Facelifts got started with the ultra-rich and now their favourite family car, the Rolls-Royce Phantom, has also been for a bit of surgery.
The Phantom II is revealed at the Geneva show with the first visual tweaks since the $1.1 million loungeroom-on-wheels hit the road in 2003.
But it's the mechanical changes, and a 10 per cent improvement to the car's considerable thirst, which will give potential buyers the permission they need to buy again after the global financial crisis.
The car's CO2 emissions also drop from a nasty 388 grams/kilometre to a less unacceptable 347.
The Phantom II models - sedan, coupe and convertible - now come with an eight-speed automatic gearbox, full LED headlights (claimed as a world first), as well as new bumpers and re-styled lights.
Rolls-Royce is part of the BMW Group and that means the Phantom II now gets the all-round camera viewing system first fitted to the 7 Series, as well as updated satnav and adaptive headlamps.
"These cars are timeless in their appeal, but technology moves rapidly and we cannot afford to stand still," says Torsten Muller-Otvos, CEO of Rolls-Royce Motor Cars.