The Audi A3 sedan has been priced to compete in the prestige small car field. Photo Gallery
Audi strategically prices the new A3 sedan to sit alongside the Sportback and upcoming Cabriolet.
The small prestige car field is increasingly competitive, and with more luxury brands becoming affordable -- and feature-laden -- at this end of the scale, Audi has armed its first ever A3 sedan with sharp pricing to join its hatchback and convertible siblings in the fray. The A3 Sedan is available in two trim levels, three engines and with two dual clutch automatic transmissions.
The A3 Attraction 1.4 TFSI kicks off the range at $39,800. Powered by the VW Group's exceptional 1.4 litre TFSI it produces 103kW/250Nm while delivering excellent fuel economy with the added aid of Cylinder on Demand.
With leather trim, MMI interface, climate control, 5.8-inch retractable screen, Bluetooth, electric windows all round, auto headlights and wipers and 17-inch alloy wheels, the Attraction opens the range with a decent level of spec.
The A3 Ambition is available in front-wheel drive 1.8 TFSI and 2.0 TDI, both priced at $44,800. The 1.8 petrol comes with the seven-speed dual-clutch auto while the diesel is the six-speed dual-clutcher.
The Ambition 1.8 TFSI produces 132kW and 250Nm of torque and the 2.0 TDI churns out a respectable 110kW and excellent 320Nm.
Ambition adds the driving mode selector, Audi Drive Select, and you can also add the S Line package for a stout $4200.
The third option in the Ambition spec level is the 1.8 TFSI Quattro all-wheel drive, with a price tag of $47,800. Like the diesel, the Quattro comes with the six-speed S tronic and 18-inch alloy wheels. You can also order 19-inch wheels.
The Quattro also comes with a torque boost of 30Nm from the same 1.8 TFSI as the two-wheel drive editions.
The Ambition trim level still has 17-inch alloys but in a five-spoke design. Additions include front fog lights, aluminium trim in and out, steering wheel mounted paddle shifters and more comfortable sports front seats.
The S Line package, at $4200 ($5200 with 19-inch alloys), adds a number of features found in the multitude of option packs, but one thing worth noting is the upgrade of the trim to part-Alcantara. The perforated material is on both front and rear seats and makes the seating a lot more comfortable and grippy in cornering.
Other option packs include the $2000 Style package (Xenons, sport suspension, 18-inch alloys), Technik ($2990 - MMI navigation plus with touch pad, colour panel in instruments, Audi park assist, upgraded stereo), Comfort ($2200 - electric adjustment for seats, heated front seats, keyless entry, folding rear mirrors) and Assistance ($1800 - adaptive cruise control, pre-sense including City Emergency Braking, lane departure warning, high beam assist).
Audi says these are the initial models for the A3 sedan -- suggesting that a performance-focused S3 will join them later -- but they expect to see the first models pull their weight in the sales battle.
“We are thrilled with the price positioning of this new model. It’s a highly competitive segment of the market and the A3 Sportback has been very well-accepted since its May 2013 launch. We are now looking forward to even more customer interest with the arrival of this all new body style for the range,” Audi Australia managing director Andrew Doyle said.
This reporter is on Twitter: @KarlaPincott
2014 Audi A3 sedan pricing
Audi A3 Attraction sedan 1.4 TFSI COD 103kW/250Nm $39,800
Audi A3 Ambition sedan 1.8 TFSI 132kW/250Nm $44,800
Audi A3 Ambition sedan 2.0 TDI 110kW/320Nm $44,800
Audi A3 Ambition sedan 1.8 TFSI quattro 132kW/280Nm $47,800