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Aston Martin Lagonda SUV gets rethink

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    Luxury SUVs make sense as daily drivers for the emerging monied classes.

Aston Martin may give the Lagonda life to enter the SUV and Chinese markets.

The Lagonda was revealed at Geneva motor show in 2009 to resounding criticism, but the British carmaker may be about to let the SUV rear its ungainly head again.

Why? Look to China – and also India and Russia -- says a report in UK’s Autocar, pointing out that in those booming economies with still poor roads, luxury SUVs make sense as daily drivers for the emerging monied classes. And their wallets could counter the flattening appetite for supercars as the US and most of Europe struggles through financial doldrums.

It’s a recipe that will see ongoing success in those markets for the Porsche Cayenne and upcoming Macan, and Audi’s current (and possible future) SUVs as well. And Aston Martin’s Lagonda would not be the only fresh metal eyeing those sales, with the Lamboghini Urus shown – of course – at Beijing motor show, and the Bentley EXP 9 F (Falcon) tipped to be flying into a production nod later this year.

 

Comments on this story

Displaying 2 of 2 comments

  • Looks like a new Territory on steroids!

    SVZ of Australia Posted on 18 May 2012 8:09pm
  • It will great go on with this SUV on production under name Lagonda.

    Gambit Posted on 17 May 2012 7:39pm

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