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Insurance company accused of promoting bestiality

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    A mothers group in the US has launched a campaign against Geico for using the idea of bestiality in their ad.

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US insurance giant Geico's latest ad has been slammed as 'interspecies love'.

Many people confuse fiction with reality. Soap opera stars, for example, complain about being harassed at grocery stores for things their characters have done, as if viewers can't distinguish between an evil stepmother on daytime television and a woman squeezing grapefruit in the produce aisle.

In Australia, a letter to multiple newspaper editors complained that a soap opera star shouldn't appear on the cover of TV Week so soon after the death of his wife in the series, The Sullivans.

Periodically, this kind of problem enters the public arena. In his highly publicised critique of single mom Murphy Brown, former US vice-president Dan Quayle seemed to forget that Brown was a completely fictional character. Not to be left out, Quayle's boss, George H.W. Bush, famously said that "America should be more like the Waltons and less like the Simpsons", neatly overlooking the fact that both families were completely artificial concoctions whipped up by the entertainment industry.

Now, a group of US women collectively called One Million Moms have launched a campaign against insurance giant Geico, alleging that the company's "new commercial plays with the idea of bestiality". Geico always uses animals in its ads, but this one has the group outraged.


In the ad embedded above, Geico mascot Maxwell the Pig finds himself stranded at a scenic overlook with a female companion. She clearly wants to get some of her lipstick on that pig, but he's more interested in reporting his car's breakdown on the Geicosmartphone app.

Is it hilarious? No, but it's lighthearted, like a short, unfinished romantic comedy. It shouldn't be taken any more seriously than the Kermit/Miss Piggy romance on The Muppet Show or Captain Kirk's interspecies dalliances on Star Trek.  How anyone could miss that is beyond us -- unless of course One Million Moms is staffed by Vulcans with only the dimmest understanding of humour.

That said, if folks are going to take this commercial so literally, there's plenty to complain about. Frankly, we're a little appalled that One Million Moms missed this stuff:

1. There's a pig driving a car. That's probably illegal in most states, and yet Maxwell's ladyfriend seems unperturbed. (The same goes for the trooper in a different Geicoclip.)

2. That pig is naked. Which is potentially illegal.

3. Since he's in the buff, Maxwell's probably not wearing shoes on his wee cloven feet. There aren't any state or local laws that forbid anyone from driving barefoot, but most people frown upon it. And if there's one thing that One Million Moms knows how to do, it's frown.

4. This pig can talk. Which means there's a good chance that he's the product of a previous -- and consummated -- human/swine coupling. If so, Maxwell's just a product of his environment. One Million Moms should instead focus its anger on Maxwell's mom and dad.

5. This pig can navigate a touch screen. We sometimes have trouble doing that with our comparatively thin fingers. And yet the folks at Geico want us to believe that Maxwell can type and play games with his hooves? Preposterous.

6. The car is smoking, but Maxwell hasn't bothered to turn it off.  That seems unsafe. Or at least unwise, no?

On the upside, the unnamed woman never touches Maxwell, which is good, because that's kind of a no-no in the book of Leviticus, which One Million Moms probably follows to the T. Except maybe the part about poly-cotton blends.

And in retrospect, the commercial could've been much, much worse. Maxwell could've been stranded with the Geico Gecko (or perhaps Gordon Gekko), which would've promoted same-sex interspecies relationships and might've caused a rip in the fabric of advertising space-time. We should thank our lucky stars.

Comments on this story

Displaying 3 of 30 comments

  • @jason phillip I see your into beastiality, bondage and necrophilia since from your comment you love flogging a dead horse. This article on the other hand was absolutely hilarious and brilliantly called to task the idiocy of the group who placed themselves in the public limelight by their so called 'moral fortitude' actions.

    G Thompson of Sydney Posted on 04 March 2013 4:35pm
  • And apparently women want pigs, whilst the pig isn't even thinking about getting 'horny'. Interesting reversal of type!

    Schloog of Adelaide Posted on 04 March 2013 3:21pm
  • Surely one million mums could do something actually useful with all their (wo)manpower? Sheesh.

    Schloog of Adelaide Posted on 04 March 2013 3:18pm
  • I will never use carsguide if this is the kind of logic you employ on your site. The ad was a joke. Yes: about bestiality. If bestiality is worth defending so extensively go ahead. Watch your customer base slip away... and wonder, dimwittedly, "At what point did my business die?" This was the point genius: when a carseller started making smartass commentaries defending bestiality and attacking groups (of massive numbers) and demographics that are your customer base.

    jason phillip Posted on 04 March 2013 11:10am
  • The video does not work on my iPad you should update your procedures so video can play all all devices it is 2013 after all

    Ohoh Posted on 04 March 2013 7:16am
  • Excellent piss-take of One Million Moms! I agree with Larry David's character in the Woody Allen film "Whatever Works" that mom' is the most annoying word in the American language. One million self-anointed 'moms' is testament therefore to the unlimited capacity for American females to indulge in a saccharine-sweet self-aggrandisement of their over-reproductive capacities.

    Richard Mahony of Cairns Posted on 04 March 2013 12:17am
  • But the one million mums are probably also the same mums who would have been down at the premier of the first twilight movie going nuts over 17 year old boys... immoral, and somewhat disturbing... especially when if it was a bunch of dads down there drooling... I mean screaming out at a 17 year old Kirsten Stewart, they would be getting called perverts and pedophiles. Seems that sometimes there are double standards for one million mums

    Mark of Perth Posted on 03 March 2013 8:38pm
  • brilliant, Richard! Very amusing reply to the mums...I note you haven't touched the sexism topic, so I will do it for you...It is sexual discrimination that the pig is male. Imagine the carry-on if the roles were reversed and the pig were the female in this relationship???

    Dr Vivienne Miller of sydney Posted on 03 March 2013 6:53pm
  • I think they have been watching to much porn

    Ron of inside Posted on 03 March 2013 2:57pm
  • yes and PM Gillard made woman hating statements about James Bond, also not knowing or not caring that he is a fictional character as well - a product of poor education or just plain dumb?

    Jon Kennedy Posted on 03 March 2013 1:25pm
  • It's so obvious the pig is representing a human sleazeball. Sheesh some people really need to get over themselves.

    Bobby Posted on 03 March 2013 10:57am
  • Said it before, should never been allowed to vote.

    SkidX Posted on 03 March 2013 10:14am
  • Amusing ad, but One Million Moms must be real sick if they can read anything else in to that !! Get a life you dumb broads!

    Dee of Brisbane Posted on 03 March 2013 9:55am
  • I think it is unwise to stoop to this kind of advertising. It is unfunny and definitely not in good taste.

    Leonce Kealy of Brisbane Australia Posted on 03 March 2013 9:25am
  • Adding to the possible Geiko ad interpretations... It implies that men are pigs.

    Tera Tory of Australia Posted on 03 March 2013 9:24am
  • I think it is unwise to stoop to this kind of advertising. It is unfunny and definitely not in good taste.

    Leonce Kealy of Brisbane Australia Posted on 03 March 2013 9:24am
  • There must be a better way to promote their product than stoop to this tactic in advertising. Very unwise.

    Leonce Kealy of Brisbane Australia Posted on 03 March 2013 9:22am
  • I have of late, but wherefore I know not, lost all my mirth. And indeed it goes so heavily with my disposition that this goodly frame the earth seems to me a sterile promontory. It's called humor.

    Withnail of Adelaide Posted on 03 March 2013 8:57am
  • Seriously? I worry more about the sick minds who read into these things rather than seeing it for the bit of fun it is. Fred Nile-ism is alive & well & living in the US of A....

    D.J.H Posted on 03 March 2013 12:19am
  • So this light-hearted stuff gets slammed, meanwhile we're expected to accept that a man having sex with another man is normal?

    David of Adelaide Posted on 02 March 2013 7:21pm
  • It would never work. The pig is probably gay.

    sd Posted on 02 March 2013 4:55pm
  • i want to know who the 1 million Moms were that objected to it.What a bunch of sad sacks.

    Mum of 3 of Australia Posted on 02 March 2013 3:58pm
  • People shooting their kids with assault rifles and they are spending their time criticizing an ad? Ah America so silly it would be funny if it wasn't so real.

    Harpmark of Sunny (Rainy) Coast Posted on 02 March 2013 1:29pm
  • Considering that we have the RAMS home loan advert where Raymond the ram is explaining the benifits of a home loan to a young couple whilst their parents and involved with amorous flirting in the background. And then the older missues calls out "Hi Raymond" in a manner that COULD be seen as more than a simple greeting. Really - some people should put brain into gear before thumping the table in Rightous outrage.

    Marcwolf of Brisbane, QLD Posted on 02 March 2013 10:24am
  • Sure it is kind of funny but do you not think these mom's are reading this ad correctly. If they are not reading it correctly you tell me what do you think this girl wants?

    whatyareckon of Dubbo Posted on 02 March 2013 8:34am
  • is it not time the vocal minority complete with their heads firmly placed in the gutter, grew up and see these adds as what they are, light hearted humour

    Working Family of 4 of Adelaide Australia Posted on 02 March 2013 8:19am
  • I believe the sub-text is, "All men are clueless pigs!" (*snort*)

    Kenn Davis of Wynnum Posted on 02 March 2013 7:48am
  • get a life yikes

    Karen Williams of Australia Posted on 01 March 2013 8:46pm
  • Pigs don't talk and drive cars Duhhhh.

    Porky of Philippines Posted on 01 March 2013 7:36pm
  • No it's not, some women go parking with pigs quite often.

    sami of Qld Posted on 01 March 2013 6:43pm
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