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  American car giant Chrysler could get some Italian flare in coming years.

American car giant Chrysler could get some Italian flare in coming years.

Chrysler Australia managing director Gerry Jenkins says the 20 per cent ownership of Chrysler Group LLC by Fiat SpA is yet to make an impact on local administration says.

"Fiat integration is going well. "A month from now (Chrysler CEO) Sergio Marchionne will announce our new product strategy." Jenkins says that when the global financial crisis struck last year and Chrysler was beset by bankruptcy problems, production was slowed and they ‘rationalised our offers in the market place’.

This led to a severe shortage of product in Australia, however Jenkins says shipments have now started to arrive to bolster supplies. "We need to ramp this up now," he says. "Production resumed in July and our first shipment arrived two weeks ago. We’re now refilling the shelves with the product and we start advertising from next week."