Jeep Wrangler Dragon | new car sales price

Jeep has released a new dragon-themed special edition of its Wrangler Unlimited Overland off-roader, wearing the apt label of Wrangler Dragon.

Following on from the Wrangler Rubicon 10th Anniversary limited edition from earlier this year, the Wrangler Dragon brings a raft of unique styling details inside and out that reflect the mythical reptile. 

Finished exclusively in gloss black, the Wrangler Dragon’s most distinctive feature is a large dragon decal that runs from the bonnet and along the passenger side of the body, with colour-matched bronze detailing to the headlights and grille, badging, fuel filler door, 18 inch alloys, and a further dragon decal on the spare wheel cover on the rear.

Like all Wrangler Overlands, the Dragon comes with body colour wheelarches and removable hard top, plus a sunrider soft-top, Bluetooth phone connectivity, satnav and a reversing camera. 

The dragon theme continues on the inside, with flying reptiles embroidered and embossed on the Nappa leather seat facings in the front and the carpet boot mat in the rear, with the motif repeated on the instruments and front passenger grab handle.

The interior also features bronze detailing to the steering wheel spokes, door grab handles, and trim stitching.

The result is reminiscent of the black and gold Pontiac Trans Am made famous by the classic Smokey and the Bandit films, with hints of the gold badging fad of the 1990s.

Or perhaps Jeep is hoping to cash in on the dragon hype surrounding the next instalment of The Hobbit film series - The Desolation of Smaug – which opens next week.

Either way, the Wrangler Dragon is available exclusively with the regular Overland’s 209kW/347Nm 3.6L V6 petrol, five-speed automatic drivetrain, with solid axles front and rear and four-wheel drive low-range gearing for proper off-road work.

The Wrangler Dragon sits atop the rest of the Wrangler lineup, with its  $51,000 price tag representing a $5000 premium over the regular Overland Unlimited model.

This reporter is on Twitter: @Mal_Flynn