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The Atara R is based on the entry level Camry Altise, but throws in $3000 worth of goodies for $1330 more.
Additions include a wheel upgrade from 16-in to 17-in alloys (with a full-sized spare in the boot), front foglights, body kit and special edition badging. The cabin gets a premium three-spoke multifunction steering wheel and a 6.1-in screen for the audio system and reversing camera.
Standard equipment includes seven airbags (including driver's knee airbag), vehicle stability control and traction control, trip computer and eco indicator, and six-speaker audio with auxiliary/USB/iPod connectivity.
A twin exhaust system has been fitted to add 2kW extra power, giving it 135kW to go with the 231Nm of torque from the 2.5-litre four-cylinder engine, delivering the outputs to the front wheels via a five-speed automatic gearbox. Toyota will build 2500 of the Atara R, finishing the run at the end of December.
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