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Burning rubber on a Chinese landmark isn’t the best way to promote a brand – one Ferrari employee did it anyway.
Now Ferrari are up to their eyeballs in apologetic gestures after the dealership worker was filmed doing donuts on a section of a 600 year old Nanjing wall.
The hoon-like PR stunt left parts of the Ming-Dynasty era landmark smeared with tyre marks.
Worse still, Chinese officials claim structural damage has also occurred which will result in a hefty after-party cleanup bill for the luxury car company.
While Ferrari can easily foot the bill – estimated to be over $600,000 – the brand may struggle to win back China’s respect.
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