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Bike sales rise

Sales of bikes, ATVs and scooters were up 3 per cent while new cars sales dropped 2.6 per cent. (Honda CRF50F pictured)

Sales bounced back last year, but one of Australia's top scooter retailers believes they will rise even further this year with public transport costs soaring 15 per cent.

Industry figures released by the Feral Chamber of Automotive Industries show sales of bikes, all-terrain vehicles and scooters were up 3226 or 3 per cent to 109,067 while new cars sales dropped 2.6 per cent.

FCAI executive director Ian Chalmers said scooter sales were up 8.9 per cent to 11,374 as people sought to "avoid high petrol prices and increasingly congested metropolitan roads".

Major scooter retailer Joe Dercole says scooters sales will climb even higher this year.

"I can't believe even more people aren't buying cheaper transport, especially with public transport costs rising" said Dercole Scootpoia business was the top seller of Vesa and Paggio scooters last year.

"Scooter sales have come back, but not to pre-GFC boom levels. It's a bit like what happened with the solar scheme; people started importing cheap Chinese imports and they've failed. The dealers that are still surviving are those with name brands. I've seen 19 scooter shops come and go in Brisbane alone since I started selling scooters in 1995."

Stephen Aldenton is a scooter convert who believes he's saved more than $12,000 on transport costs in the past six-and-a-half years since buying his 150cc Vespa. The retired army officer has even prepared an Excel spread sheet on the comparative costs of driving his car and scooter.

"I've worked out the cost of running my old Mercedes is about 70c per kilometre and the Vespa is about 16c, so I save about 54c per kilometre," he said. "It's the best thing I ever did. Mind you, I get a bit wet when it rains and you have to watch out for the traffic - young girls in red cars in particular - and you have to keep your wits about you, but it's a good thing and I don't have any parking problems."

Along with scooters, ATVs were also up (18.4 per cent to 3486), sales road and off-road motorcycles remained reasonably static throughout the year. Sales of road bikes recovered strongly in the fourth quarter, finishing the year 1.4 per cent ahead of 2010 with 38,628 sales.

The only segment not to grow in 2011 was off-road motorcycles, with sales volumes declining4.5 per cent (1735 sales). Mr Chalmers said despite the decline in off-road segment sales, seven of the top 10 motorcycles remain off-road dirt-bikes.

"Australians continue to embrace motorcycling as a favoured recreational activity, and off-road motorcycles fill this role particularly well. The off-road segment remains the second largest, accounting for 36,637 sales, almost 34 per cent of the total market," he said.

Motorcycle sales in Australia peaked in 2008, when 134,279 motorcycles were sold. Japanese manufacturers continue to dominate sales. Honda was the number one brand, delivering 24,024 motorcycles to the end of December. Yamaha was in second position with 20,152 sales, followed by Suzuki (13,671), Kawasaki (9745) and Harley Davidson (6427).

Honda's CRF50F was the most popular single model (2982 sales), followed by long-time favourite the Honda CT110 model, sold almost exclusively to Australia Post as a delivery bike. Honda's CBR250R was the country's most popular conventional road bike with 2172 sales.

Mr Chalmers said the industry was looking forward to 2012, with an optimistic outlook for both sales and wider industry issues.

"With favourable conditions continuing across regional areas, coupled with stable economic outlook, we see sales growing further in 2012," he said.

TOP 10 MAKE 2011 2010 %
1 Honda 24,024 23,086 4.1%
2 Yamaha 20,152 20,500 -1.7%
3 Suzuki 13,671 14,749 -7.3%
4 Kawasaki 9,745 9,442 3.2%
5 Harley Davidson 6,427 6,073 5.8%
6 Polaris 4,854 3,910 24.1%
7 KTM 4,812 5,023 -4.2%
8 Triumph 3,078 3,199 -3.8%
9 Kymco 2,795 2,364 18.2%
10 Husqvarna 1,930 1,614 19.6%
Mark Hinchliffe
Contributing Journalist
Mark Hinchliffe is a former CarsGuide contributor and News Limited journalist, where he used his automotive expertise to specialise in motorcycle news and reviews.
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