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Mazda mini SUV

  • The Sunday Times
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    The SUV was shown at Geneva this week alongside the Shinari concept coupe that shares its new grille and headlight theme Photo Gallery

Mazda shows its new SUV in the metal.

It's sitting on the runway in its final countdown before showroom launch but Mazda still won't say much about its "baby" SUV, the CX-5.  Chief designer Masashi Nakayama says the car - designed to replace the Tribute on world markets - gave him a clean sheet approach to its design.

But he says it is still influenced by its slightly bigger sister, the CX-7, and even the MX-5 of which he was one of the design team members.  Shown in pre-production guise at this week's Geneva motor show, the Minari concept is as close as it's likely to get before Mazda starts pressing the metal body panels.

Surprisingly it's a lot bigger in the flesh than early pictures suggest.   Mazda Australia's Steve Maciver says it's only a few centimetres shorter than the CX-7, begging the question that the company now has a chance to build an even smaller SUV to take on rivals such as the Mitsubishi ASX.

Nakayama won't talk about any future product and isn't discussing when it will hit the streets.  But he is keen to point out where the car has come from and who it's aimed at.

"There is a huge market in SUVs and especially smaller SUVs,'' he says.  "Some of these are too big. This car is the right size and is designed for the driver. t's more like a passenger car in how it drives, but we know the market may be mainly for ladies with children.  So the Generation Y woman is the car's target.''

He says he had a free hand with the car and that it is not based on any existing platform.  "This is a SkyActiv platform (to be used first on the next Mazda3) and it's the perfect base for the SUV because it is the right size and is designed for sports driving.''

Though the show car is still regarded as a concept, its shape is almost definite. It will lose, however, the pop-out door handles and a lot of the intricate dashboard components.

The SUV was shown at Geneva this week alongside the Shinari concept coupe that shares its new grille and headlight theme. It was finished in a brilliant metallic red that Nakayama says is a special colour reserved for the very best of show cars.

"It doesn't represent the colour of the Japan flag of a rising sun, but of a sun that is high in the sky - in this case high in the SkyActiv technology,'' he smiles.

Comments on this story

Displaying 3 of 10 comments

  • Great looking car. Mazda really know how to build cars. Mind you the Land Rover Evoque is drop dead hot! And will be the SUV I will be waiting for.

    Mick Maas of Brisbane Posted on 24 May 2011 1:40pm
  • Phuong i assume you work for a rival company, because this SUV is gorgeous and will steal sales from all rivals in it's segment.

    Flash Posted on 15 April 2011 3:10pm
  • Hmm not impressed with Mazda new design direction post 'Nagare' design language, not restrained or elegant enough. It's like bangle era BMW now. This SUV reminds me of the ugly 1serie.

    Phuong of Canberra Posted on 09 March 2011 12:37am
  • Nice very nice hope it looks like that the missus may just end up with the keys to one.

    jason of melb Posted on 04 March 2011 1:38pm
  • Manual please so sick of this auto only rubbish

    thedoo of Radelaide Posted on 03 March 2011 9:07pm
  • Nice Mazda cx5. A fwd turbo petrol would suit me with around 200kw thanks. I reckon if they can sell a base model around $25k and diesel model that can get a big 1000km a TANK that will sell very good

    simon of bass hill Posted on 03 March 2011 8:20pm
  • Wife drives a CX9 and I love driving it also. Never had a Mazda before but now am converted forever. Don't worry about Gen Y female - I am a Gen X male and will ditch my jaded Commodore as soon as CX5 ready for me but petrol only please!

    GenXMale of Seven Hills Posted on 03 March 2011 6:14pm
  • Mazda, please bring this one to Australia. The CX-7 is a size above the Hyundai, Kia and smaller SUVs, so they are missing a market segment at present. The CX-5 looks the goods and if priced reasonably should sell really well. Agree with FrugalOne comment re pricing. A diesel with auto combination is something they also need to offer. a 2 x engine and say 2 x spec level range should do the trick

    Craig of Brisbane Posted on 03 March 2011 4:51pm
  • We have owned a diesel CX7 for nearly 18 months now, and we love it, best car I have ever owned. If Mazda Australia price and position the CX5 correctly, and bring it with the skyactiv diesel with automatic - to stop the wife from complaining about having to change gears - we will have a new CX5 parked next to our CX7 grin

    Con Verdis of ROZELLE NSW 2039 Posted on 03 March 2011 3:24pm
  • *****PRIMO!***** I think this is very very good and modern looking, and now only with a minor-smiling-face of which i hope Mazda have passed that fad and moved on.Mitsubishi need to get away from boring looking and follow Mazda a bit with nice looking new designs, win the females with that, no brainer. Fitted with skyactive donk/tranny, so should be a fuel miser, thts now really important, and i would say mid to high $20k's, [ASX/Dualis money] the CX7 kicks off at low $30k's so this is going to have to be less.Looks like another Mazda winner

    FrugalOne of AUSTRALIA Posted on 03 March 2011 12:05pm
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