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Hyundai earned the top spot in the study, improving its retention rate by four percentage points.
Hyundai has the most loyal car customers in the US.
Hyundai has achieved the highest score among all automotive brands in JD Power and Associates 2012 Customer Retention Study. In its ninth year, the study measures the rate at which automotive brands retain their existing customers and examines the reasons why customers remain loyal.
Hyundai earned the top spot in the study, improving its retention rate by four percentage points from 2010 to 64 percent in 2012.
According to JD Power and Associates, Hyundai's increased retention rate is shaped by its expanding model lineup, as well as the fact that perceptions of the brand's quality and appeal have continued to improve during the past decade.
Meanwhile, Korean stablemate Kia Motors Corporation has announced that its global sales for passenger cars (export sales, domestic sales and sales from overseas plants), recreational vehicles (RVs) and commercial vehicles for 2011, reached an all-time high of 2,478,959 units, reinforcing Kia's position as one of the world's fastest growing automakers. This figure represents an annual year-on-year increase of 18.6 per cent and marks the first time in the company's history that it has eclipsed the 2.4 million unit sales mark.
