.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
The Lancer has a 3.9 per cent slice of the sub-$40,000 small-car market, but faces off against a dominant Mazda3 with 18 per cent share, and the Toyota Corolla with 16.5 per cent.
The small-car sector is virtually static in sales -- up just 0.9 per cent year-to-date -- but the buyer demand for compact, fuel-efficient cars means there are no signs of the sector weakening.
Luring buyers with the value flag is the Mitsubishi ‘Special Action Model’ - or SAM - that gets a $19,990 drive-away price for a manual sedan based on the entry-level 2.0 litre ES model.
SAM comes with metallic paint, choice of four colours, 16-inch five-spoke alloys, Ralliart front bumper and grille, VRX high-rise boot spoiler and extra bling.
Mitsubishi has announced its “compact sedan” concept will become the next Lancer, but it could be three years away. The SAM is one of the special-edition models designed to maintain sales ahead of this next generation.
.jpg)
.jpg)
Comments