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It's good to be bad, Jaguar claims. And the luxury brand is pushing that theme for their Super Bowl ads, featuring a line-up of British villains.
"Our gents have the character, intelligence and sheer determination to turn the world upside-down," the ad blurb claims. "These eminently admirable qualities are also present across the Jaguar R Performance line-up - and exemplified in a new British villain. Also known as the F-TYPE R Coupe."
We've already seen Ben Kingsley in the main teaser, and now we get Tom Hiddleston in a second spot. Most recently seen playing Loki in the films Thor, The Avengers, and Thor: The Dark World, Hiddleston looks to be getting a final spot of bad boy under his belt before a possibly nicer stint in the upcoming Muppets Most Wanted.
Watch the Tom Hiddleston Jaguar ad teaser on our desktop site.
This reporter is on Twitter: @KarlaPincott
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