The Lexus CT City Challenge app is available on iTunes (link at the end of the article).
- More from the Australian International Motorshow
Race a virtual Lexus CT 200h on your iPhone and have a chance to win the real thing.
The app lets players challenge each other slot-car style, on virtual circuits, and switch between Sport and Eco driving modes to log the best lap times while bringing in a good fuel figure.
The two players who finish with top scores overall on all the app’s tracks will get to face-off in person at the Australian International Motor Show in Melbourne on Sunday, June 19. The final winner will take the grand prize: a Lexus CT 200h.
The two finalists will receive return flights to Melbourne from their nearest capital city and accommodation in the luxurious Crown Metropol.
Lexus spokesman Peter Evans says the mobile app is “the perfect launch platform” for the all-new CT 200h. "The CT 200h is a completely new proposition for Lexus and brings with it a new, younger audience,” Evans says.
“The addition of mobile applications to our marketing activity makes perfect sense.”
The Lexus CT City Challenge app is available now at the following link: Lexus CT 200h on iTunes