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Nissan Juke an antidote for boring

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    "The Juke will compete with a number of cars, mostly from the small-car and small SUV segment."

The Nissan Juke hits Australian roads in 2014 priced to appeal.

The crazy looking crossover is confirmed to slide beneath the family-focussed Dualis with a starting price that Carsguide believes will shimmy below $25,000.

Nissan claims it will provide an antidote to the boring blandness of small-car showrooms, as it has already done in Europe. "Feeback from buyers is that many of the biggest sellers are unoriginal and uninspiring," the managing director of Nissan Australia, Bill Peffer, tells Carsguide. "Many buyers want something a little different."

Peffer is confident the Juke is more than different enough for the job, without sacrificing the practicality promised by its five-door SUV body. "I don't think it's oddball at all. I think it's an exciting car that, like our popular Dualis, will attract many first-time Nissan customers.

"As a crossover it will deliver what small-car buyers want - fuel efficiency, agile handling and compact dimensions - but with more driving fun and more space. "We expect the Juke to be a popular model. If Juke's overseas experience is any indication, small-car buyers seeking something new and original will find the Juke very appealing."

The boxy Soul from Korea is an obvious opponent but Peffer believes the Juke will have plenty of other rivals. "The Juke will compete with a number of cars, mostly from the small-car and small SUV segment."

He avoids any specifics on specification - the Juke is available with four engines including a diesel, as well as front and all-wheel drive - but is happy to hint on pricing without getting into detail. "We've been able to secure the right balance of specification and price. It's too early to reveal any hints about prices but they will be competitive."

But the timing for the Juke is already locked. "At present, production for the first Australia-bound Nissan Dukes is scheduled for quarter three in 2013. So, at this stage, we could have the Juke in Nissan showrooms by the end of next year or the start of 2014."

He is also hoping Nissan Australia will be able to provide a tasty tease with a guest appearance in Australia of the ultimate Juke - the limited-edition Juke-R that's powered by the twin-turbo V6 engine and all-wheel drive package from the Nissan GT-R supercar.

"I'm a car guy. I think a GT-R powered Nissan Juke is a great expression of our brand's excitement so I'm naturally keen to showcase the Juke-R. I'm certain the car-loving Australian public would find it fascinating," Peffer says.

"I can't confirm a Juke-R appearance in Australia but, if we do, then expect me to have the keys first."


Comments on this story

Displaying 3 of 10 comments

  • Drove a manual turbo diesel for four weeks last year in Scotland and England over a mix of roads- city, country and motorway. Our longest trip was from Perth to Cambridge and back. It performed beautifully under all conditions. If Nissan can price it competitively-especially with the Australian dollar losing value, I will definitely put it at the top of my list later this year. I'm sure it won't appeal to everyone but I loved it including its looks.

    John Steven Prus of Western Australia Posted on 10 July 2013 2:06pm
  • Have wanted one now for 2 years after seeing them in the UK, have already given my details to a Nissan dealer, bring it on, it will suit me so well as I am also quirky!!! J Vick Waroonga

    June Vick of Wahroonga NSW Posted on 28 May 2013 2:37pm
  • twin-turbo V8 engine? What are you on about Paul. GTR is a v6 --------------------------------------------------------------------------------------------- Thanks, that was a typo. - Ed

    Nick Posted on 15 May 2013 12:30pm
  • Sat in one in a showroom in Hong Kong....instantly fell in love with this baby...........cant wait to get back to Aus in September and put my order in!

    Sophie Thedog of China Posted on 22 April 2013 11:24am
  • Love it. Again saw them in Bali, want one so Googled it upon my return...bring it on, can't wait to test drive and trade in my car...maybe.

    Karen of Perth Posted on 06 March 2013 6:49pm
  • Love the Juke! Seen so many while here in Bali and fell in love with them, so exciting to see they will be coming to Australia!

    Carly of Northern Rivers Posted on 02 February 2013 12:40pm
  • I drove the Nissan Juke all over the UK recently and I have to say it was a great ride, economy and performance both amazing, so naysayers hold off until you have driven it!

    Denise of Australia Posted on 14 December 2012 4:34pm
  • Matt, they do sell well elsewhere and North American ideas of ugly cars should include most of what is already sold there! Euro designs are the way to go, even in North America. Mind you, it sucks if they don't bring in the turbo version. The R version will be too expensive as well.

    Shebs Posted on 10 November 2012 3:14pm
  • OMG...just plain butt ugly...hahaha jokes on Nissan.

    carman of Brisbane Posted on 10 November 2012 10:23am
  • Are you stupid Nissan Australia first they are not an attractive car to here in Toronto they can't give them away Ugly ugly ugly

    Matt Marr of Toronto Posted on 09 November 2012 3:13pm
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