And Jeep has excited its fans with teaser images of custom machines it will present at the Moab special Easter gathering of enthusiasts.
The company builds special custom Jeeps to show off at the annual Moab Easter Jeep Safari.
This year it will roll out what appears to be a cab-over version of the Wrangler with a tray back.
It is not yet clear what it is based on, or if it is unique from the ground up.
We'll also have to wait and see whether Jeep has any plans to turn it into a production model.
See our gallery as more Moab images are revealed.