Prada and Hyundai have collaborated on three special edition Genesis sedans. Photo Gallery

The world of high fashion is synonymous with the word Prada.

And now Hyundai has teamed up with the famed house to collaborate on three special edition Genesis sedans.

The companies are boasting about combining the best technology and industrial design with quality materials, craftsmanship and "an innovative new approach aimed at creating a new driving experience."

One of the cars will be the star of next year's Seoul Motor Show, before taking pride-of-place in the Hyundai Motor Company headquarters in Seoul.

The other two vehicles will be auctioned off at the Prada Transformer - a tetrahedron-shaped temporary building adjacent Seoul's Kyeonghee Palace to host a range cultural and fashion events next year.

The proceeds will be donated to a charity designated by both companies.

Prada’s design team will create three special edition Genesis sedans in Italy over a four month period, working closely with Hyundai Motor Company’s engineers and own designers, using the houses signature materials.

"We've made a name for ourselves as a quality automaker, and are now focusing on raising our brand image," said James Choi, Hyundai Motors President of International Sales.

"We are extremely delighted that Prada, one of the best and most innovative luxury goods brands, has agreed to work with us and infuse their creative energy into our products."

Hyundai has offered its first representative in the luxury car segment this year with its new rear-wheel drive V6 and V8 sedan Genesis and says it is opening its doors to "innovative and creative ideas from the world's best.

Hyundai says the Prada project lays the foundation for future co-operation between them and other specially-selected partners.