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HSV Maloo stands as brand

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    In its 20th year, HSV celebrates the Maloo's milestone with a special model limited to just 100. The new ute goes on sale in October and will be a highlight at the Deniliquin Ute Muster (October 1-2). Photo Gallery

MALOO is a "brand within a brand", according to HSV marketing manager Paul McDonnell.

"It has its own following," says McDonnell about the V8 ute.  "It's a hero for us. It's close to our hearts."

The first Maloo was launched in October 1990 at the Sydney Motor Show as the first V8 sports ute.  It still holds the Guinness record for the fastest ute with a speed of 271.44km/h set in 2006.

In its 20th year, HSV celebrates the Maloo's milestone with a special model limited to just 100.  The new ute goes on sale in October and will be a highlight at the Deniliquin Ute Muster (October 1-2).

The new Maloo features large air scoops at the side, 20-inch black wheels from the GTS, matte black hood scoops and a bi-modal exhaust.
"It's more aggressive than in the past," says McDonnell.

Comments on this story

Displaying 3 of 3 comments

  • Do you want to sell ur VG maloo? is it manual, I just want one! haha

    Nichole Posted on 03 February 2012 2:58pm
  • I have a Vg Maloo # 117 I was after a bit of history if you could help or let me know wear I can find out.

    michael ferry of Bundaberg Posted on 14 January 2012 9:21pm
  • All the plastic garbage on the bonnet and infront of the doors looks crap. it is too overdone, the SS looks far better.

    Herbert of course Posted on 27 September 2010 4:15pm

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