Micra.

    Me of Australia Posted on 14 December 2010 11:07pm
  • I love my new Micra 2010 version but don't like the look of the next model at all, no character, disappointed because I would upgrade in 3 years or so if they kept the character of the current version. What's the point of making it look like any other car on the road.......boring:(

    Rosie Bloom of Australia Posted on 21 October 2010 4:29pm
  • I have seen the car, driven the car and bought the car. It is the best investment you will make in a decade. Cheers Nissan Micra.

    Bert of Bangkok Posted on 02 August 2010 1:03am
  • This car looks crap. What happened to the funky look that sold the current model. Very let down.

    gg of australia Posted on 31 May 2010 11:40pm
  • This car looks crap. What happened to the funky look that sold the current model. Very let down.

    gg of australia Posted on 31 May 2010 11:39pm
  • Was looking forward to the new model with the same sassy character as the current model. Was quite keen to upgrade from my Micra RX. The photos leave me dead in the water. Will wait until it's in the metal, and only 72 blown HP?

    Bob of Christchurch of Christchurch N.Z. Posted on 24 May 2010 2:02pm
  • I don't like this at all and to think this came from the same company who gave us the 200SX,350Z and Patrols.I was considering trading in my 2006 Tiida for this New Micra next year but instead will be looking and buying a Proven Good Used Example of a Corolla or Golf Class Car instead and avoiding the dreaded new car depreciation.

    Franz Chong Posted on 26 April 2010 5:02pm
  • This model looks mediocre compared to the current one. The current Micra has real character!

    Smith of Sydney Posted on 02 April 2010 12:33pm
  • Inclined to agree with comments above about Daewoo. I think I'm disappointed. Test drove one today all great for the price but was looking for more zip in the auto similar possibly to Jazz. Hopeful new model may address it but the cars appears in the pictures above to be loosing the character than appealing to me..... sorry ):

    Mark of Gold Coast Posted on 24 March 2010 9:06pm
  • Our family thinks that the new model is much much more bland then the current one. The current micra has a real character and is not at all like other cars. We think that this new model looks like any other car on the streets! And we LOVE the bulgy lightsof the current model! They look so cute!

    Zoe Fitzgerald of Perth, Australia Posted on 20 March 2010 10:56pm
  • YUCKKKK thats a diahatsu serion

    Mandy of sydney Posted on 19 March 2010 5:30pm
  • God it looks uglier than the current model. Look like an early 2000 model Daewoo. Where's the OTT details from the current car? Cheap doesn't mean nasty. Its another Tiida disaster.

    phuong of canberra Posted on 18 March 2010 4:06pm
  • The new model sounds promising. I certainly prefer the less "bulgy out" lights. I will keep my eye out for it in the next year or so.

    Peter of Melbourne Posted on 15 March 2010 3:07pm
  • I just bought the old model last month as a driving school car. Even if the body seems to flex too much, I still think it drives great. I think the old one, even if it is ugly, has character. This new one just looks bland. Reminds me of a Deawoo Matiz or a 1998 Holden Barina.

    Carlo of NT Posted on 12 March 2010 10:10pm
  • That looks so much better than the current Noddy mobile

    rentakeyboard Posted on 09 March 2010 8:37pm
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