Skip navigation

carsguide.com.au

Holden ute ?did not fit Pontiac vision?

  • By Neil McDonald
  • Herald Sun
image Order cancelled: the Australian-built Pontiac G8 ST ute.

The savaged local car industry has received another blow with General Motors in Detroit axing plans to import an Aussie-built Holden ute.

GM Holden's Elizabeth plant was due to start gearing up to build the Commodore-derived Pontiac G8 ST ute within months, with shipments due to start at the end of the year.

With projected exports of up to 5000 V8 utes a year, the decision is a blow to Holden's Adelaide manufacturing base.

Detroit-based Pontiac spokesman, Jim Hopson, said the decision to cancel the export program was taken ``as part of a vehicle review associated with GM's long-term viability plans''.

``The G8 ST did not fit the future vision of Pontiac as a sporty car brand."

``However, this decision does not affect other Pontiac G8 models, including the recently launched G8 GXP.''

GM Holden spokesman, Jonathan Rose, confirmed the program had been halted.

``We had that confirmation overnight,'' he said. Rose said even if the US market picked up this year any decision to re-activate the ute export program was up to Pontiac.

"It would clearly be a Pontiac decision,'' he said.

The Pontiac decision does not affect exports of the G8 sedan, which is based on the Commodore sedan. However, because of the slump in North American car sales, Pontiac has sold just 15,000 G8s, half the expected forecast.

The North American and Middle East markets are GM Holden's most important export markets.

Comments on this story

Displaying 3 of 7 comments

  • Pontiac wants a 'sporty car image' and therefore... decides.. to dump the ute. .. No surprise that Pontiac got axed.

    Jay of Gold Coast Posted on 20 October 2009 4:50pm
  • I cant say I agree with the other comments, but I reckon the Pontiac ute looks better than any Holden ute. If they spent all this money on development costs, why don't they recoup some of the cost by selling the Pontiac ute here in Australia.. I think there would be quite a few people who would prefer this over the Australian version.

    Peter Paynting of Emu Plains Posted on 15 January 2009 10:18pm
  • Very short sighted. All that Pontiac had to do was put their badge on it and it would sell like hotcakes. If anyone loves utes as much as we do, it would have to be the Americans. Australia loves their VE utes and so the US if given a chance.

    Dave Posted on 12 January 2009 12:30pm
  • How many dollars did Holden waste on this aborted exercise? They spend millions on developing ill conceived and short term model ranges eg Adventra, Crewman utes and even the Monaro to a certain extent, not to mention the showroom specials that never see the light of day. Whilst they are wasting money on this stuff they shouldn't be holding their hand out for tax payers funds. Ford have concentrated on products that people can actually buy and it shows because it is universally agreed that the FG is a significantly better engineered product than the VE. There is no comparison also between the European built Ford product and the rubbish that Holden is dragging in from Korea.

    Richard of Adelaide Posted on 08 January 2009 2:17pm
  • I dont wanna say 'I told you so' but from the very moment i heard the announcement of the holden ute being exported to america i said it was going to fail.....

    Shaun Posted on 08 January 2009 2:13pm
  • Guess thats one less good car that gets a horrific front end put on as demanded by the yanks. I've always wondered why they have to re-style everything to look terrible.

    Kato of Canberra Posted on 08 January 2009 1:57pm
  • "Future vision" I think they mean impaired vision. The new nose job means it's fugly, but then again that's mandatory for the USA car industry. Maybe if they made quality cars that the rest of the known world would buy the big three wouldn't be near as bankrupt. By far the largest consumer market in the world and they make such crap cars. Is the F150 still the biggest selling "car" in USA, says it all doesn't it.

    Ray at Gold Coast Posted on 08 January 2009 12:30pm
Read all 7 comments

Add your comment on this story

Indicates required

We welcome your comments on this story. Comments are submitted for possible publication on the condition that they may be edited. Please provide your full name. We also require a working email address - not for publication, but for verification. The location field is optional.

Cars for sale

Sponsored Links