It is the first time the Show will come to Melbourne under its new name and the first time it will be held mid-year. The motor industry has chosen the date to give Australia’s motor show clear separation from exhibitions in the Northern Hemisphere.
It will provide far greater opportunity to attract major exhibits. AIMS will occur during Victoria’s second-semester school holidays – providing substantial potential for family attendance.
The Melbourne Motor Show has been held since 1926. The change of name reflects a resolve by the industry to showcase itself nationally once each year, alternating between Melbourne and Sydney.
The new AIMS was held for the first time in Sydney in October 2010, and will return there in 2012.
“Melbourne has traditionally had a motor show in the first quarter of each year,” AIMS director Russ Tyrie said. “The new date refreshes the show in Victoria, and the fact that it will be held once every two years heightens anticipation.”
AIMS will be the largest single show to be held at the Melbourne Exhibition and Entertainment Centre, already the largest undercover exhibition space in Australia.
The inaugural AIMS received praise from exhibitors and attendees. “The concept has been quickly accepted, and the first show has created a solid platform for growth,” Mr Tyrie said.
“There are indications already of increased support from exhibitors.”