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Ka: Once bitten, twice shy

  • By Paul Gover and Neil Dowling
  • Herald Sun
image European launch: the baby of the Ford fleet, the Ka, comes 12 years after the original. Photo Gallery

Ford is refusing to give Ka a second chance.

A FIRST-UP failure has virtually ended any chance of a second baby Ka for Australia.

The tiny new city Ford has just been unveiled in Europe, ahead of sales from a Polish factory in the second half of the year, but even its impressive style has had no effect at Broadmeadows.

Ford Australia still remembers the failure of the original Ka, which was too small and cost too much in the 1990s, and says — even though everyone from Hyundai to Toyota is looking to go smaller — there is unlikely to be a place for the new car here.

“Fiesta remains our light-car entry and we have no plans to change that in the foreseeable future,” Ford spokeswoman Sinead McAlary says.

“In fact, we're looking forward to the launch of the new Fiesta in the months ahead.”

The new Ka comes 12 years after the original, which struggled with everything including the pronunciation of its “car” name.

It was sold in Australia for four years, from 1999 to 2003, but was far too costly at $16,600 at a time when Korean imports were $13,990 driveaway. It was eventually succeeded by Ford's own Korean contender, the Festiva.

But Ford Australia then switched its small-car strategy to Europe and took on the Fiesta and Focus, which are both brilliant cars despite sales that could be a lot better.

Ford has just revealed a glitzy Fiesta, as well as a high-performance Focus RS, which is being considered for Australia.

The new Ka is mechanically twinned to the equally-as-cute Fiat 500 and Fiat Panda and has a range of engines including a 1.2-litre petrol four-cylinder and a 1.3-litre Multijet turbodiesel.

A hot KA ST is tipped for the future with a 112kW turbo motor and lowered, sports-tuned chassis.

Full details of the Ka will be revealed at the Paris Motor Show in October.

 

Comments on this story

Displaying 3 of 4 comments

  • My partner and I bought a Ford Ka in 2001, and haven't regretted it for a second.. reliable, well built, still damn funky to look at, and it handles pretty well for a wee little car.. shame the new one ain't coming to Australia...

    Cameron Leese of Melbourne Posted on 13 August 2008 10:19pm
  • Actually i was looking at both the korean Festiva and the Ka when I was purchasing a brand new car, in 1999. I loved the Ka but the boot wasn't big enough for my sporting equipment. The Festiva was awful to drive, very tinny and felt like you got blown around, very glad Ford changed their mind and started getting the european designed small cars

    need a big boot Posted on 13 August 2008 1:32pm
  • "It(Ka) was sold in Australia for four years, from 1999 to 2003, but was far too costly at $16,600 at a time when Korean imports were $13,990 driveaway. It was eventually succeeded by Ford's own Korean contender, the Festiva." Poor research here. The Ka came when Ford lost its rights to the Festiva after Kia entered the Australian market.

    Merk Posted on 12 August 2008 10:04pm
  • News to me and presumably Ford that the Ka was succeeded by the Festiva. Festiva was sold from 1991 to 1999 or thereabouts and was succeeded by the Kia Rio which was not sold by Ford. By then Ford and Kia had parted ways with KIa becoming a Hyundai subsidiary. This was and is the reason for Ford sourcing small cars from Europe rather than Korea.

    John Heinemann of Spence ACT Posted on 12 August 2008 6:22pm
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