2013 Super Bowl best car ads

The ad is the key creative in an online campaign that lets viewers vote to let three of the teams reach the bottle first – or delay the other teams by watching linked ‘sabotage’ videos.

The early teaser for Toyota’s ‘Wish’ spot featured The Big Bang Theory’s Kaley Cuoco – it looked like fun and was backed up with the 'Careful What You Wish For' full ad, which gained much from Cuoco's perky personality as Penny.

Kia’s Space Babies teaser shows some fantastic CGI, and an even more fantastic answer to kids asking where they come from. The ad works well nearly right to the slightly lame ending, but its doubtful it stacks up as something to rival their viral stars, the Soul Hamsters.

But the Kia ad that will have everybody talking -- including motoring journos -- is 'Hotbots', where a robotic motor show stand attendant (we don't call them booth babes here) gets revenge on a grubby guy.

Hyundai has gone all-out for the Super Bowl with several spots. The 'Team' one for Santa Fe is an early favourite, with some great performances from child actors -- and a very scary mum.

The 'Playdate' takes you on an extreme day out of having fun and upsetting security guards, bikies and police, with the Flaming Lips providing the soundtrack.

The Genesis gets talked up in 'Excited' with Hyundai touting its advantages over high end, and particularly German, luxury cars.

And then there's the aversion therapy of 'Stuck', showing some of the worst vehicles you can be stuck behind in traffic -- unless you have a Hyundai Sonata to overtake them, of course.

Volkswagen has ditched the Star Wars theme, and instead drafted reggae legend Jimmy Cliff for their ‘Get Happy’ teaser – and then got into a little hot water with the full ad, which shows Caucasian men taking off Jamaican accents.

Perhaps it’s still a Star Wars link … the movie franchise faced similar accusations of racial stereotyping with the Jamaican-sounding Jar Jar Binks.

Audi taps into every adolescent boy’s fantasy with a lad heading off to prom night alone being tossed the keys to his dad’s Audi S6, kissing the football jock’s girlfriend and generally making it a night to remember.

Fiat has launched a trio of ads for the 500L, all aimed at emphasising how much larger it is than the garden variety 500. Date, Sisters and Wedding are all flavoured with Italian dressing and – while not as scorching at the Catrinel Menghia Abarth ads – still manage to be cheeky.

And even snack food Doritos has got in on the car act, with one of the finalists for its Crash the Super Bowl ad playoff featuring the perfect solution to a back seat dog problem.

We'll be updating with all the others as they appear. so stay tuned.