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Chevrolet Super Bowl ad is all bull


Chevrolet has gone for a bit of rom-com in their Super Bowl commercial for the 2015 Silverado HD ute -- although it's not your usual chick-flick kind of story.

In the ad, titled Romance, we get to meet "a man ... a man and his truck ... and a very eligible bachelor" who just happens to be a prize bull. It goes on in the vein of "bated breath and lonely hearts" -- you get the picture -- as the driver hauls his new bull through the US landscape with Hot Chocolate's 'You Sexy Thing' in the background.

And of course on arriving at his ranch, there's the obligatory "helloo ladeez". It's all been done with subtlety, and quite a bit of warmth, guaranteed to appeal to the big pick-up's target market.

"We like how ‘Romance’ uses humor to show the power and capability of the truck and the interesting demands our customers place on their heavy-duty trucks," Chevrolet global chief marketing executive Tim Mahoney says in the accompanying press blurb.

Watch the desktop version of the Chevrolet Super Bowl ad here. 

This reporter is on Twitter: @KarlaPincott