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Tough guy Willis is doing duty for Honda’s Super Bowl commercial, highlighting that the Japanese carmaker builds more cars with top safety ratings in America than any other brand.
To underscore his point, Willis emphasises the importance of the people around you. Friends, family, loved ones, "everyone you care about". They’re not test dummies, he points out. So he wants you to give them a hug. Right now ... go on.
"You’re probably expecting me to crash a car or blow something up," he says. Yes, actually we were. And now we feel a little superficial because of that.
This reporter is on Twitter: @KarlaPincott
Watch the Bruce Willis Honda ad on our desktop site.
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