Dodge is offering two years' free car insurance as a carrot to all buyers of its new Nitro SUV.
DaimlerChrysler Financial Services, the finance and insurance division for Dodge, says the offer is open to all buyers whatever their insurance history.
A male driver with clean insurance history choosing standard excess could save between $1400 and $3600 through the scheme. The higher figure represents nearly 10 per cent of the purchase price with the car starting at $36,990.
The free insurance offer has also been extended to people who buy Dodge's other SUV, the Caliber.
The Nitro will be available with either a 3.7-litre V6 petrol or a 2.8-litre, four cylinder turbo diesel engine.
It arrives in showrooms in July.
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