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Ferrari Maserati Sydney dealer principal Edward Butler says he is confident that the new Maserati convertible will not draw buyers away from the GT car, but rather from key rivals BMW, Mercedes and Aston Martin.
Maserati has lifted the lid on a new model it believes has the potential to boost sales in Australia by more than 35 per cent.
The launch of the GranCabrio was timed to coincide with the opening of the new $32 million Ferrari Maserati Sydney headquarters, described this week by Maserati's commercial director, Raffaele Fusilli, as the ‘most beautiful’ in the world.
"We are already holding 40 customer orders for the GranCabrio and I am confident that for the full year we will be able to sell at least 45," Ferrari Maserati Sydney dealer principal Edward Butler says of the $338,000 convertible.
"We are predicting overall sales this year of 165 cars with all the growth coming from the GranCabrio." Butler says he is confident that the new convertible will not draw buyers away from the GT car, but rather from key rivals BMW, Mercedes and Aston Martin.
"With the traditional soft-top the GranCabrio is quite different to the Coupe and will appeal to a very different buyer ... that may not have been the case if it had a folding metal roof."
Butler believes a key point of attraction for the new car is that there is a useable amount of legroom for the two rear-seat passengers. "This is a car in which four people can comfortably sit ... it is not compromised in any way as a four-seater," Butler says.
